Affinity Equity Partners
Affinity Equity Partners's Overview
Affinity Equity Partners is an independently owned financial sponsor focused on control-oriented buyouts and minority investments in Korea, Southeast Asia, Greater China, Australia and New Zealand. Founded in 2002, it is one of the largest independent private equity firms in the Asia-Pacific region, with approximately US$14 billion of funds under management. Affinity Equity Partners has a team of over 80 professionals operating from offices in Hong Kong, Singapore, Seoul, Sydney, and Beijing, enabling deep local market insights and a strong regional network.
Where is Affinity Equity Partners's Headquarters?
HQ Function
Serves as a key operational and investment hub, facilitating deal sourcing, execution, and portfolio management across the Asia-Pacific region.
Notable Features:
Located in One Exchange Square, a prestigious office complex in Hong Kong's central business district, known for its prime location and modern facilities.
Work Culture:
Characterized by a high-performance, analytical, and collaborative environment typical of leading private equity firms, with a strong focus on regional expertise and value creation.
HQ Significance:
Strategic location in a major international financial center, providing access to capital markets, talent, and deal flow throughout Asia.
Values Reflected in HQ: Professionalism, strategic positioning in a global financial hub, commitment to excellence in investment management, and a strong Asia-Pacific focus.
Location:
Affinity Equity Partners supports its investment activities globally with a primary focus on the Asia-Pacific region. Core functions include deal origination and sourcing, investment execution, portfolio company management and value creation, and fund management, all coordinated across its offices in Hong Kong, Seoul, Singapore, Sydney, and Beijing to leverage local market expertise and maintain a strong regional network.
Street Address:
Suites 3201-3203, One Exchange Square, 8 Connaught Place, Central
City:
Hong Kong
State/Province:
Central
Country:
Hong Kong SAR, China
Affinity Equity Partners's Global Presence
Seoul, South Korea
Address: 17F, Tower 8, 7 Jong-ro 5-gil, Jongno-gu, Seoul, 03157, Korea
To leverage deep local market understanding, industry connections, and execute investment strategies tailored to the South Korean economic landscape.
Singapore
Address: 80 Raffles Place, #20-03 UOB Plaza 1, Singapore 048624
To capitalize on growth dynamics in Southeast Asia, manage regional portfolio companies, and act as a central point for ASEAN-focused investment activities.
Sydney, NSW, Australia
Address: Level 23, Governor Phillip Tower, 1 Farrer Place, Sydney, NSW 2000, Australia
To tap into the mature markets of Australia and New Zealand, leveraging local expertise to identify and execute control-oriented investments.
Beijing, China
Address: Unit 01-02&08, 20th Floor, China World Office 2, No.1 Jianguomenwai Avenue, Chaoyang District, Beijing 100004, China
To provide on-the-ground presence and expertise for investments in Mainland China, one of Asia's largest and most dynamic economies.
Buying Intent Signals for Affinity Equity Partners
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Affinity Equity Partners
As of April 2025, Affinity Equity Partners' leadership includes:
Investors of Affinity Equity Partners
Affinity Equity Partners has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Affinity Equity Partners has made key appointments in the last 12-18 months, significantly strengthening its investment teams and leadership in crucial Asian markets, particularly at the Managing Director level.
New Appointments:
Technology (Tech Stack) used by Affinity Equity Partners
Discover the tools Affinity Equity Partners uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Affinity Equity Partners Email Formats and Examples
Affinity Equity Partners likely utilizes common professional email formats for its corporate communications. Based on industry standards and common practices for firms of its nature, the most probable format is [first initial][last name]@[companydomain.com].
flast@affinityequity.com
Format
jtang@affinityequity.com
Example
75%
Success rate
News and media
The Korea Economic Daily • May 23, 2024
Affinity Equity Partners news title: Affinity Equity sells remaining Burger King Japan, S. Korea operator stake
Affinity Equity Partners has fully exited its investment in Burger King's operator in South Korea and Japan by selling its remaining 4.4% stake in an KRW 80 billion ($58.5 million) block deal, marking the conclusion of this investment....more
Reuters • March 20, 2024
Affinity Equity Partners news title: Affinity Equity Partners Reaches $6.5B First Close on Sixth Asia Fund, Targets $7B
Affinity Equity Partners has achieved a first closing of $6.5 billion for its sixth flagship Asia fund, Affinity Asia Pacific Fund VI, with an overall target of $7 billion. This successful fundraising demonstrates continued investor confidence in their Asia-focused private equity strategy....more
DealStreetAsia • November 14, 2023
Affinity Equity Partners news title: Affinity Equity Partners offers to take S.Korea’s LocknLock private
Affinity Equity Partners announced a tender offer to acquire the remaining shares of South Korean household goods maker LocknLock Co. with the intention to take the company private. This move aims to enhance LocknLock's value through focused strategic initiatives under private ownership....more
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