Affinity is an Australian independent media and advertising agency known as 'The Consumer Experience Agency'. They focus on combining data, technology, and creativity to deliver effective marketing solutions and impactful consumer experiences. Affinity prides itself on a data-driven approach to understand consumer behavior, optimize campaigns, and drive measurable results for their clients across various industries.
Serves as the central hub for Affinity's operations, including strategy, creative development, media planning and buying, client services, and administrative functions.
Modern office space designed to foster collaboration and creativity, likely equipped with advanced technology infrastructure to support their data-driven services. Located in a vibrant city fringe suburb known for creative industries.
Affinity promotes a collaborative, innovative, and results-oriented work culture. Employees often describe it as dynamic and supportive, with a strong emphasis on learning, professional growth, and leveraging data insights to achieve client objectives.
The Sydney headquarters is pivotal for Affinity's operations, serving as their primary base for engaging with key Australian clients, developing award-winning campaigns, and attracting top talent in the advertising and marketing industry.
Affinity primarily operates within Australia, with its headquarters in Sydney. While they serve national clients and may engage in campaigns with international reach, their core physical presence and operational focus are concentrated on the Australian market. They are known as one of Australia's leading independent agencies.
Level 1, 100 Chalmers Street
Surry Hills
NSW
Australia
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As of April 2025, AFFINITY Group' leadership includes:
AFFINITY Group has been backed by several prominent investors over the years, including:
Affinity appointed Kim Chappell as General Manager for its Sydney office in early 2023. No other major executive hires or exits have been publicly announced in the immediate past 12 months, suggesting leadership stability.
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Affinity likely uses a standard professional email format. Common formats for companies like Affinity include first initial followed by last name, or first name followed by last name.
[first_initial][last]@affinity.com.au
Format
lbrown@affinity.com.au
Example
85%
Success rate
AdNews • February 1, 2023
Independent agency Affinity has appointed Kim Chappell as general manager in Sydney. Chappell joins Affinity from The Monkeys where she was a client services director. She brings more than 20 years of experience working across a range of iconic brands....more
Mumbrella • May 9, 2023
Independent agency Affinity has been appointed as the agency of record for Pilot Pens in Australia, following a competitive pitch. The agency will be responsible for strategy, creative, media and digital....more
B&T • November 21, 2023
Independent agency Affinity has promoted Stuart Storar to the newly created role of chief strategy officer. Storar has been head of strategy at Affinity for the past four years....more
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