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AfriSam's Overview

Total employees1363
HeadquartersRoodepoort
Founded

Afrisam is a prominent black-controlled construction materials group in Southern Africa, supplying cement, aggregates, and readymix concrete. With a legacy rooted in companies established as early as 1934, Afrisam is committed to quality, innovation, and sustainability in the construction industry. They serve a wide range of customers, from small builders to large-scale infrastructure projects, contributing significantly to regional development. The company emphasizes its 'People, Planet, Performance' philosophy, striving for excellence while caring for its employees, communities, and the environment.

Where is AfriSam's Headquarters?

AfriSam officeAfriSam officeAfriSam officeAfriSam office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic decision-making, corporate governance, financial management, marketing, human resources, and overall operational oversight for Afrisam's activities across Southern Africa.

Notable Features:

Afrisam House is a modern corporate office facility, likely designed to support efficient operations and reflect the company's professional image as a leading materials supplier.

Work Culture:

The work culture at Afrisam's headquarters likely emphasizes collaboration, professionalism, safety, innovation in construction solutions, and a strong commitment to the company's core values of People, Planet, and Performance.

HQ Significance:

The headquarters is the nerve center for Afrisam's extensive operations, crucial for coordinating the supply of essential construction materials that underpin infrastructure development and economic activity in the region. It also represents the company's brand and commitment to the South African market.

Values Reflected in HQ: The headquarters environment likely aims to reflect Afrisam's core values, including operational excellence (Performance), employee well-being (People), and potentially incorporating sustainable design or operational practices (Planet).

Location:

Afrisam has a strong regional presence primarily concentrated in Southern Africa. Its core operations are in South Africa, with additional significant activities and facilities in Lesotho, Botswana, and Eswatini. Across these countries, Afrisam supports functions such as cement manufacturing, clinker production, aggregate quarrying, readymix concrete production, product distribution, sales and marketing, technical support, and customer service. While not 'global' in the sense of intercontinental operations, Afrisam is a major player in the Southern African construction materials sector.

Street Address:

Afrisam House, Gazelle Avenue, Constantia Kloof X20

City:

Roodepoort

State/Province:

Gauteng

Country:

South Africa

AfriSam's Global Presence

Bellville, Western Cape, South Africa

Address: Afrisam Centre, Cnr Tienie Meyer Bypass & Capeng Road, Bellville, Cape Town, 7530

To oversee and support Afrisam's construction material supply chain and customer base in the Western Cape, a key economic hub in South Africa.

Mount Edgecombe, KwaZulu-Natal, South Africa

Address: Suite 1, Ground Floor, Building 1, Beacon Rock, 21 Lighthouse Road, Umhlanga Rocks, 4320

To manage and grow Afrisam's market presence in KwaZulu-Natal, catering to the construction needs of a dynamic and developing region, including major port and industrial activities.

Gaborone, Botswana

Address: Plot 22120, Kgomokasitwa Road, Gaborone West Industrial, Gaborone, Botswana

To supply quality construction materials to the Botswanan market, contributing to infrastructure development and economic growth in the country, and serving as a key operational base outside South Africa.

Maseru, Lesotho

Address: Thetsane Industrial Area, Maseru, Lesotho

To provide essential construction materials and support to the Kingdom of Lesotho, contributing to its national development goals and strengthening Afrisam's Southern African footprint.

Buying Intent Signals for AfriSam

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AfriSam

As of April 2025, AfriSam' leadership includes:

Rob Wessels - Chief Executive Officer
Sankaran Murali - Group Chief Financial Officer
Avi Bhoora - Group Human Resources Executive
Hannes Meyer - Executive: Cementitious
Kevin Odendaal - Executive: Readymix
Amit Dawneechand - Executive: Aggregates
Augusta Mienie - Group Company Secretary and Legal Executive

Investors of AfriSam

AfriSam has been backed by several prominent investors over the years, including:

Public Investment Corporation (PIC)
Phembani Group

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Afrisam has experienced key leadership transitions recently, notably the appointment of a new CEO and a new Group CFO in early 2023. These changes are pivotal in shaping the company's current strategic direction.

Departures

Richard Tomes, Richard Tomes stepped down as CEO of Afrisam, paving the way for new leadership.

New Appointments:

Rob Wessels, Rob Wessels was appointed CEO of Afrisam, initially in an acting capacity, following Richard Tomes' departure.
Sankaran Murali, Sankaran Murali joined Afrisam as the new Group Chief Financial Officer, bringing extensive financial leadership experience to the team.

Technology (Tech Stack) used by AfriSam

Discover the tools AfriSam uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AfriSam Email Formats and Examples

Afrisam typically utilizes a standardized email format for its employees, most commonly 'first.last@afrisam.com'. This structure is widely adopted for professional correspondence both internally and externally.

first.last@afrisam.com

Format

maxine.nel@afrisam.com

Example

90%

Success rate

News and media

Engineering News20 February 2024

Afrisam commits to reducing carbon footprint with new eco-friendly cement

Afrisam has launched EcoCrete, a new range of eco-friendly cement designed to significantly reduce the carbon footprint associated with construction projects. This initiative aligns with the company's sustainability goals and response to growing demand for greener building materials in Southern Africa....more

Business Day - BusinessLive7 September 2023

Afrisam CEO says construction sector recovery is under way

Afrisam CEO Rob Wessels commented on the signs of recovery in the South African construction sector, citing increased demand for building materials. He highlighted a positive outlook despite ongoing economic challenges, emphasizing infrastructure projects as key drivers for the industry's rebound....more

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