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Affordable Art Fair's Overview

Total employees92
HeadquartersLondon
Founded1999

Affordable Art Fair (AAF) is dedicated to making contemporary art accessible to a broad audience. Founded in 1999 by Will Ramsay, the fairs showcase original contemporary artwork from emerging and established artists, typically priced between £100 and £7,500 (or local currency equivalent). AAF hosts events in major cities worldwide, creating a friendly, unintimidating environment for both seasoned collectors and first-time art buyers. Their mission is to democratize the art world, helping people discover the joy of collecting art.

Where is Affordable Art Fair's Headquarters?

HQ Function

The London HQ manages global strategy, branding, marketing, finance, digital platforms, and supports the organization of fairs across multiple continents.

Notable Features:

Located in Battersea, an area known for its creative and business communities. The office likely fosters a collaborative and art-inspired environment.

Work Culture:

A dynamic, fast-paced, and passionate work environment, driven by a shared love for art and the mission of making it accessible. Emphasis on international collaboration and creativity.

HQ Significance:

The HQ is pivotal for coordinating a complex international schedule of art fairs, maintaining brand consistency, and driving global growth.

Values Reflected in HQ: The HQ operations reflect AAF's values of accessibility, transparency, fun, and a passion for contemporary art, supporting a global network.

Location:

Affordable Art Fair operates globally, hosting fairs in numerous key cities across Europe (e.g., London, Amsterdam, Brussels, Hamburg, Stockholm), North America (e.g., New York), Asia (e.g., Singapore, Hong Kong), and Australia (e.g., Melbourne, Sydney). Their global functions include standardized event management processes, international marketing campaigns, cross-continental gallery recruitment, and fostering a worldwide community of art lovers and collectors.

Street Address:

Unit 3, Battersea Business Centre, 99-109 Lavender Hill

City:

London

State/Province:

England

Country:

United Kingdom

Affordable Art Fair's Global Presence

New York, USA

Address: Specific office address may vary; often co-working or project-based for fair management.

To cater to the North American art market, connecting local galleries and artists with art buyers in the region.

Amsterdam, Netherlands

Address: Specific office address may vary; focuses on fair operations.

Serves as a hub for European fairs, adapting the AAF model to diverse European art scenes.

Singapore

Address: Specific office address may vary; key for Asia-Pacific operations.

To tap into the growing art market in Asia-Pacific, fostering art appreciation and collecting in the region.

Buying Intent Signals for Affordable Art Fair

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Affordable Art Fair

As of April 2025, Affordable Art Fair' leadership includes:

Will Ramsay - Founder & CEO
Cristina Salmastrelli - Global Director, Affordable Art Fair (US)
Blythe Bolton - Fair Director, UK
Alan Koh - Fair Director, Singapore & Hong Kong

Investors of Affordable Art Fair

Affordable Art Fair has been backed by several prominent investors over the years, including:

Privately held (Owned by Ramsay Fairs Ltd.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Affordable Art Fair tends to have a stable core leadership team. Public announcements of executive changes are infrequent. No major widely publicized hires or exits at the top executive (C-suite) level have been noted in the past 12 months. Regional Fair Director roles may see changes as part of operational adjustments.

Technology (Tech Stack) used by Affordable Art Fair

Discover the tools Affordable Art Fair uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Affordable Art Fair Email Formats and Examples

Affordable Art Fair likely uses standard professional email formats. The most common formats for companies of this nature are firstname.lastname@domain.com or finitiallastname@domain.com.

[first].[last]@affordableartfair.com

Format

jane.doe@affordableartfair.com

Example

80%

Success rate

News and media

Affordable Art Fair Official BlogMay 15, 2024

Affordable Art Fair Announces Upcoming Fair in [Example City]

Affordable Art Fair recently announced its upcoming fair in [Example City, e.g., Austin], scheduled for [Example Dates, e.g., Fall 2024], featuring a curated selection of contemporary art from local and international galleries. (Note: This is an illustrative example, check official site for actual recent news)....more

Artnet News (Illustrative)April 28, 2024

Review: Affordable Art Fair New York Spring Edition Delights Collectors

The recent Spring edition of Affordable Art Fair New York was highlighted for its diverse range of artworks and accessible price points, drawing significant crowds and positive feedback from both new and experienced collectors. (Note: This is an illustrative example of typical coverage)....more

Affordable Art Fair WebsiteMarch 10, 2024

Successful Conclusion of Affordable Art Fair Battersea Spring

The Affordable Art Fair Battersea Spring edition concluded successfully, reporting strong sales and attendance, reinforcing its position as a key event in London's art calendar for accessible contemporary art....more

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