HQ Function

Serves as the central command for all AIDA Cruises operations, including brand management, marketing, sales, product development, fleet operations oversight, and corporate administration.

Notable Features:

The AIDA HOME building is a modern architectural landmark with maritime-inspired design, featuring open-plan offices, collaborative spaces, and employee amenities reflecting the brand's vibrant and innovative culture. It's designed with sustainability in mind.

Work Culture:

The work culture at AIDA HQ is described as dynamic, international, and team-oriented, with a strong focus on customer satisfaction and innovation in the cruise industry. Employees often share a passion for travel and hospitality.

HQ Significance:

The Rostock headquarters underscores AIDA's German roots and its importance to the local and national economy. Its location in a major port city facilitates close ties to maritime operations and heritage.

Values Reflected in HQ: The headquarters' design and functionality reflect AIDA's values of innovation, passion, respect, trust, and diversity, as well as a commitment to a modern and inspiring work environment.

Location:

While AIDA Cruises's primary customer base is German-speaking Europe, its fleet operates globally. The ships visit a wide array of destinations including the Mediterranean, Northern Europe (including Norway and the Baltic Sea), the Canary Islands, the Caribbean, North America, the Indian Ocean, Southeast Asia, and the Arabian Gulf. This global deployment necessitates international port operations, worldwide sourcing for provisions and technical parts, and a diverse international crew onboard its vessels.

Street Address:

Am Strande 4

City:

Rostock

State/Province:

Mecklenburg-Vorpommern

Country:

Germany