AGRANA Fruit
AGRANA Fruit's Overview
AGRANA Fruit is a global leader in the production of high-quality fruit preparations, serving as a vital partner to the dairy, bakery, ice cream, and food service industries. With an extensive network of production sites and research & development centers across the globe, AGRANA Fruit offers a diverse portfolio of innovative and customized fruit solutions. These include fruit yogurts, jams, compotes, fillings, toppings, and smoothie bases. The company is committed to sourcing sustainable raw materials, ensuring naturalness and flavor, and delivering exceptional value to its B2B customers worldwide. AGRANA Fruit focuses on understanding market trends and consumer preferences to co-develop products that meet the evolving demands of the food industry.
Where is AGRANA Fruit's Headquarters?
HQ Function
The Vienna headquarters manages global strategy, finance, research and development coordination, and overarching operational control for the AGRANA Fruit segment.
Notable Features:
Located in a modern business district, the AGRANA Group headquarters is designed to facilitate international collaboration and efficient operations. It's not a production site but a corporate office.
Work Culture:
The work culture is characterized by professionalism, international collaboration, and a focus on innovation, quality, and sustainability in the food ingredients sector. There's an emphasis on efficiency and responsiveness to global market demands.
HQ Significance:
As the central command for the AGRANA Fruit division, the Vienna HQ is crucial for coordinating a complex global supply chain, driving product innovation, and maintaining relationships with major international food and beverage companies.
Values Reflected in HQ: The headquarters reflects AGRANA's core values of quality, innovation, sustainability, global partnership, and operational excellence.
Location:
AGRANA Fruit operates approximately 25 production facilities and 13 research & development centers strategically located across all continents. This global footprint enables them to support international food and beverage companies by providing customized fruit product development, application support, quality assurance, sustainable raw material sourcing, and efficient supply chain management for fruit-based ingredients worldwide.
Street Address:
Friedrich-Wilhelm-Raiffeisen-Platz 1
City:
Vienna
State/Province:
Vienna
Country:
Austria
AGRANA Fruit's Global Presence
Lysander, New York, USA
Address: One AGRANA Way, Lysander, NY 13094, USA
To supply customized fruit solutions to major food manufacturers in the United States and Canada, adapting global innovations to local tastes and regulatory standards.
Mitry-Mory, France
Address: ZAC de la Villette aux Aulnes, Rue Clément Ader, 77290 Mitry-Mory, France
To provide innovative fruit ingredients to the dairy, patisserie, and beverage industries across Western Europe, leveraging strong local market understanding.
Gostynin, Poland
Address: ul. Polna 26, 09-500 Gostynin, Poland
To efficiently supply the growing markets in Central and Eastern Europe with high-quality fruit solutions, focusing on cost-effectiveness and regional product adaptation.
Shanghai, China
Address: Building 1, No. 300, Xunton Road, Xuhang Town, Jiading District, Shanghai, China
To develop and manufacture fruit preparations that meet the specific tastes and requirements of the Asian food industry, particularly in dairy and bakery sectors.
Buying Intent Signals for AGRANA Fruit
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Executive Team of AGRANA Fruit
As of April 2025, AGRANA Fruit' leadership includes:
Investors of AGRANA Fruit
AGRANA Fruit has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
AGRANA Group, the parent company of AGRANA Fruit, experienced significant leadership transitions over the past year, including a new CEO taking office at the beginning of 2024 and a new CFO appointed in late 2023.
Departures
New Appointments:
Technology (Tech Stack) used by AGRANA Fruit
Discover the tools AGRANA Fruit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AGRANA Fruit Email Formats and Examples
AGRANA typically utilizes a standardized email format for its employees, which is common for corporations of its size. The most prevalent format is firstname.lastname@agrana.com.
firstname.lastname@agrana.com
Format
jane.doe@agrana.com
Example
95%
Success rate
News and media
AGRANA News • January 31, 2024
AGRANA Fruit news title: Change of CEO at AGRANA
Stephan Büttner took over as the new Chief Executive Officer of AGRANA Beteiligungs-AG on 1 January 2024. He succeeded Markus Mühleisen, who stepped down from the Management Board when his contract expired at the end of 2023....more
AGRANA News • October 11, 2023
AGRANA Fruit news title: AGRANA posts significantly higher earnings in first half of 2023/24
AGRANA, the fruit, starch and sugar group, generated significantly higher earnings in the first half of 2023/24. Revenue was €1,900.4 million (H1 prior year: €1,783.8 million). The Fruit segment's revenue was €755.3 million, slightly below the prior year due to lower sales prices for fruit juice concentrates....more
Food Ingredients First • November 20, 2023
AGRANA Fruit news title: AUSTRIA JUICE (part of AGRANA) launches Grita fruit tea concentrate
AUSTRIA JUICE, part of AGRANA, has unveiled its Grita fruit tea concentrate, a new beverage concept combining real brewed tea with fruit components. This launch taps into consumer trends for soothing indulgence and natural ingredients, offering a versatile base for ready-to-drink beverages....more
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