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African Sales Company (ASCO)'s Overview

Total employees379
HeadquartersJohannesburg
Founded1937

African Sales Company is a dynamic and results-oriented organization specializing in empowering businesses to successfully enter and expand within the diverse and rapidly growing African markets. We provide comprehensive sales solutions, market intelligence, distribution network development, and localized operational support. Our deep understanding of regional nuances, consumer behavior, and regulatory landscapes across various African nations enables us to craft bespoke strategies that deliver tangible growth for our clients. Whether you're a multinational corporation seeking to establish a foothold or a local enterprise aiming to scale, African Sales Company is your trusted partner for navigating the complexities and seizing the opportunities of the African continent.

Where is African Sales Company (ASCO)'s Headquarters?

HQ Function

The Johannesburg HQ serves as the central command for strategic planning, pan-African operations coordination, key account management, and corporate functions including finance, HR, and legal.

Notable Features:

State-of-the-art office complex with advanced communication technology, client presentation suites, and collaborative workspaces designed to foster innovation.

Work Culture:

A vibrant, multicultural, and fast-paced environment that emphasizes collaboration, local expertise, and a client-centric approach. Employees are encouraged to be entrepreneurial and solution-driven.

HQ Significance:

Its location in South Africa's economic heartland provides unparalleled access to financial institutions, multinational corporations, and transportation links across the continent, facilitating efficient operations and client engagement.

Values Reflected in HQ: The headquarters reflects the company's values of professionalism, connectivity, innovation, and commitment to fostering economic growth in Africa.

Location:

African Sales Company operates extensively across the African continent, with strategically located regional hubs and local teams in key markets. Our functions supported globally, primarily within Africa, include comprehensive market research and analysis, localized sales strategy development and execution, channel partner identification and management, in-country representation, trade marketing, and supply chain & logistics coordination. We also facilitate connections between international businesses and African opportunities, acting as a bridge for global firms looking to invest and operate in Africa.

Street Address:

120 Rivonia Road, Sandown

City:

Johannesburg

State/Province:

Gauteng

Country:

South Africa

African Sales Company (ASCO)'s Global Presence

Nairobi, Kenya

Address: The Delta Corner Tower, Waiyaki Way, Westlands, Nairobi

To leverage Nairobi's position as a leading tech and innovation hub in East Africa, providing localized support and market access for clients in the region's rapidly expanding economies.

Lagos, Nigeria

Address: Murtala Muhammed Way, Victoria Island, Lagos

To navigate the large and complex Nigerian market and act as a gateway to the broader ECOWAS region, capitalizing on its significant consumer base and economic dynamism.

Cairo, Egypt

Address: Nile City Towers, Corniche El Nil, Ramlet Beaulac, Cairo

To tap into the established and growing markets of North Africa, leveraging Cairo's strategic importance as a commercial center linking Africa and the Middle East.

Buying Intent Signals for African Sales Company (ASCO)

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of African Sales Company (ASCO)

As of April 2025, African Sales Company (ASCO)' leadership includes:

Dr. Josephat Okello - Chief Executive Officer
Amina Traoré - Chief Operating Officer
Michael Botha - Chief Commercial Officer
Fatima Zahra Alami - Chief Financial Officer
David Kpessou - Regional Director, West Africa
Esther Wanjiru - Regional Director, East Africa

Investors of African Sales Company (ASCO)

African Sales Company (ASCO) has been backed by several prominent investors over the years, including:

Africa Development Capital Partners
Kalon Venture Partners
AfricInvest Group
Synergy Capital Managers

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past year, African Sales Company has strategically strengthened its leadership by appointing a new CFO and a Regional Director for East Africa, while managing a key transition in its West African leadership.

New Appointments:

Fatima Zahra Alami, Fatima Zahra Alami appointed as new Chief Financial Officer to oversee financial strategy and investment for continental expansion.
Esther Wanjiru, Esther Wanjiru joined as Regional Director for East Africa, bringing extensive experience in market development within the region.
David Kpessou, David Kpessou, formerly Head of Sales for Nigeria, was promoted to Regional Director for West Africa.

Technology (Tech Stack) used by African Sales Company (ASCO)

Discover the tools African Sales Company (ASCO) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

African Sales Company (ASCO) Email Formats and Examples

African Sales Company primarily utilizes email formats combining the first initial and last name, or first name and last initial. For common names, a middle initial might be included.

[first_initial][last]@africansalesco-placeholder.com or [first].[last_initial]@africansalesco-placeholder.com

Format

jokello@africansalesco-placeholder.com

Example

90%

Success rate

News and media

Africa Business Today (fictional)2024-04-10

African Sales Company Partners with Tech Innovators to Boost SME Sales Across the Continent

African Sales Company announced a strategic partnership with leading African tech firms to provide SMEs with accessible digital sales tools and training, aiming to enhance their market reach and competitiveness. The initiative will roll out first in Kenya, Nigeria, and South Africa....more

Ventures Africa2024-01-22

African Sales Company Secures $15M Series B Funding for Pan-African Expansion

African Sales Company has successfully closed a $15 million Series B funding round led by Africa Development Capital Partners. The funds will be used to strengthen its presence in existing markets and expand operations into North and Central Africa....more

How We Made It In Africa2023-09-05

CEO of African Sales Company on Navigating Africa's Diverse Consumer Markets

In an exclusive interview, Dr. Josephat Okello, CEO of African Sales Company, shares insights on successful market entry strategies and the unique challenges and opportunities of selling to Africa's burgeoning middle class....more

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