AG Barr Group
AG Barr Group's Overview
A.G. Barr p.l.c. is a leading UK-based branded soft drinks business, renowned for its iconic beverages IRN-BRU, Rubicon, and Funkin. With a rich history spanning over a century, the company manufactures, distributes, and markets a diverse portfolio of owned and licensed brands, catering to a wide range of consumer tastes. A.G. Barr is committed to innovation, quality, and responsible business practices, continually evolving its offerings to meet changing market demands and consumer preferences, including the recent strategic acquisition of Boost Drinks.
Where is AG Barr Group's Headquarters?
HQ Function
Serves as the central administrative and strategic hub, housing executive management, finance, marketing, HR, and corporate planning functions.
Notable Features:
A modern office facility designed to support collaboration and operational efficiency. While not a public-facing visitor center, it's a key site for the company's strategic direction.
Work Culture:
A.G. Barr promotes a work culture that blends its strong heritage with a forward-looking approach. Emphasis is placed on teamwork, product quality, community engagement, and employee development within a dynamic FMCG environment.
HQ Significance:
The Cumbernauld headquarters is pivotal for A.G. Barr, symbolizing its Scottish roots and acting as the command center for its brand portfolio management, innovation pipeline, and UK-wide distribution network.
Values Reflected in HQ: The headquarters likely reflects A.G. Barr's values of responsibility, independence, great taste, and customer focus, providing an efficient and collaborative workspace.
Location:
While A.G. Barr's core market is the United Kingdom, it possesses an expanding international footprint. The Funkin brand of cocktail mixers and purées has significant international sales, particularly in the USA and Europe. The company also exports IRN-BRU and other Barr-branded soft drinks to various countries with expatriate communities or specific market demand. A.G. Barr actively explores further international opportunities through distributors and partners.
Street Address:
Westfield House, 4 Mollins Road
City:
Cumbernauld
State/Province:
Scotland
Country:
United Kingdom
AG Barr Group's Global Presence
Milton Keynes, Buckinghamshire/United Kingdom
Address: Pitt Houss, Pitt Road, Linford Wood, Milton Keynes, MK14 6GF
Supports A.G. Barr's distribution network and production capacity for the southern UK, ensuring efficient supply to customers and retailers in this populous region.
Forfar, Angus/United Kingdom
Address: Lochside Road, Forfar, DD8 3JE, Scotland
Strengthens A.G. Barr's production capabilities within Scotland, supporting its strong presence in its home market and ensuring sustainable sourcing and production of its water brand.
Moston, Manchester/United Kingdom
Address: Head Office of Boost Drinks, Edwin Foden Business Centre, Moss Ln, Sandbach CW11 3AE (Note: Boost HQ, A.G. Barr acquired Boost. Integration details may vary)
Enhances A.G. Barr's presence in the functional drinks category and provides a strategic base for the Boost brand's operations and market development, particularly in England.
Buying Intent Signals for AG Barr Group
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Executive Team of AG Barr Group
As of April 2025, AG Barr Group' leadership includes:
Investors of AG Barr Group
AG Barr Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most notable executive change at A.G. Barr in the past year was the CEO transition. Roger White announced his retirement after over two decades with the company, and Euan Sutherland was appointed as his successor, officially taking the role of Chief Executive Officer in May 2024.
Departures
New Appointments:
Technology (Tech Stack) used by AG Barr Group
Discover the tools AG Barr Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AG Barr Group Email Formats and Examples
A.G. Barr typically utilizes standard corporate email formats for its employees. The most common patterns observed are variations of [first name], [last name], or initials combined with the company domain @agbarr.co.uk. These formats facilitate professional communication both internally and externally.
firstname.lastname@agbarr.co.uk (e.g., john.smith@agbarr.co.uk) OR firstinitiallastname@agbarr.co.uk (e.g., jsmith@agbarr.co.uk)
Format
john.doe@agbarr.co.uk
Example
85%
Success rate
News and media
Various financial news outlets (e.g., MarketScreener, Company Press Release) • May 1, 2024
A.G. Barr Confirms Euan Sutherland as New CEO
Euan Sutherland officially assumed the role of Chief Executive Officer at A.G. Barr on May 1, 2024, following the retirement of Roger White. Sutherland's appointment was first announced in August 2023....more
Reuters • March 26, 2024
A.G. Barr's Annual Profit Jumps on Boost Acquisition and Strong Brand Performance
A.G. Barr reported a 13.8% rise in annual adjusted profit before tax, driven by robust revenue growth of 25.9%, significantly bolstered by the acquisition of Boost Drinks and strong sales of its core brands like IRN-BRU and Rubicon. The company expressed confidence in its outlook despite a challenging market....more
A.G. Barr PLC • December 5, 2022 (Announced, relevant to recent strategy)
A.G. Barr Acquires Boost Drinks Holdings Limited
A.G. Barr announced the acquisition of Boost Drinks, a high-growth functional beverage brand, for an initial consideration of £20 million. This strategic move significantly expands A.G. Barr's presence in the energy and sports drink categories....more
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