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aim'n's Overview

Total employees76
HeadquartersHalmstad
Founded2014

Aim Apparel AB is the legal entity behind Aim'n, a rapidly growing Swedish activewear brand co-founded in 2014 by Helen Ruden (née Van) and Tekla Acs. With a mission to inspire women globally to believe in themselves and pursue an active lifestyle, Aim'n designs and retails stylish, functional, and high-quality sportswear. The brand has cultivated a strong community and primarily operates through its e-commerce platform, shipping to customers worldwide, complemented by select physical retail stores. Aim'n is known for its vibrant designs, comfortable fits, and a brand philosophy centered on empowerment and dreaming big.

Where is aim'n's Headquarters?

HQ Function

The Halmstad headquarters serves as the global operational and strategic core for Aim Apparel AB. This includes product design and development, marketing, e-commerce management, customer service operations, and overall business administration for the Aim'n brand.

Notable Features:

While specific architectural details are not widely publicized, the headquarters is expected to be a modern facility reflecting Aim'n's energetic and creative brand identity. It likely fosters a collaborative environment conducive to innovation in fashion and e-commerce.

Work Culture:

The work culture at Aim Apparel AB's headquarters is characterized by dynamism, creativity, and a strong team spirit, aligned with Aim'n's empowering mission. Employees likely share a passion for an active lifestyle, fashion, and the brand's 'aim high, dream big' ethos, contributing to a supportive and inspiring workplace.

HQ Significance:

As the birthplace and central command for the Aim'n brand, the Halmstad headquarters is crucial. It's where the initial vision was realized and from where global strategies, design innovations, and brand growth are driven.

Values Reflected in HQ: The headquarters is expected to reflect Aim'n's core values: empowerment, positivity, sustainability (a growing focus for the brand), innovation, and a passion for an active and healthy lifestyle. The environment likely encourages creativity and collaboration.

Location:

Aim Apparel AB, through its brand Aim'n, maintains a significant global presence, primarily driven by its international e-commerce platform that ships activewear to customers in numerous countries. Key global functions include international sales and digital marketing, multilingual customer support, and a sophisticated logistics network for worldwide distribution. This is complemented by flagship retail stores in key markets like Sweden and New Zealand, enhancing brand visibility and customer engagement on a global scale.

Street Address:

Gesällgatan 14

City:

Halmstad

State/Province:

Halland

Country:

Sweden

aim'n's Global Presence

Auckland, New Zealand

Address: c/o AIM APPAREL NZ LIMITED, 945a New North Road, Mount Albert, Auckland, 1025, New Zealand (Registered Office/Operational Hub)

To effectively manage and expand the Aim'n brand within the New Zealand market, address local customer needs, and oversee regional distribution and retail activities, including local e-commerce fulfillment and support for any physical stores in the region.

Buying Intent Signals for aim'n

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of aim'n

As of April 2025, aim'n' leadership includes:

Robin Mostacero - Chief Executive Officer (CEO)
Helen Ruden (née Van) - Co-Founder & Chairman of the Board
Tekla Acs - Co-Founder & Creative Director

Investors of aim'n

aim'n has been backed by several prominent investors over the years, including:

EQT Growth

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific information regarding executive new hires or exits at Aim Apparel AB within the last 12 months is not widely publicized. As a privately held company, such internal changes are often not disclosed unless they are of major significance to the company's trajectory and made public via press releases.

Technology (Tech Stack) used by aim'n

Discover the tools aim'n uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

aim'n Email Formats and Examples

Aim Apparel AB, for its brand Aim'n, likely utilizes standard professional email address formats common in the corporate and e-commerce sectors. While the exact primary format isn't publicly confirmed, typical structures include combinations of first name and last name with the @aimn.com domain.

[first]@aimn.com or [first].[last]@aimn.com

Format

firstname@aimn.com or jane.doe@aimn.com

Example

80%

Success rate

News and media

MyNewsDesk / Aim'n PressFebruary 20, 2023

Aim Apparel AB's brand Aim'n makes major investment in golf through collaboration with world number one Ingrid Lindblad

Swedish activewear brand Aim'n, under Aim Apparel AB, announced a significant expansion into the golf apparel market by partnering with Ingrid Lindblad, then the world's top-ranked female amateur golfer. This collaboration focuses on developing a dedicated golf collection and strengthening Aim'n's brand presence within the sport, reflecting a strategic move to diversify its activewear offerings....more

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