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AFG's Overview

Total employees557
HeadquartersWest Perth
Founded1994

Australian Finance Group Ltd (AFG) is Australia’s largest mortgage broking group. Established in 1994 and headquartered in Perth, Western Australia, AFG partners with a national network of mortgage brokers to provide home loan and financial solutions to Australians. The company offers a diverse range of products from numerous lenders, complemented by advanced technology platforms and robust support services designed to empower its broker network and assist clients in achieving their financial aspirations. AFG is listed on the Australian Securities Exchange (ASX: AFG).

Where is AFG's Headquarters?

HQ Function

The headquarters serves as the central command for AFG's national operations, including strategic decision-making, development of proprietary technology, broker support services, financial management, and corporate governance.

Notable Features:

The headquarters likely features modern office facilities equipped with technology to support a dynamic workforce, fostering collaboration and innovation in financial services. Specific architectural details are proprietary.

Work Culture:

AFG's headquarters cultivates a professional, innovative, and supportive work environment. The culture emphasizes collaboration, continuous improvement, and a strong commitment to serving its broker network and their clients.

HQ Significance:

The West Perth headquarters is significant as it anchors AFG's operations in a key Australian financial hub, underscoring its position as a leading national mortgage aggregator and financial services provider.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect AFG's core values such as integrity, innovation, partnership, and a relentless focus on broker and customer success.

Location:

Australian Finance Group (AFG) primarily focuses its operations within Australia, where it stands as the nation's largest mortgage broking group. Its core business, broker network, and client base are predominantly Australian. However, its technology platforms and financial product offerings may involve collaborations or services with an international dimension, such as partnerships with internationally-owned lending institutions or providing specialized solutions for Australian expatriates and foreign investors, subject to regulatory frameworks.

Street Address:

Level 4, 100 Havelock Street

City:

West Perth

State/Province:

WA

Country:

Australia

AFG's Global Presence

Sydney, NSW/Australia

Address: Level 11, 1 Margaret Street, Sydney NSW 2000

To enhance AFG's footprint in NSW, offer localized expertise and support to its broker network, and effectively engage with the significant mortgage and finance opportunities in the Sydney metropolitan area and broader state.

Melbourne, VIC/Australia

Address: Level 10, 459 Collins Street, Melbourne VIC 3000

To address the strong demand for mortgage broking services in Victoria, cultivate relationships with local lenders and brokers, and spearhead growth initiatives in the southern Australian states.

Brisbane, QLD/Australia

Address: Level 5, 300 Ann Street, Brisbane QLD 4000

To improve AFG's service delivery to its Queensland broker partners, grow its market share in the state, and meet the distinct financial requirements of the Queensland market.

Buying Intent Signals for AFG

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFG

As of April 2025, AFG' leadership includes:

David Bailey - Chief Executive Officer
Luca Cuda - Chief Financial Officer
Chris Slater - Chief Operating Officer
Them Lam - Chief Technology & Transformation Officer

Investors of AFG

AFG has been backed by several prominent investors over the years, including:

Bennelong Australian Equity Partners Pty Ltd
FIL Investment Management (Australia) Limited
The Vanguard Group, Inc.
BlackRock Institutional Trust Company, N.A.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past 12 months, Australian Finance Group experienced a key leadership transition in its finance division. Mindy Holt resigned from her role as Chief Financial Officer in September 2023. Luca Cuda, who served as Interim CFO, was subsequently appointed as the permanent Chief Financial Officer in February 2024.

Departures

Mindy Holt, Mindy Holt resigned as Chief Financial Officer.

New Appointments:

Luca Cuda, Luca Cuda appointed as Chief Financial Officer, previously serving as Interim CFO from September 2023.

Technology (Tech Stack) used by AFG

Discover the tools AFG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFG Email Formats and Examples

Australian Finance Group typically uses standardized corporate email formats for its employees. These formats generally combine employee names with the company's domain, afgonline.com.au, ensuring professional and consistent communication.

A common email format used by Australian Finance Group is [first].[last]@afgonline.com.au.

Format

jane.smith@afgonline.com.au

Example

80%

Success rate

News and media

AFG NewsMay 21, 2024

Australian Finance Group News: AFG calls for thoughtful change in response to Treasury consultation paper

AFG has submitted its response to the Treasury's consultation paper on 'Reforming the Anti-Money Laundering and Counter-Terrorism Financing Act 2006'. The company advocates for changes that are practical for mortgage brokers to implement and minimize disruption to their business operations and client services....more

AFG News / ASX AnnouncementFebruary 28, 2024

Australian Finance Group News: AFG reports 1H24 Results and declares fully franked interim dividend of 5.2 cents per share

Australian Finance Group announced its half-year results for FY24, highlighting a solid performance with an 8% increase in residential settlements to $23.7 billion. The company also declared a fully franked interim dividend of 5.2 cents per share for its shareholders....more

The AdviserMay 7, 2024

The Adviser: Fixed rate demand grows: AFG

According to Australian Finance Group's (AFG) latest mortgage index data for April 2024, there has been a noticeable increase in the proportion of fixed-rate mortgages being lodged by brokers. This trend suggests a shift in borrower preferences potentially influenced by current economic conditions and interest rate outlooks....more

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