APO Group (African Press Organization) is a premier media relations consultancy and press release distribution service specializing in Africa and the Middle East. Founded in 2007 by Nicolas Pompigne-Mognard, the company provides a comprehensive suite of communication services, including press release dissemination to a vast network of journalists and media outlets, media monitoring, public relations strategy, government relations, and content creation. APO Group is dedicated to helping organizations amplify their voice, build brand reputation, and effectively engage with audiences across these dynamic regions. They are recognized for their unparalleled reach in Africa, distributing content to all 54 countries, and their deep understanding of diverse media landscapes.
The Lausanne headquarters serves as the central command for global operations, strategic direction, financial oversight, technology development, and coordination of APO Group's extensive media relations and distribution network across Africa, the Middle East, and beyond.
Situated within the prestigious EPFL Innovation Park, a leading European center for technology and innovation, fostering a dynamic and forward-thinking environment. This location provides access to cutting-edge resources and a vibrant tech community.
The work culture at APO Group's headquarters is characterized by its multicultural and collaborative environment. It's fast-paced, client-centric, and driven by innovation, with a strong emphasis on delivering high-quality services and understanding the complex media ecosystems of Africa and the Middle East.
The Swiss headquarters underscores APO Group's commitment to international standards of quality, neutrality, and reliability. Its location in the EPFL Innovation Park aligns with the company's focus on leveraging technology for media solutions and provides access to a rich talent pool.
APO Group boasts a significant global presence, primarily focused on providing unparalleled media relations and press release distribution services across all 54 African countries and the Middle East. Headquartered in Switzerland, with established offices in Dubai (UAE), Dakar (Senegal), and a representative office in Hong Kong, their reach extends globally. APO Group supports international clients in disseminating multilingual press releases, conducting media monitoring, managing regulatory announcements, creating compelling content, and offering strategic communications counsel to effectively reach diverse audiences worldwide, with a core expertise in the African and Middle Eastern regions.
EPFL Innovation Park, Bâtiment C
Lausanne
Vaud
Switzerland
Address: Office 104, Level 1, Gate Village Building 3, Dubai International Financial Centre (DIFC), P.O. Box 507111, Dubai, UAE
To expand APO Group's service delivery and footprint in the Middle East, offering localized support and expertise for organizations targeting or operating within this key market.
Address: Almadies, Lot N°12, Extension Zone 10, Dakar, Senegal
To deliver tailored communication solutions by leveraging local market knowledge, media contacts, and understanding of the regional nuances across West Africa.
Address: 17/F, One Hysan Avenue, Causeway Bay, Hong Kong
To bridge opportunities and extend APO Group's services to clients in Asia-Pacific, supporting their communication strategies targeted at Africa and the Middle East.
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As of April 2025, APO Group' leadership includes:
APO Group has been backed by several prominent investors over the years, including:
APO Group maintains a relatively stable core leadership team focused on its specialized services. No major public announcements regarding C-level executive hires or departures have been identified in the last 12 months. Key operational and regional leadership appointments may occur but are not always widely publicized at an 'executive team' level for private companies.
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APO Group's email addresses primarily use the 'apo-opa.com' domain. Common formats for employee emails appear to be based on their names. While several patterns might exist, evidence from public contacts suggests direct name formats.
[first_name]@apo-opa.com or [first_initial][last_name]@apo-opa.com or [first_name].[last_name]@apo-opa.com
Format
For example, a publicly listed contact is `marie@apo-opa.com`. Other potential formats include `jdoe@apo-opa.com` or `john.doe@apo-opa.com`.
Example
80%
Success rate
ITNewsAfrica.com • May 28, 2024
APO Group has been named the Exclusive Official Newswire for GITEX AFRICA 2024, the continent's largest all-inclusive tech event. This partnership will leverage APO Group's extensive network to distribute news and updates from the event across Africa and internationally....more
Bizcommunity.com • February 7, 2024
APO Group announced the renewal of its long-standing partnership with Getty Images. This collaboration ensures APO Group's clients continue to benefit from Getty Images' vast library of premium visual content, enhancing their storytelling capabilities across Africa and the Middle East....more
African Business • October 19, 2023
APO Group partnered with Africa.com to promote Harvard Business School's 'Innovation in Africa' online course, taught by Professor Tarun Khanna. The collaboration aims to broaden access to this educational resource for entrepreneurs and business leaders across the African continent....more
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