Affinity Petcare
Affinity Petcare's Overview
Affinity Petcare is a leading European company specializing in pet nutrition for dogs and cats, with over 60 years of experience. They are committed to improving the health and well-being of pets through high-quality food, scientific research, and a strong bond with pet owners. Affinity Petcare operates under the Agrolimen Group and manages well-known brands such as Ultima, Advance, Brekkies, and Libra. Their mission focuses on fostering the bond between people, dogs, and cats by providing them with excellent nutrition.
Where is Affinity Petcare's Headquarters?
HQ Function
The headquarters serves as the central command for global strategy, research and development in pet nutrition, brand management, marketing, finance, and administrative operations for Affinity Petcare worldwide.
Notable Features:
The headquarters are located in a modern office building, likely designed with collaborative workspaces to foster innovation. Given the company's focus, it may incorporate elements reflecting a pet-friendly culture.
Work Culture:
Affinity Petcare fosters an international and dynamic work environment. The culture is driven by a passion for pets, a commitment to scientific innovation in animal nutrition, collaboration, and achieving high-quality standards. Employees often share a deep understanding and care for animal well-being.
HQ Significance:
This central office is crucial for steering Affinity Petcare's global mission to enhance pet health and longevity through advanced nutrition. It's the nerve center for product innovation, market expansion strategies, and upholding the company's strong veterinarian and consumer relationships.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect Affinity Petcare's core values: scientific rigor in nutrition, a profound commitment to animal welfare, quality in their products, and continuous innovation to improve the lives of pets.
Location:
Affinity Petcare supports a wide range of functions globally, including cutting-edge research and development in animal nutrition, state-of-the-art manufacturing of pet food, comprehensive marketing and sales operations for its diverse brand portfolio, and efficient distribution networks spanning numerous countries. The company also emphasizes strong support for the veterinary channel and actively promotes global initiatives for pet well-being and responsible pet ownership. Key markets include Spain, France, Italy, the UK, and Brazil, with a growing presence in other international regions.
Street Address:
Plaça Xavier Cugat, 2, Edifici D, Planta 3ª
City:
Sant Cugat del Vallès
State/Province:
Barcelona
Country:
Spain
Affinity Petcare's Global Presence
Aimargues, Gard, France
Address: ZAC Pôle Technologique Agroparc, 30470 Aimargues, France
Manages and expands Affinity Petcare's presence in France, ensuring product availability and brand strength in a significant European pet food market. Also a key production site.
Assago, Milan, Italy
Address: Strada 4, Palazzo A, Scala A, 20057 Assago MI, Italy
Drives Affinity Petcare's growth and brand visibility in the Italian market, managing relationships with distributors, retailers, and veterinary professionals.
Campinas, São Paulo, Brazil
Address: Rodovia D. Pedro I, km 140,5 - s/n - Bairro dos Leais, Campinas - SP, 13098-971, Brazil
Supports Affinity Petcare's strategic expansion in Latin America, adapting products and marketing for the regional preferences and conditions.
Peterborough, Cambridgeshire, United Kingdom
Address: Lynch Wood Park, Peterborough, PE2 6FY, United Kingdom (General business park location)
Strengthens Affinity Petcare's market position in the UK, addressing the specific demands of British pet owners and the veterinary community.
Buying Intent Signals for Affinity Petcare
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Affinity Petcare
As of April 2025, Affinity Petcare' leadership includes:
Investors of Affinity Petcare
Affinity Petcare has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company within the Agrolimen Group, Affinity Petcare does not frequently publicize executive team changes unless they are of major significance. No major high-profile executive hires or departures have been widely announced in the public domain for Affinity Petcare over the last 12 months. Leadership continuity and internal promotions are common.
Technology (Tech Stack) used by Affinity Petcare
Discover the tools Affinity Petcare uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Affinity Petcare Email Formats and Examples
Affinity Petcare commonly uses the email format combining the first initial and last name. While other formats might exist within the organization, this is a frequently observed pattern for corporate communications.
[first_initial][last]@affinity-petcare.com
Format
jdoe@affinity-petcare.com
Example
75%
Success rate
News and media
Affinity Petcare News • July 20, 2023
Affinity Petcare Achieves B Corp Certification for European Operations
Affinity Petcare announced it has obtained B Corp certification for its operations in Spain, France, Italy, and the United Kingdom, underscoring its commitment to high standards of social and environmental performance, transparency, and accountability....more
Affinity Petcare News • November 21, 2023
Affinity Petcare Reduces Water Consumption by 23% in its Factories Over Three Years
Affinity Petcare reported a significant 23% reduction in water consumption across its production facilities between 2020 and 2022. This achievement highlights the company's ongoing commitment to sustainability and responsible resource management in its operations....more
Affinity Foundation / Company News • December 2023
Affinity Foundation Intensifies '#AnimalsAreNotToys' Campaign for Responsible Pet Adoption
The Affinity Foundation, supported by Affinity Petcare, amplified its annual '#AnimalsAreNotToys' campaign, particularly around the holiday season, to raise awareness against pet abandonment and promote responsible pet ownership, emphasizing that pets are a lifelong commitment, not temporary gifts....more
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