HQ Function

The Byron Bay headquarters serves as the central hub for Afends' global operations, including design, product development, marketing, e-commerce management, and strategic planning.

Notable Features:

The headquarters likely embodies the brand's ethos with a focus on open, creative spaces, possibly incorporating natural and recycled materials in its design. It may feature a showroom, design studios, and collaborative workspaces.

Work Culture:

The work culture at Afends HQ is described as creative, dynamic, and passionate, reflecting the Byron Bay surf and alternative lifestyle. There's a strong emphasis on sustainability, teamwork, and a shared commitment to the brand's values.

HQ Significance:

The Byron Bay location is deeply significant, as it's the birthplace of the brand and reflects its core identity tied to surf culture, environmental consciousness, and community spirit. It keeps the brand grounded in its origins.

Values Reflected in HQ: The headquarters reflects values of creativity, sustainability, community, and a connection to the local environment and alternative subcultures that inspire the brand.

Location:

Afends operates globally through its primary e-commerce website and an extensive network of retail stockists across Australia, New Zealand, North America, Europe, Japan, and other parts of Asia. Their global functions include international shipping, localized marketing campaigns, wholesale distribution partnerships, and customer support catering to a worldwide audience passionate about sustainable fashion.

Street Address:

72 Centennial Circuit

City:

Byron Bay

State/Province:

New South Wales

Country:

Australia