African + Eastern
African + Eastern's Overview
African + Eastern (A&E) is one of the largest importers, distributors, and retailers of beverage alcohol brands in the Middle East and Arabian Gulf. With a significant presence, particularly in the United Arab Emirates (UAE) and Oman, A&E offers an extensive portfolio of wines, spirits, and beers from around the world. They operate a network of retail stores, cater to the hospitality industry (hotels, restaurants, bars), and provide services to airlines and duty-free operators. The company is known for its wide selection, knowledgeable staff, and commitment to responsible retailing.
Where is African + Eastern's Headquarters?
HQ Function
The headquarters in Dubai serves as the central operational hub for African + Eastern, overseeing strategic planning, procurement, marketing, finance, human resources, and logistics for its extensive retail and distribution network across the UAE and potentially other Gulf regions.
Notable Features:
Likely features modern office facilities designed for a large corporate entity, potentially with adjacent or nearby warehousing and distribution centers given the nature of their business. Emphasis on efficient logistics and supply chain management infrastructure.
Work Culture:
The work culture is expected to be dynamic, fast-paced, and customer-centric, reflecting the demands of the retail and hospitality sectors. There would be a strong emphasis on product knowledge, sales performance, compliance with local regulations, and operational excellence.
HQ Significance:
The Dubai headquarters is strategically significant due to its central location in the UAE, a major hub for tourism and commerce in the Middle East. It allows A&E to efficiently manage its operations and serve a diverse customer base, including expatriates, tourists, and hospitality businesses.
Values Reflected in HQ: The headquarters likely reflects values such as operational efficiency, market leadership, customer focus, a commitment to a broad and quality portfolio, and adherence to the regulatory environment of the UAE.
Location:
African + Eastern's primary operational footprint is concentrated within the Middle East, specifically the United Arab Emirates and Oman. Their global presence is manifested through their extensive sourcing network, importing a diverse portfolio of beverage brands from leading wineries, distilleries, and breweries across the globe – including Europe, the Americas, Australia, and South Africa. They play a crucial role in connecting international beverage producers with consumers and businesses in the Gulf region.
Street Address:
African + Eastern Head Office, Green Community, Dubai Investments Park 1
City:
Dubai
State/Province:
Dubai
Country:
United Arab Emirates
African + Eastern's Global Presence
Abu Dhabi, Abu Dhabi, United Arab Emirates
Address: Various retail locations, e.g., African + Eastern store, Reem Island, Abu Dhabi
To cater to the demand for alcoholic and non-alcoholic beverages in Abu Dhabi, supporting both direct consumer sales and supplying the local hospitality industry, while adhering to emirate-specific regulations.
Ras Al Khaimah, Ras Al Khaimah, United Arab Emirates
Address: Al Hamra Cellar, Al Hamra Village, Ras Al Khaimah
To serve as a major retail hub for beverages in Ras Al Khaimah and surrounding Northern Emirates, attracting customers with a wide product range and often more relaxed purchasing regulations compared to other emirates.
Muscat, Oman
Address: Various retail locations and distribution facilities, e.g., African + Eastern Qurum, Muscat
To manage and expand A&E's beverage retail and distribution business within Oman, adapting to local market demands and regulatory frameworks.
Buying Intent Signals for African + Eastern
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of African + Eastern
As of April 2025, African + Eastern' leadership includes:
Investors of African + Eastern
African + Eastern has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major high-profile executive hires or exits specifically for African + Eastern have been publicly announced in mainstream news over the past 12 months. Leadership within the MMI and African + Eastern structure appears relatively stable.
Technology (Tech Stack) used by African + Eastern
Discover the tools African + Eastern uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
African + Eastern Email Formats and Examples
Common email formats for companies like African + Eastern typically involve combinations of the employee's first name and last name. Based on general corporate practices and the domain africaneastern.com:
[first].[last]@africaneastern.com or [first_initial][last]@africaneastern.com
Format
john.doe@africaneastern.com
Example
70%
Success rate
News and media
Gulf News • June 2, 2023
African + Eastern’s Al Hamra Cellar wins global award
Al Hamra Cellar, the flagship store of African + Eastern in Ras Al Khaimah, has been recognized with the 'Best Retail Store - Single Outlet' award at the prestigious Drinks International Retail Awards 2023. This accolade highlights its excellence in customer service, product range, and overall retail experience....more
Hotel & Catering News Middle East • February 16, 2023
African + Eastern celebrates 60 years in the UAE
African + Eastern (A&E) marked its 60th anniversary of operations in the UAE. The company, established in 1962, has grown to become a leading beverage distributor and retailer in the region, reflecting its long-standing commitment to the market....more
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