AHF Products is a leading North American hard surface flooring manufacturer, offering an extensive portfolio of hardwood, resilient (including luxury vinyl and rigid core), and laminate flooring products. The company owns many iconic flooring brands such as Bruce®, Hartco®, Robbins®, LM Flooring®, HomerWood®, Capella®, tmbr®, Hearthwood®, Emily Morrow Home, and others. AHF Products serves residential and commercial markets through a wide network of distributors, retailers, and flooring contractors, emphasizing American manufacturing for many of its product lines.
Serves as the central hub for corporate leadership, strategic planning, product development and innovation, marketing, sales operations, and administrative functions for all AHF Products brands.
The facility is situated in an area known for its industrial history, particularly in flooring. It supports both corporate offices and likely R&D capabilities, benefiting from proximity to skilled labor and established supply chains.
A dynamic and collaborative environment focused on innovation in flooring technology and design, quality manufacturing, customer satisfaction, and leveraging the rich legacy of its brands. Emphasis on growth and market leadership.
The headquarters is crucial for AHF Products' North American operations, directing the company's overall strategy, brand management, and expansion in the competitive hard surface flooring industry. It's the nerve center for a company with a significant U.S. manufacturing footprint.
While AHF Products has a primary focus on the North American market with extensive manufacturing operations in the United States (including Pennsylvania, West Virginia, Kentucky, Missouri, Arkansas, and Illinois), it also maintains a global presence. This includes manufacturing facilities in Asia (e.g., Cambodia for resilient flooring and Malaysia for engineered hardwood) to support its diverse product portfolio. Globally, functions include sourcing of raw materials, manufacturing, product development, and distribution to various international markets, including Canada.
3840 Hempland Road
Mountville
PA
USA
Address: 19860 Seneca Trail, Beverly, WV 26253, USA
Supports the supply chain for the Eastern and Central United States, leveraging regional timber resources and a skilled local workforce dedicated to woodworking and flooring manufacturing.
Address: 1000 South Highway 27, Somerset, KY 42501, USA
Serves as a high-volume production hub with national distribution capabilities, contributing significantly to AHF's 'Made in USA' product portfolio and employment in the region.
Address: Lot 566, Kawasan Perindustrian Gebeng, 26080 Kuantan, Pahang, Malaysia
Supports AHF's engineered flooring product lines, providing access to diverse raw materials and serving both North American and potentially other international markets with specialized engineered wood products.
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As of April 2025, AHF' leadership includes:
AHF has been backed by several prominent investors over the years, including:
AHF Products has made strategic updates to its executive team in the past year, notably appointing a new Chief Financial Officer to steer its financial operations and growth initiatives.
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AHF Products typically uses a standard corporate email format for its employees. The most common structure combines the employee's first initial and last name followed by the company domain.
[first_initial][last]@ahfproducts.com
Format
bcarson@ahfproducts.com
Example
90%
Success rate
Floor Covering News (fcnews.net) • February 13, 2024
AHF Products announced multi-million-dollar investments in its U.S. manufacturing facilities for both wood and resilient flooring. These investments are aimed at enhancing automation, increasing capacity, and supporting domestic production for its leading brands like Bruce, Hartco, and Robbins....more
Floor Daily • January 24, 2024
At The International Surface Event (TISE) 2024, AHF Products unveiled a wide array of new flooring collections across its diverse brand portfolio. The introductions highlighted innovations in design, performance features, and a continued commitment to American-manufactured products....more
AHF Products Press Release • November 28, 2023
AHF Products announced the appointment of Darrell Keeling as its new Chief Financial Officer. Keeling brings over 20 years of financial leadership experience to the role and will oversee all financial aspects of the company....more
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