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Aftonbladet's Overview

Total employees530
HeadquartersStockholm
Founded1830

Aftonbladet is Sweden's largest daily newspaper and one of the most prominent news websites in the Nordic region. Founded in 1830 by Lars Johan Hierta, it has evolved from a traditional print newspaper to a major digital media house, offering a wide range of content including news, sports, entertainment, opinion pieces, and investigative journalism. Known for its tabloid format and significant online reach, Aftonbladet plays a crucial role in the Swedish media landscape, shaping public discourse and providing information to millions of readers daily. It is part of Schibsted Media, following Schibsted's recent strategic decision to separate its media operations.

Where is Aftonbladet's Headquarters?

Aftonbladet officeAftonbladet officeAftonbladet officeAftonbladet office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for all Aftonbladet operations, including editorial departments, news production (print and digital), technology development, sales, marketing, and administration.

Notable Features:

Kungsbrohuset is recognized for its contemporary architecture and sustainable design. The Aftonbladet offices within feature state-of-the-art newsrooms, broadcast studios for Aftonbladet TV, and collaborative workspaces designed for a fast-paced media environment.

Work Culture:

The work culture at Aftonbladet HQ is dynamic, innovative, and deadline-driven, reflecting the nature of a leading news organization. There's a strong emphasis on digital-first strategies, journalistic integrity, and teamwork.

HQ Significance:

As the nerve center of Sweden's most-read news source, the headquarters is pivotal in shaping national conversations, delivering breaking news, and producing influential journalism.

Values Reflected in HQ: The headquarters' modern design, technological infrastructure, and central location reflect Aftonbladet's values of innovation, accessibility, and being at the forefront of media development.

Location:

Aftonbladet's primary market and operational focus are within Sweden. However, as part of Schibsted Media, it benefits from the broader international network and insights of its parent organization. Aftonbladet maintains a network of foreign correspondents in key locations worldwide to provide its Swedish audience with international news coverage and perspectives on global events. Its digital content also has a global reach, accessible to Swedish speakers and others interested in Swedish news worldwide.

Street Address:

Västra Järnvägsgatan 21

City:

Stockholm

State/Province:

Stockholms län

Country:

Sweden

Aftonbladet's Global Presence

Gothenburg, Sweden

Address: Information typically not publicly listed for smaller regional bureaus; operations may be via networked journalists rather than a large physical office.

To provide comprehensive coverage from Sweden's second-largest city and its surrounding region, contributing to Aftonbladet's national news output and maintaining a local presence.

Malmö, Sweden

Address: Similar to Gothenburg, specific addresses for smaller bureaus are not always public; correspondents often work within a network.

To cover significant developments in Southern Sweden, ensuring Aftonbladet captures the diverse perspectives and news from across the country.

Buying Intent Signals for Aftonbladet

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Aftonbladet

As of April 2025, Aftonbladet' leadership includes:

Lena K. Samuelsson - Publisher, Editor-in-Chief and CEO
Martin Schori - Deputy Editor-in-Chief and Head of News
Karin Pettersson - Political Editor-in-Chief
Andreas Aspegren - Chief Product Officer (CPO)
Lotta Folcker - Head of Sports

Investors of Aftonbladet

Aftonbladet has been backed by several prominent investors over the years, including:

Schibsted Media (Parent Company)
Stiftelsen Tinius (Tinius Trust - ultimate owner of Schibsted Media, dedicated to ensuring free, independent, and quality journalism)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As of mid-2024, there have been no widely publicized major C-suite executive hires or departures directly at Aftonbladet's top leadership level within the last 12 months. The most significant overarching change is the structural transition where Aftonbladet, along with other Schibsted news media, became part of the newly formed Schibsted Media, owned by the Tinius Trust. Any senior role changes tend to be reported by industry publications like Dagens Media or Resumé.

Technology (Tech Stack) used by Aftonbladet

Discover the tools Aftonbladet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Aftonbladet Email Formats and Examples

Aftonbladet, like many Swedish companies and those within the Schibsted group, typically uses a standard email format combining first and last names. The most common structure is 'firstname.lastname@aftonbladet.se'.

firstname.lastname@aftonbladet.se

Format

anna.svensson@aftonbladet.se

Example

85%

Success rate

News and media

Schibsted Newsroom2024-06-07

Aftonbladet Becomes Part of New Schibsted Media Entity Under Tinius Trust Ownership

Schibsted ASA announced the completion of the sale of its news media operations, including Aftonbladet, to the Tinius Trust. These operations will now form a new, independent company named Schibsted Media. This strategic move allows Schibsted ASA to focus on its digital marketplaces, while Schibsted Media, under the long-term ownership of the Tinius Trust, will continue to develop quality journalism....more

Schibsted Newsroom2023-12-11

Schibsted Announces Intent to Divest News Media, Aftonbladet to be Owned by Tinius Trust

Schibsted's Board of Directors announced a plan to divest its news media operations, including Aftonbladet, to its largest owner, the Tinius Trust. This move aims to provide the news media divisions with a long-term, stable ownership structure dedicated to journalistic quality and independence....more

WAN-IFRA2024-03-20

Aftonbladet Editor Discusses Pandemic Lessons and the Irreplaceability of Local Journalism Amidst GenAI

Martin Schori, Deputy Editor-in-Chief at Aftonbladet, shared insights at a conference on how the pandemic reshaped their news operations and emphasized that while Generative AI offers tools, it cannot substitute the critical role of local, human-driven journalism in building trust and community....more

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