Agent Provocateur is a British luxury lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. Renowned for its provocative, fashion-forward designs and high-quality craftsmanship, the brand offers a wide array of lingerie, swimwear, nightwear, hosiery, and accessories. Agent Provocateur is celebrated for its empowering and audacious approach to femininity, blending exquisite materials with daring styles. The brand aims to provide a luxurious and sensual experience, appealing to a discerning global clientele through its network of boutiques and online presence.
The London headquarters serves as the central hub for design innovation, brand management, global marketing strategies, retail operations oversight, and financial planning.
While specific details are private, a headquarters for a luxury fashion brand like Agent Provocateur would typically feature sophisticated design studios, showrooms for collection previews, and collaborative workspaces reflecting its bold and luxurious brand aesthetic.
The work culture is likely dynamic, creative, and fast-paced, with a strong emphasis on fashion, luxury, brand integrity, and innovation. Employees are expected to be passionate about the brand and its unique market position.
The London HQ is pivotal for maintaining Agent Provocateur's distinct brand DNA, driving its creative direction, and orchestrating its global retail and marketing efforts, ensuring consistency and quality worldwide.
Agent Provocateur maintains a significant global presence with flagship boutiques in major fashion capitals and key cities across North America, Europe, Asia, and the Middle East. Beyond its physical stores, the brand operates a robust e-commerce platform shipping to numerous countries worldwide. Globally supported functions include retail operations, localized marketing and PR, customer service, merchandising, and international logistics and distribution.
Information on the specific street address for the corporate headquarters is not widely publicized, as operations are often integrated with its parent company, Frasers Group. Historically, its roots are in Soho, London.
London
England
United Kingdom
Address: e.g., 675 Madison Ave, New York, NY 10065, USA (Flagship store location, indicative of regional operational focus)
To drive brand presence, manage retail operations, and engage with customers and media in the significant North American luxury market.
Address: e.g., 12 Rue Cambon, 75001 Paris, France (Flagship store location, indicative of regional operational focus)
To cater to the sophisticated European luxury consumer, manage store networks, and coordinate regional marketing campaigns.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Agent Provocateur' leadership includes:
Agent Provocateur has been backed by several prominent investors over the years, including:
Michelle Ryan was appointed CEO of Agent Provocateur in January 2022. No other major C-suite executive hires or exits specifically for the Agent Provocateur brand have been widely publicized in the immediate last 12-18 months. Leadership and strategic oversight are often integrated with its parent company, Frasers Group.
Discover the tools Agent Provocateur uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Agent Provocateur's common email format is typically [first].[last]@agentprovocateur.com or [firstinitial][last]@agentprovocateur.com. Other formats might be used less frequently.
[first].[last]@agentprovocateur.com
Format
jane.doe@agentprovocateur.com
Example
80%
Success rate
Wallpaper.com • February 14, 2024
Agent Provocateur launched its Spring/Summer 2024 campaign, photographed by Gabriela Hearst. The campaign focuses on celebrating the female gaze and empowering women through its latest collection....more
Forbes • October 5, 2023
Forbes featured an interview with Agent Provocateur CEO Michelle Ryan, where she discussed the brand's heritage, her vision for its future, strategies for growth, and adapting to the evolving luxury market....more
WWD • September 12, 2023
Agent Provocateur unveiled its 'Icons' campaign, featuring prominent models like Charli Howard and Bambi Northwood-Blyth, to celebrate its most iconic and timeless lingerie pieces....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Agent Provocateur, are just a search away.