Agricool was a French agricultural technology startup founded in 2015 by Guillaume Fourdinier and Gonzague Gru. The company aimed to revolutionize urban food systems by growing fresh, local, and pesticide-free fruits and vegetables (initially strawberries) year-round within cities. They developed 'Cooltainers,' recycled shipping containers transformed into controlled-environment vertical farms. Despite raising significant capital (around €35 million) and deploying their innovative farms in Paris and planning expansion, Agricool faced operational and profitability challenges. In early 2022, the company entered judicial liquidation, and its technological assets were subsequently acquired by VIF Systems, a subsidiary of the Sud Agro group, in April 2022, marking the end of Agricool's independent operations.
The Bouffémont address served as the company's official legal registration, while key operational functions like research and development, 'Cooltainer' manufacturing and assembly, and initial deployments were managed from sites within the Paris urban area.
Agricool's most notable 'facilities' were its 'Cooltainers' themselves – self-contained, technologically advanced miniature farms. Their R&D sites featured prototypes, testing grounds, and early production units.
As a startup, Agricool fostered a work culture centered on innovation, sustainability, and a strong sense of mission to improve urban food accessibility. The environment was dynamic, encouraging problem-solving and a hands-on approach to developing their agritech solutions.
The registered headquarters held legal and administrative importance. However, the operational sites in and around Paris were more significant for demonstrating the viability of their urban farming concept and for product development.
Agricool's operational activities and market presence were primarily concentrated in France, with a strong focus on the Paris and Île-de-France region. While the company had expressed ambitions for international expansion (e.g., a project was once mentioned for Dubai), these plans did not fully materialize on a large scale before it ceased independent operations. Their technology supported a decentralized urban farming model, which had global potential but was mainly proven locally.
8 Rue de la Métairie
Bouffémont
Val-d'Oise (Île-de-France)
France
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As of April 2025, Agricool' leadership includes:
Agricool has been backed by several prominent investors over the years, including:
In early 2022, Agricool underwent judicial liquidation, leading to the cessation of its independent operations and the departure of its executive team, including the co-founders. Key assets were subsequently acquired by VIF Systems in April 2022.
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During its operational period, Agricool likely used common email formats for startups, often combining first name, last name, or initials. For example, [first].[last]@agricool.co or [first_initial].[last]@agricool.co were plausible formats. The agricool.co domain is no longer active for email.
[first].[last]@agricool.co or [first_initial][last]@agricool.co
Format
john.doe@agricool.co or jdoe@agricool.co (hypothetical examples)
Example
0 (domain inactive)%
Success rate
Les Echos • April 21, 2022
Following its placement in receivership in February, the assets of urban farming startup Agricool, particularly its 'Cooltainers' technology, were acquired by VIF Systems, a subsidiary of Sud Agro. This allows the container farming concept to continue under new ownership....more
L'Usine Digitale • February 7, 2022
Agricool, the Paris-based startup known for its strawberry-producing containers, was placed in receivership. Founded in 2015 and having raised €35 million, the company faced challenges in achieving profitability and scaling its model....more
TechCrunch • May 15, 2019
French startup Agricool raised a $28 million Series B round (€25 million) led by Bpifrance, with Danone Manifesto Ventures, LocalGlobe, Daphni and XAnge also participating. The company planned to use the funding to scale up production and expand its 'Cooltainer' deployments....more
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