Aim Apparel AB is the legal entity behind Aim'n, a rapidly growing Swedish activewear brand co-founded in 2014 by Helen Ruden (née Van) and Tekla Acs. With a mission to inspire women globally to believe in themselves and pursue an active lifestyle, Aim'n designs and retails stylish, functional, and high-quality sportswear. The brand has cultivated a strong community and primarily operates through its e-commerce platform, shipping to customers worldwide, complemented by select physical retail stores. Aim'n is known for its vibrant designs, comfortable fits, and a brand philosophy centered on empowerment and dreaming big.
The Halmstad headquarters serves as the global operational and strategic core for Aim Apparel AB. This includes product design and development, marketing, e-commerce management, customer service operations, and overall business administration for the Aim'n brand.
While specific architectural details are not widely publicized, the headquarters is expected to be a modern facility reflecting Aim'n's energetic and creative brand identity. It likely fosters a collaborative environment conducive to innovation in fashion and e-commerce.
The work culture at Aim Apparel AB's headquarters is characterized by dynamism, creativity, and a strong team spirit, aligned with Aim'n's empowering mission. Employees likely share a passion for an active lifestyle, fashion, and the brand's 'aim high, dream big' ethos, contributing to a supportive and inspiring workplace.
As the birthplace and central command for the Aim'n brand, the Halmstad headquarters is crucial. It's where the initial vision was realized and from where global strategies, design innovations, and brand growth are driven.
Aim Apparel AB, through its brand Aim'n, maintains a significant global presence, primarily driven by its international e-commerce platform that ships activewear to customers in numerous countries. Key global functions include international sales and digital marketing, multilingual customer support, and a sophisticated logistics network for worldwide distribution. This is complemented by flagship retail stores in key markets like Sweden and New Zealand, enhancing brand visibility and customer engagement on a global scale.
Gesällgatan 14
Halmstad
Halland
Sweden
Address: c/o AIM APPAREL NZ LIMITED, 945a New North Road, Mount Albert, Auckland, 1025, New Zealand (Registered Office/Operational Hub)
To effectively manage and expand the Aim'n brand within the New Zealand market, address local customer needs, and oversee regional distribution and retail activities, including local e-commerce fulfillment and support for any physical stores in the region.
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As of April 2025, aim'n' leadership includes:
aim'n has been backed by several prominent investors over the years, including:
Specific information regarding executive new hires or exits at Aim Apparel AB within the last 12 months is not widely publicized. As a privately held company, such internal changes are often not disclosed unless they are of major significance to the company's trajectory and made public via press releases.
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Aim Apparel AB, for its brand Aim'n, likely utilizes standard professional email address formats common in the corporate and e-commerce sectors. While the exact primary format isn't publicly confirmed, typical structures include combinations of first name and last name with the @aimn.com domain.
[first]@aimn.com or [first].[last]@aimn.com
Format
firstname@aimn.com or jane.doe@aimn.com
Example
80%
Success rate
MyNewsDesk / Aim'n Press • February 20, 2023
Swedish activewear brand Aim'n, under Aim Apparel AB, announced a significant expansion into the golf apparel market by partnering with Ingrid Lindblad, then the world's top-ranked female amateur golfer. This collaboration focuses on developing a dedicated golf collection and strengthening Aim'n's brand presence within the sport, reflecting a strategic move to diversify its activewear offerings....more
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