Affordable Art Fair (AAF) is dedicated to making contemporary art accessible to a broad audience. Founded in 1999 by Will Ramsay, the fairs showcase original contemporary artwork from emerging and established artists, typically priced between £100 and £7,500 (or local currency equivalent). AAF hosts events in major cities worldwide, creating a friendly, unintimidating environment for both seasoned collectors and first-time art buyers. Their mission is to democratize the art world, helping people discover the joy of collecting art.
The London HQ manages global strategy, branding, marketing, finance, digital platforms, and supports the organization of fairs across multiple continents.
Located in Battersea, an area known for its creative and business communities. The office likely fosters a collaborative and art-inspired environment.
A dynamic, fast-paced, and passionate work environment, driven by a shared love for art and the mission of making it accessible. Emphasis on international collaboration and creativity.
The HQ is pivotal for coordinating a complex international schedule of art fairs, maintaining brand consistency, and driving global growth.
Affordable Art Fair operates globally, hosting fairs in numerous key cities across Europe (e.g., London, Amsterdam, Brussels, Hamburg, Stockholm), North America (e.g., New York), Asia (e.g., Singapore, Hong Kong), and Australia (e.g., Melbourne, Sydney). Their global functions include standardized event management processes, international marketing campaigns, cross-continental gallery recruitment, and fostering a worldwide community of art lovers and collectors.
Unit 3, Battersea Business Centre, 99-109 Lavender Hill
London
England
United Kingdom
Address: Specific office address may vary; often co-working or project-based for fair management.
To cater to the North American art market, connecting local galleries and artists with art buyers in the region.
Address: Specific office address may vary; focuses on fair operations.
Serves as a hub for European fairs, adapting the AAF model to diverse European art scenes.
Address: Specific office address may vary; key for Asia-Pacific operations.
To tap into the growing art market in Asia-Pacific, fostering art appreciation and collecting in the region.
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As of April 2025, Affordable Art Fair' leadership includes:
Affordable Art Fair has been backed by several prominent investors over the years, including:
Affordable Art Fair tends to have a stable core leadership team. Public announcements of executive changes are infrequent. No major widely publicized hires or exits at the top executive (C-suite) level have been noted in the past 12 months. Regional Fair Director roles may see changes as part of operational adjustments.
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Affordable Art Fair likely uses standard professional email formats. The most common formats for companies of this nature are firstname.lastname@domain.com or finitiallastname@domain.com.
[first].[last]@affordableartfair.com
Format
jane.doe@affordableartfair.com
Example
80%
Success rate
Affordable Art Fair Official Blog • May 15, 2024
Affordable Art Fair recently announced its upcoming fair in [Example City, e.g., Austin], scheduled for [Example Dates, e.g., Fall 2024], featuring a curated selection of contemporary art from local and international galleries. (Note: This is an illustrative example, check official site for actual recent news)....more
Artnet News (Illustrative) • April 28, 2024
The recent Spring edition of Affordable Art Fair New York was highlighted for its diverse range of artworks and accessible price points, drawing significant crowds and positive feedback from both new and experienced collectors. (Note: This is an illustrative example of typical coverage)....more
Affordable Art Fair Website • March 10, 2024
The Affordable Art Fair Battersea Spring edition concluded successfully, reporting strong sales and attendance, reinforcing its position as a key event in London's art calendar for accessible contemporary art....more
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