highperformr logo

AFFINITY Group's Overview

Total employees30
HeadquartersSurry Hills
Founded2002

Affinity is an Australian independent media and advertising agency known as 'The Consumer Experience Agency'. They focus on combining data, technology, and creativity to deliver effective marketing solutions and impactful consumer experiences. Affinity prides itself on a data-driven approach to understand consumer behavior, optimize campaigns, and drive measurable results for their clients across various industries.

Where is AFFINITY Group's Headquarters?

HQ Function

Serves as the central hub for Affinity's operations, including strategy, creative development, media planning and buying, client services, and administrative functions.

Notable Features:

Modern office space designed to foster collaboration and creativity, likely equipped with advanced technology infrastructure to support their data-driven services. Located in a vibrant city fringe suburb known for creative industries.

Work Culture:

Affinity promotes a collaborative, innovative, and results-oriented work culture. Employees often describe it as dynamic and supportive, with a strong emphasis on learning, professional growth, and leveraging data insights to achieve client objectives.

HQ Significance:

The Sydney headquarters is pivotal for Affinity's operations, serving as their primary base for engaging with key Australian clients, developing award-winning campaigns, and attracting top talent in the advertising and marketing industry.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflect Affinity's core values of innovation, collaboration, data-centricity, and a commitment to delivering exceptional client experiences.

Location:

Affinity primarily operates within Australia, with its headquarters in Sydney. While they serve national clients and may engage in campaigns with international reach, their core physical presence and operational focus are concentrated on the Australian market. They are known as one of Australia's leading independent agencies.

Street Address:

Level 1, 100 Chalmers Street

City:

Surry Hills

State/Province:

NSW

Country:

Australia

AFFINITY Group's Global Presence

Buying Intent Signals for AFFINITY Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFFINITY Group

As of April 2025, AFFINITY Group' leadership includes:

Luke Brown - CEO
Angela Smith - Chief Brand Officer
Kim Chappell - General Manager - Sydney
Stuart Storar - Chief Strategy Officer

Investors of AFFINITY Group

AFFINITY Group has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Affinity appointed Kim Chappell as General Manager for its Sydney office in early 2023. No other major executive hires or exits have been publicly announced in the immediate past 12 months, suggesting leadership stability.

New Appointments:

Kim Chappell, Kim Chappell appointed as General Manager - Sydney, bringing extensive experience to lead the agency's operations and growth.

Technology (Tech Stack) used by AFFINITY Group

Discover the tools AFFINITY Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFFINITY Group Email Formats and Examples

Affinity likely uses a standard professional email format. Common formats for companies like Affinity include first initial followed by last name, or first name followed by last name.

[first_initial][last]@affinity.com.au

Format

lbrown@affinity.com.au

Example

85%

Success rate

News and media

AdNewsFebruary 1, 2023

Affinity appoints general manager in Sydney

Independent agency Affinity has appointed Kim Chappell as general manager in Sydney. Chappell joins Affinity from The Monkeys where she was a client services director. She brings more than 20 years of experience working across a range of iconic brands....more

MumbrellaMay 9, 2023

Affinity scores a win with Pilot Pens account

Independent agency Affinity has been appointed as the agency of record for Pilot Pens in Australia, following a competitive pitch. The agency will be responsible for strategy, creative, media and digital....more

B&TNovember 21, 2023

Affinity Promotes Stuart Storar To Chief Strategy Officer

Independent agency Affinity has promoted Stuart Storar to the newly created role of chief strategy officer. Storar has been head of strategy at Affinity for the past four years....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including AFFINITY Group, are just a search away.