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Against The Grain 's Overview

Total employees61
HeadquartersLouisville
Founded2011

Against The Grain Brewery (AtG) is a highly acclaimed craft brewery and smokehouse located in Louisville, Kentucky, celebrated for its rebellious spirit and innovative approach to brewing. Founded in 2011, AtG consistently pushes the boundaries of traditional beer styles, offering a wide and eclectic range of brews from hoppy IPAs and rich stouts to sessionable lagers and experimental sours, often with humorous and memorable names. Their flagship location on Bardstown Road not only serves as a brewery but also features a full-service smokehouse restaurant, providing a vibrant hub for beer lovers and foodies alike. AtG is known for its commitment to quality, creativity, and a 'go against the grain' philosophy, making it a standout in the American craft beer scene.

Where is Against The Grain 's Headquarters?

HQ Function

Primary brewing operations for their public house, flagship restaurant (Against The Grain Smokehouse), taproom, retail merchandise sales, event hosting (e.g., Whirling Tiger venue), and administrative/management functions.

Notable Features:

The facility includes an on-site brewery visible to patrons, a renowned smokehouse restaurant, a lively bar, outdoor seating, and the 'Whirling Tiger' music and event venue. The decor is often eclectic and artistic, reflecting their unique brand identity.

Work Culture:

Likely a creative, energetic, and passionate environment, typical of successful craft breweries. Strong emphasis on quality, innovation in brewing, customer service, and fostering a unique and welcoming atmosphere. Collaboration between brewing, culinary, and front-of-house teams is essential.

HQ Significance:

This location serves as the heart of Against The Grain's brand and operations. It's a key destination for both locals and tourists in Louisville, showcasing their brewing prowess and culinary offerings, and acting as a major touchpoint for community engagement.

Values Reflected in HQ: The headquarters embodies AtG's core values: innovation (experimental brews), quality (craftsmanship in beer and food), community (welcoming public space), and non-conformity (unique branding and atmosphere).

Location:

Against The Grain Brewery's primary market is the United States, with a strong local and regional presence in Kentucky and surrounding states. Their beers have achieved national distribution and have also been exported to select international markets, particularly in Europe and Asia, through various distribution partnerships. However, they do not maintain physical international offices; global reach is managed via export and distribution agreements coordinated from their Louisville headquarters.

Street Address:

1576 Bardstown Rd

City:

Louisville

State/Province:

KY

Country:

USA

Against The Grain 's Global Presence

Louisville, KY, USA (Former Production Facility)

Address: 401 E Main St, Louisville, KY 40202 (Address for their previously larger, now sold, production facility)

This former location was focused on scaled-up brewing, packaging, and distribution to regional and national markets. Their current public-facing operations are consolidated at the Bardstown Road location.

Buying Intent Signals for Against The Grain

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Against The Grain

As of April 2025, Against The Grain ' leadership includes:

Sam Cruz - Co-Founder & Managing Member / Visionary
Jerry Gnagy - Co-Founder & Head Brewer / Director of Brewing Operations
Adam Watson - Co-Founder & Operator / Business Development
Andrew Ott - Co-Founder & Operator / Creative Director

Investors of Against The Grain

Against The Grain has been backed by several prominent investors over the years, including:

Privately Held. Founded and primarily owned by its co-founders: Sam Cruz, Jerry Gnagy, Adam Watson, and Andrew Ott. May involve other private local investors, but major institutional investment is not publicly known.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Against The Grain Brewery is led by its co-founders, and there have been no publicly announced major executive hires or departures in the last 12 months. The leadership team appears stable and actively involved in operations.

Technology (Tech Stack) used by Against The Grain

Discover the tools Against The Grain uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Against The Grain Email Formats and Examples

Against The Grain Brewery likely uses common professional email formats for their domain atgbrewery.com. The most probable formats would be [first_initial][last_name] or [first_name].[last_name].

[first].[last]@atgbrewery.com or [first_initial][last]@atgbrewery.com

Format

j.gnagy@atgbrewery.com

Example

85%

Success rate

News and media

Louisville Business FirstDecember 7, 2023

Against The Grain Brewery's Whirling Tiger venue thriving, eyes further growth

Against The Grain Brewery's music and event venue, Whirling Tiger, located adjacent to its smokehouse, has seen significant success since its opening. The article details its positive impact, diverse programming, and potential future expansion plans, highlighting AtG's successful diversification into live entertainment....more

Louisville Business FirstOctober 27, 2021

Against The Grain Brewery celebrates a decade of beer and 'BS'

Against the Grain Brewery & Smokehouse marked its 10th anniversary, reflecting on its growth from a small brewpub to a nationally recognized brand known for its innovative beers and irreverent marketing. The founders discussed their journey and the evolution of the craft beer scene....more

PorchDrinking.comOngoing

Brewery Showcase | Against the Grain Brewery

PorchDrinking.com featured Against The Grain Brewery, highlighting its unique approach to brewing, its diverse beer portfolio (categorized into Session, Hop, Whim, Dark, and Malt), and its significant contribution to the Louisville and broader craft beer community....more

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