highperformr logo

AFGRI's Overview

Total employees1002
HeadquartersPretoria
Founded

AFGRI Group is a leading South African agricultural services and food processing company with a core focus on grain management, financial services, mechanisation, animal feeds, and protein value chains. With a history spanning over 100 years, AFGRI is dedicated to supporting food security across Africa by providing integrated solutions to farmers, food producers, and consumers. The company leverages its extensive infrastructure, deep industry expertise, and strong partnerships to drive growth and sustainability in the agricultural sector.

Where is AFGRI's Headquarters?

HQ Function

Serves as the central hub for strategic leadership, corporate governance, financial management, and coordination of AFGRI Group's diverse agricultural services across its operational regions.

Notable Features:

Modern office park environment designed to foster collaboration and innovation. It likely includes advanced communication facilities to manage its widespread operations.

Work Culture:

A professional and dynamic environment focused on innovation, integrity, and customer service within the agricultural sector. Emphasis is placed on teamwork, sustainability, and contributing to food security.

HQ Significance:

The headquarters is the nerve center for one of Africa's leading diversified agri-services and food processing companies, playing a pivotal role in South Africa's agricultural economy and the broader African food supply chain.

Values Reflected in HQ: The headquarters' operations and design likely reflect AFGRI's core values such as integrity, accountability, people-centricity, customer passion, and innovation in agriculture.

Location:

AFGRI Group primarily operates across the African continent, with a strong presence in South Africa and expanding operations in countries including Zambia, Zimbabwe, Botswana, Uganda, Ghana, and the Democratic Republic of Congo. Beyond Africa, AFGRI has a notable presence in Australia through its AFGRI Equipment division. Globally supported functions include grain management and storage, agricultural financial services, mechanisation and equipment supply (John Deere dealerships), animal feed production, poultry and protein operations, and agricultural retail. This international footprint facilitates market access, technology transfer, and investment in key agricultural value chains.

Street Address:

AFGRI Park, 22 Pony Street, Tijger Vallei

City:

Pretoria

State/Province:

Gauteng

Country:

South Africa

AFGRI's Global Presence

Bethlehem, Free State, South Africa

Address: Cnr Commissioner and Commercial Road, Bethlehem, 9700, South Africa

To directly support and engage with the farming community in the Free State, ensuring efficient service delivery and access to AFGRI's comprehensive agricultural solutions tailored to local needs.

Perth, Western Australia, Australia

Address: AFGRI Equipment, 105 Welshpool Rd, Welshpool WA 6106, Australia

To provide Australian farmers with advanced agricultural machinery, precision agriculture solutions, and comprehensive after-sales support, leveraging AFGRI's expertise in mechanisation and its strategic partnership with John Deere.

Ndola, Copperbelt Province, Zambia

Address: Plot 9027, Accra Road, Heavy Industrial Area, Ndola, Zambia

To contribute to the development of Zambia's agricultural sector by providing essential services, inputs, and market access for local farmers and agri-businesses.

Buying Intent Signals for AFGRI

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFGRI

As of April 2025, AFGRI' leadership includes:

Norman Celliers - Chief Executive Officer, AFGRI Group
Johan Steyn - Chief Financial Officer, AFGRI Group
Jacob de Villiers - Chief Commercial Officer, AFGRI Group
Ross Simmonds - Group Executive: Human Resources
Marion Shikwinya - Group Company Secretary
Tinus Prinsloo - Chief Executive Officer, AFGRI Agri Services

Investors of AFGRI

AFGRI has been backed by several prominent investors over the years, including:

Helios Fairfax Partners Corporation
Public Investment Corporation (PIC) of South Africa
Management Consortium

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

AFGRI Group strengthened its corporate governance with the appointment of a new Group Company Secretary in late 2023. There have been no other major publicly announced C-suite executive hires or exits at the Group level in the past 12 months.

New Appointments:

Marion Shikwinya, Marion Shikwinya appointed as new Group Company Secretary, bringing extensive experience in legal and corporate governance to AFGRI Group.

Technology (Tech Stack) used by AFGRI

Discover the tools AFGRI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFGRI Email Formats and Examples

AFGRI Group typically uses a standardized corporate email format for its employees, generally combining the employee's first initial and last name, or first name and last name separated by a dot, followed by the company domain '@afgri.co.za'.

[first_initial][last]@afgri.co.za or [first].[last]@afgri.co.za

Format

jsmith@afgri.co.za or jane.smith@afgri.co.za

Example

80%

Success rate

News and media

afgri.co.zaDecember 1, 2023

Marion Shikwinya Joins AFGRI Group Holdings as Group Company Secretary

AFGRI Group Holdings announced the appointment of Marion Shikwinya as its new Group Company Secretary, effective from December 1, 2023. This move is aimed at strengthening the company's corporate governance....more

Engineering NewsNovember 10, 2023

AFGRI sells Lemang Agricultural Services to Subtropico for R175m

AFGRI International, a subsidiary of AFGRI Group Holdings, divested its fresh produce solutions business, Lemang Agricultural Services, to Subtropico for R175-million. This sale aligns with AFGRI's strategy to focus on its core agricultural service operations....more

BizcommunityJune 20, 2023

Afgri and Nedbank renew partnership to empower SA farmers

Afgri and Nedbank Commercial Banking renewed their long-standing partnership to provide innovative financing solutions and support to South Africa's agricultural sector. The collaboration aims to help farmers navigate economic challenges and enhance food security....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including AFGRI, are just a search away.