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AHF's Overview

Total employees682
HeadquartersMountville
Founded2019

AHF Products is a leading North American hard surface flooring manufacturer, offering an extensive portfolio of hardwood, resilient (including luxury vinyl and rigid core), and laminate flooring products. The company owns many iconic flooring brands such as Bruce®, Hartco®, Robbins®, LM Flooring®, HomerWood®, Capella®, tmbr®, Hearthwood®, Emily Morrow Home, and others. AHF Products serves residential and commercial markets through a wide network of distributors, retailers, and flooring contractors, emphasizing American manufacturing for many of its product lines.

Where is AHF's Headquarters?

HQ Function

Serves as the central hub for corporate leadership, strategic planning, product development and innovation, marketing, sales operations, and administrative functions for all AHF Products brands.

Notable Features:

The facility is situated in an area known for its industrial history, particularly in flooring. It supports both corporate offices and likely R&D capabilities, benefiting from proximity to skilled labor and established supply chains.

Work Culture:

A dynamic and collaborative environment focused on innovation in flooring technology and design, quality manufacturing, customer satisfaction, and leveraging the rich legacy of its brands. Emphasis on growth and market leadership.

HQ Significance:

The headquarters is crucial for AHF Products' North American operations, directing the company's overall strategy, brand management, and expansion in the competitive hard surface flooring industry. It's the nerve center for a company with a significant U.S. manufacturing footprint.

Values Reflected in HQ: The headquarters' operations reflect a commitment to American manufacturing, innovation, product quality, customer focus, and the stewardship of venerable flooring brands.

Location:

While AHF Products has a primary focus on the North American market with extensive manufacturing operations in the United States (including Pennsylvania, West Virginia, Kentucky, Missouri, Arkansas, and Illinois), it also maintains a global presence. This includes manufacturing facilities in Asia (e.g., Cambodia for resilient flooring and Malaysia for engineered hardwood) to support its diverse product portfolio. Globally, functions include sourcing of raw materials, manufacturing, product development, and distribution to various international markets, including Canada.

Street Address:

3840 Hempland Road

City:

Mountville

State/Province:

PA

Country:

USA

AHF's Global Presence

Beverly, West Virginia, USA

Address: 19860 Seneca Trail, Beverly, WV 26253, USA

Supports the supply chain for the Eastern and Central United States, leveraging regional timber resources and a skilled local workforce dedicated to woodworking and flooring manufacturing.

Somerset, Kentucky, USA

Address: 1000 South Highway 27, Somerset, KY 42501, USA

Serves as a high-volume production hub with national distribution capabilities, contributing significantly to AHF's 'Made in USA' product portfolio and employment in the region.

Kuantan, Pahang, Malaysia

Address: Lot 566, Kawasan Perindustrian Gebeng, 26080 Kuantan, Pahang, Malaysia

Supports AHF's engineered flooring product lines, providing access to diverse raw materials and serving both North American and potentially other international markets with specialized engineered wood products.

Buying Intent Signals for AHF

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AHF

As of April 2025, AHF' leadership includes:

Brian Carson - President and Chief Executive Officer
Darrell Keeling - Chief Financial Officer
Jennifer Zimmerman - Chief Commercial Officer
Mike Bell - Chief Operating Officer
Wendy Booker - Chief Human Resources Officer

Investors of AHF

AHF has been backed by several prominent investors over the years, including:

American Industrial Partners (AIP)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

AHF Products has made strategic updates to its executive team in the past year, notably appointing a new Chief Financial Officer to steer its financial operations and growth initiatives.

Departures

Jeff Steed, Jeff Steed concluded his tenure as Chief Financial Officer at AHF Products.

New Appointments:

Darrell Keeling, Darrell Keeling joined AHF Products as the new Chief Financial Officer to lead the company's financial strategy.

Technology (Tech Stack) used by AHF

Discover the tools AHF uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AHF Email Formats and Examples

AHF Products typically uses a standard corporate email format for its employees. The most common structure combines the employee's first initial and last name followed by the company domain.

[first_initial][last]@ahfproducts.com

Format

bcarson@ahfproducts.com

Example

90%

Success rate

News and media

Floor Covering News (fcnews.net)February 13, 2024

AHF Products strengthens U.S. manufacturing base

AHF Products announced multi-million-dollar investments in its U.S. manufacturing facilities for both wood and resilient flooring. These investments are aimed at enhancing automation, increasing capacity, and supporting domestic production for its leading brands like Bruce, Hartco, and Robbins....more

Floor DailyJanuary 24, 2024

AHF Products Launches New Hardwood and Resilient Products at Surfaces 2024

At The International Surface Event (TISE) 2024, AHF Products unveiled a wide array of new flooring collections across its diverse brand portfolio. The introductions highlighted innovations in design, performance features, and a continued commitment to American-manufactured products....more

AHF Products Press ReleaseNovember 28, 2023

AHF Products Names Darrell Keeling Chief Financial Officer

AHF Products announced the appointment of Darrell Keeling as its new Chief Financial Officer. Keeling brings over 20 years of financial leadership experience to the role and will oversee all financial aspects of the company....more

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