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Agent Provocateur's Overview

Total employees344
HeadquartersLondon
Founded

Agent Provocateur is a British luxury lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. Renowned for its provocative, fashion-forward designs and high-quality craftsmanship, the brand offers a wide array of lingerie, swimwear, nightwear, hosiery, and accessories. Agent Provocateur is celebrated for its empowering and audacious approach to femininity, blending exquisite materials with daring styles. The brand aims to provide a luxurious and sensual experience, appealing to a discerning global clientele through its network of boutiques and online presence.

Where is Agent Provocateur's Headquarters?

HQ Function

The London headquarters serves as the central hub for design innovation, brand management, global marketing strategies, retail operations oversight, and financial planning.

Notable Features:

While specific details are private, a headquarters for a luxury fashion brand like Agent Provocateur would typically feature sophisticated design studios, showrooms for collection previews, and collaborative workspaces reflecting its bold and luxurious brand aesthetic.

Work Culture:

The work culture is likely dynamic, creative, and fast-paced, with a strong emphasis on fashion, luxury, brand integrity, and innovation. Employees are expected to be passionate about the brand and its unique market position.

HQ Significance:

The London HQ is pivotal for maintaining Agent Provocateur's distinct brand DNA, driving its creative direction, and orchestrating its global retail and marketing efforts, ensuring consistency and quality worldwide.

Values Reflected in HQ: The headquarters would aim to reflect the brand's core values: audaciousness, luxury, craftsmanship, empowerment, and creativity.

Location:

Agent Provocateur maintains a significant global presence with flagship boutiques in major fashion capitals and key cities across North America, Europe, Asia, and the Middle East. Beyond its physical stores, the brand operates a robust e-commerce platform shipping to numerous countries worldwide. Globally supported functions include retail operations, localized marketing and PR, customer service, merchandising, and international logistics and distribution.

Street Address:

Information on the specific street address for the corporate headquarters is not widely publicized, as operations are often integrated with its parent company, Frasers Group. Historically, its roots are in Soho, London.

City:

London

State/Province:

England

Country:

United Kingdom

Agent Provocateur's Global Presence

New York City, New York/USA

Address: e.g., 675 Madison Ave, New York, NY 10065, USA (Flagship store location, indicative of regional operational focus)

To drive brand presence, manage retail operations, and engage with customers and media in the significant North American luxury market.

Paris, France

Address: e.g., 12 Rue Cambon, 75001 Paris, France (Flagship store location, indicative of regional operational focus)

To cater to the sophisticated European luxury consumer, manage store networks, and coordinate regional marketing campaigns.

Buying Intent Signals for Agent Provocateur

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Agent Provocateur

As of April 2025, Agent Provocateur' leadership includes:

Michelle Ryan - Chief Executive Officer

Investors of Agent Provocateur

Agent Provocateur has been backed by several prominent investors over the years, including:

Frasers Group Plc (Current ultimate owner)
Four Holdings (Acquired Agent Provocateur in 2017, subsequently acquired by Frasers Group)
3i Group (Previous private equity investor)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Michelle Ryan was appointed CEO of Agent Provocateur in January 2022. No other major C-suite executive hires or exits specifically for the Agent Provocateur brand have been widely publicized in the immediate last 12-18 months. Leadership and strategic oversight are often integrated with its parent company, Frasers Group.

Technology (Tech Stack) used by Agent Provocateur

Discover the tools Agent Provocateur uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Agent Provocateur Email Formats and Examples

Agent Provocateur's common email format is typically [first].[last]@agentprovocateur.com or [firstinitial][last]@agentprovocateur.com. Other formats might be used less frequently.

[first].[last]@agentprovocateur.com

Format

jane.doe@agentprovocateur.com

Example

80%

Success rate

News and media

Wallpaper.comFebruary 14, 2024

Agent Provocateur S/S 2024 campaign celebrates the female gaze

Agent Provocateur launched its Spring/Summer 2024 campaign, photographed by Gabriela Hearst. The campaign focuses on celebrating the female gaze and empowering women through its latest collection....more

ForbesOctober 5, 2023

Agent Provocateur CEO Michelle Ryan On The Brand’s Past, Present And Future

Forbes featured an interview with Agent Provocateur CEO Michelle Ryan, where she discussed the brand's heritage, her vision for its future, strategies for growth, and adapting to the evolving luxury market....more

WWDSeptember 12, 2023

Agent Provocateur Taps Charli Howard, Bambi Northwood-Blyth and More for ‘Icons’ Campaign

Agent Provocateur unveiled its 'Icons' campaign, featuring prominent models like Charli Howard and Bambi Northwood-Blyth, to celebrate its most iconic and timeless lingerie pieces....more

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