Ajaib is an Indonesian financial technology company that operates an online investment platform, enabling Indonesians to invest in stocks, mutual funds, and more recently, crypto assets through its acquisition of Pintu. Launched in 2019, Ajaib has rapidly grown to become one of Southeast Asia's unicorns, primarily targeting millennial and Gen Z investors. The platform is known for its user-friendly interface and commitment to financial literacy, aiming to make investing accessible and affordable for everyone in Indonesia. Ajaib is registered and supervised by the Indonesian Financial Services Authority (OJK) and other relevant regulatory bodies.
Serves as the central command for all strategic, operational, technological, and marketing activities of Ajaib, driving innovation and growth in the Indonesian market.
Modern office facilities within a premium skyscraper in the Sudirman Central Business District (SCBD), designed to foster collaboration, innovation, and employee well-being. Likely features state-of-the-art technology infrastructure and collaborative workspaces.
Ajaib promotes a dynamic, fast-paced, and tech-driven work culture. There is a strong emphasis on innovation, customer-centricity, financial inclusion, and continuous learning. Employees often describe it as a challenging yet rewarding environment.
The headquarters is a symbol of Ajaib's rapid growth and status as a leading fintech unicorn in Indonesia. Its location in SCBD places it at the epicenter of Indonesia's financial and business activities, crucial for partnerships and talent acquisition.
Ajaib primarily focuses on serving the Indonesian market. Its global presence is currently limited, though its digital platform may be accessible to Indonesian citizens residing abroad. The company's strategic vision may include future regional expansion, but current operations are concentrated within Indonesia.
Treasury Tower Lantai 40, Unit F-G, Kawasan District 8 SCBD Lot.28, Jl. Jend. Sudirman Kav. 52-53
Jakarta Selatan
DKI Jakarta
Indonesia
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As of April 2025, Ajaib' leadership includes:
Ajaib has been backed by several prominent investors over the years, including:
No major, widely publicized executive hires or departures have been identified for Ajaib in the immediate past 12 months. The core leadership team appears to be stable, focusing on product development and market expansion.
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Ajaib likely uses common corporate email formats. While the exact primary format isn't publicly detailed, a common structure for tech companies is [first_initial][last_name] or [first_name].[last_name] @companydomain.com.
[first_initial][last_name]@ajaib.co.id
Format
jsmith@ajaib.co.id (example for John Smith)
Example
85%
Success rate
Bloomberg • May 16, 2024
Indonesian crypto exchange Pintu announced a partnership with stock and mutual fund investment app Ajaib. This collaboration aims to make it easier for users of both platforms to diversify their investments across different asset classes....more
Tech In Asia • February 20, 2024
Ajaib is focusing on expanding its product offerings to capture a larger share of Indonesia's growing retail investor market. The company continues to innovate by introducing new investment features and educational content to attract and retain users....more
Tech In Asia • October 5, 2023
Ajaib introduced fixed-income investment products on its platform, allowing users to invest in government bonds. This move aims to provide investors with more stable investment options, especially during periods of high interest rates and market volatility....more
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