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AFTCO - The American Fishing Tackle Company's Overview

Total employees61
HeadquartersSanta Ana
Founded1958

AFTCO (The American Fishing Tackle Company) is a family-owned and operated business founded in 1958. For over 65 years, AFTCO has been a leader in the fishing industry, providing anglers with high-quality, performance-driven fishing tackle, tools, and technical apparel. Known for its innovation and durability, AFTCO products are trusted by professional and recreational fishermen worldwide. A core value of the company is conservation, with AFTCO pledging to contribute 10% of company profits to protect fisheries and marine resources for future generations through its 10% Pledge to Protect & Conserve initiative.

Where is AFTCO - The American Fishing Tackle Company's Headquarters?

HQ Function

Serves as the central hub for design, development, marketing, sales, customer service, and administrative operations for AFTCO's fishing tackle and apparel lines.

Notable Features:

A modern facility housing product development labs, creative studios, warehousing, and distribution operations, designed to foster innovation and efficient workflow.

Work Culture:

A family-oriented and collaborative atmosphere driven by a shared passion for fishing and conservation. The culture emphasizes quality, innovation, sustainability, and customer satisfaction. Employees often share a deep connection to the outdoors and fishing.

HQ Significance:

The headquarters is the heart of AFTCO's operations, where product innovation meets brand strategy. It's central to their ability to serve anglers globally and uphold their significant commitment to conservation efforts.

Values Reflected in HQ: The HQ embodies AFTCO's commitment to quality craftsmanship, innovation in fishing gear, and its foundational value of conservation. Operational practices and facility design likely support sustainable efforts and community engagement.

Location:

AFTCO's products are sold internationally through a wide network of authorized dealers, distributors, and online retailers. While its primary operations are based in the USA, its tackle and apparel are used by anglers around the world, reflecting its global reach in the fishing community. The company supports international fishing conservation projects as part of its 10% pledge.

Street Address:

2301 W. Lincoln Ave

City:

Santa Ana

State/Province:

CA

Country:

USA

AFTCO - The American Fishing Tackle Company's Global Presence

Buying Intent Signals for AFTCO - The American Fishing Tackle Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFTCO - The American Fishing Tackle Company

As of April 2025, AFTCO - The American Fishing Tackle Company' leadership includes:

Bill Shedd - Chairman
Casey Shedd - President
Cody Shedd - VP of Operations
Christie Shedd - Family Leadership / Brand & Community
Matt Florentino - Marketing Director

Investors of AFTCO - The American Fishing Tackle Company

AFTCO - The American Fishing Tackle Company has been backed by several prominent investors over the years, including:

AFTCO is a privately held, family-owned and operated company. Its primary 'investors' are the Shedd family, who have guided the company for three generations.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a private, family-owned company, AFTCO does not frequently publicize executive team changes. No major public executive hires or exits have been reported in the last 12 months. Leadership remains stable with the Shedd family at the helm.

Technology (Tech Stack) used by AFTCO - The American Fishing Tackle Company

Discover the tools AFTCO - The American Fishing Tackle Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFTCO - The American Fishing Tackle Company Email Formats and Examples

AFTCO - The American Fishing Tackle Company likely uses a consistent email format for its employees. Based on publicly available information and common company practices, the most probable format is [firstname]@[domain].

[firstname]@aftco.com

Format

casey@aftco.com

Example

85%

Success rate

News and media

wired2fish.comMarch 7, 2024

AFTCO Pro Jacob Wheeler Wins Major League Fishing Bass Pro Tour Stage Two at Santee Cooper

AFTCO pro angler Jacob Wheeler secured a victory at the Major League Fishing Bass Pro Tour Stage Two event held at Santee Cooper Lakes, showcasing his skill and the performance of AFTCO gear....more

fishingtackleretailer.comFebruary 15, 2024

AFTCO and Yamaha Rightwaters Extend Pescadero Program

AFTCO and Yamaha Rightwaters announced the extension of their Pescadero Program, a conservation initiative focused on recycling used fishing nets and promoting sustainable fishing practices in Mexico....more

bassmaster.comApril 25, 2023

AFTCO Renewed As Official Apparel Of Major League Fishing’s Heavy Hitters

AFTCO's partnership with Major League Fishing (MLF) was renewed, with AFTCO continuing as the Official Apparel of the MLF Heavy Hitters event, highlighting their strong presence in competitive fishing....more

aftco.comOngoing

AFTCO's 10% Pledge to Protect & Conserve

AFTCO and the Shedd family consistently contribute over 10% of company profits to fisheries conservation, habitat restoration, and angler advocacy groups, demonstrating a long-standing commitment to sustainable sportfishing....more

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