Affectiva
Affectiva's Overview
Affectiva, co-founded in 2009 by Dr. Rana el Kaliouby and Professor Rosalind Picard from the MIT Media Lab, is a pioneering company in the field of Emotion AI and Human Insight AI. Their technology uses artificial intelligence to understand human emotions and cognitive states from face and voice. Affectiva's software can detect nuanced emotions, complex cognitive states, behaviors, and objects by analyzing facial and vocal expressions. Their mission has been to humanize technology by bringing emotional intelligence to the digital world. Key application areas include automotive (driver monitoring systems), media analytics (understanding audience engagement with content), mental health, and robotics. In May 2021, Affectiva was acquired by Smart Eye AB, a global leader in AI-based eye tracking and driver monitoring systems, to create a powerhouse in Human Insight AI for automotive and beyond. Affectiva's technology and team continue to contribute significantly to Smart Eye's offerings.
Where is Affectiva's Headquarters?
HQ Function
This Boston location serves as a key hub for Human Insight AI development, continuing Affectiva's pioneering work within Smart Eye. Focus on automotive interior sensing and media analytics, leveraging the original Affectiva technology and expertise.
Notable Features:
Located in Boston's Seaport District, known for innovation and technology. Modern office facilities conducive to R&D in AI.
Work Culture:
Combines Affectiva's legacy of agile innovation and deep research with Smart Eye's global, collaborative culture. Emphasis on cutting-edge AI development and real-world impact.
HQ Significance:
Represents the integration of Affectiva's leading Emotion AI capabilities into Smart Eye's broader platform. A vital center for advancing Human Insight AI and home to key talent from the original Affectiva team.
Values Reflected in HQ: Commitment to innovation, ethical AI development, human-centric technology, and research excellence – values central to both Affectiva's origins and Smart Eye's mission.
Location:
Affectiva's technology and research have a global reach, with its AI solutions having been utilized by Fortune 500 companies, research institutions, and developers across various continents. Their SDKs and APIs enabled integration into applications worldwide. Post-acquisition, this global impact is further amplified through Smart Eye's established international network, supporting clients in automotive, aviation, behavioral research, and more, across North America, Europe, and Asia.
Street Address:
268 Summer Street, Suite 300
City:
Boston
State/Province:
MA
Country:
USA
Affectiva's Global Presence
Cairo, Egypt (Historical)
Address: The GrEEK Campus, Downtown Cairo, Egypt (Historical R&D Office)
Supported Affectiva's global product development by contributing core technology components, data annotation, and research. Played a crucial role in building and refining Affectiva's Emotion AI platform.
Buying Intent Signals for Affectiva
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Affectiva
As of April 2025, Affectiva' leadership includes:
Investors of Affectiva
Affectiva has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Key leadership from Affectiva transitioned into roles at Smart Eye post-acquisition. Notably, Affectiva Co-founder Rana el Kaliouby moved from Deputy CEO of Smart Eye to an advisory role in the past year. No other major hires or exits directly related to original Affectiva executive leadership have been publicly announced.
Departures
Technology (Tech Stack) used by Affectiva
Discover the tools Affectiva uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Affectiva Email Formats and Examples
Prior to its acquisition by Smart Eye in 2021, Affectiva likely used common corporate email formats such as [first].[last]@affectiva.com or [first_initial][last]@affectiva.com. Communications from former Affectiva employees who transitioned to Smart Eye now originate from the smarteye.se domain.
Historical: [first].[last]@affectiva.com or [f_initial][last]@affectiva.com. Current (as part of Smart Eye): [first].[last]@smarteye.se
Format
jane.doe@affectiva.com (historical example)
Example
10%
Success rate
News and media
Smart Eye News / PR Newswire • May 26, 2021
Smart Eye Acquires Affectiva for $73.5 Million, Creating a Global AI Powerhouse
Smart Eye, the global leader in Eye Tracking and AI, announced its acquisition of Affectiva, the pioneer of Emotion AI and Human Perception AI. This landmark deal combines two market leaders to create a transatlantic AI juggernaut that will lead the new generation of automotive Interior Sensing and extend into other strategic markets....more
Business Wire • January 8, 2018
Affectiva Introduces Automotive AI to Understand Driver and Passenger States in Next-Generation Vehicles
Affectiva announced Affectiva Automotive AI, the first multi-modal in-cabin AI sensing solution that understands what is happening with people in a vehicle. It uses deep learning, computer vision, and speech science to detect dangerous driver behavior like drowsiness and distraction, and can also identify occupant emotional and cognitive states....more
Smart Eye Interim Report Q1 2023 • March 31, 2023
Rana el Kaliouby Transitions to Advisory Role at Smart Eye
Smart Eye announced that Rana el Kaliouby, co-founder of Affectiva and then Deputy CEO of Smart Eye, transitioned to a new role as an advisor to the CEO and management of Smart Eye, effective March 2023. This change was part of leadership adjustments following the integration of Affectiva....more
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