AFDA (The School for the Creative Economy) is a leading private higher education institution in South Africa, with campuses also in Botswana. It specializes in providing education and training for careers in film, television, performance, business innovation, and creative writing. AFDA offers a range of accredited undergraduate and postgraduate degrees, emphasizing practical, industry-relevant skills alongside academic theory. Known for its hands-on approach, AFDA aims to produce graduates who are entrepreneurial, skilled, and ready to contribute to the global creative economy. It has a strong alumni network with many graduates working successfully in local and international creative industries.
Serves as the main administrative hub, a flagship campus for teaching, learning, and production, and provides centralized support for its network of campuses.
The Johannesburg campus is equipped with industry-standard facilities including film studios, sound stages, post-production suites (editing, sound design, color grading), performance venues, animation and visual effects labs, and lecture rooms, designed to simulate a professional working environment.
The work culture at AFDA, particularly at its campuses, is characterized by creativity, collaboration, innovation, and a high-energy, project-driven environment. It mirrors the dynamic nature of the creative industries it serves, with a strong emphasis on practical application and teamwork among students and faculty.
The Johannesburg campus is significant as one of AFDA's original and largest campuses. It has played a pivotal role in establishing AFDA's reputation for excellence in creative arts education and has produced a large number of successful alumni contributing to the South African and international film and television industries.
AFDA primarily operates in Southern Africa with campuses across South Africa and one in Botswana. Its global presence is primarily felt through its internationally recognized curriculum, exchange programs with institutions worldwide, participation in global film festivals, and a significant number of alumni working in creative industries across the globe. AFDA degrees are benchmarked against international standards, preparing graduates for both local and global career opportunities.
41 Frost Avenue, Auckland Park
Johannesburg
Gauteng
South Africa
Address: 18 Lower Scott Road, Observatory, Cape Town, 7925
To serve as a key educational hub for the creative industries in the Western Cape, leveraging Cape Town's status as a significant production and cultural center in Africa.
Address: 2A Highdale Road, Glen Anil, Durban, 4051
To nurture creative talent and contribute to the development and diversification of KwaZulu-Natal's creative economy.
Address: Old Museum Building, 20 Bird Street, Central, Gqeberha, 6001
To build a skilled creative workforce in the Eastern Cape and promote local storytelling and media production.
Address: Plot 39, Unit 1 Gaborone Commerce Park, Gaborone, Botswana
To expand AFDA's educational model internationally, fostering creative talent and industry development in Botswana and neighboring Southern African countries.
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As of April 2025, AFDA' leadership includes:
AFDA has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive hires or exits at AFDA within the last 12 months is limited. The core leadership team, including the co-founders, appears stable. Major changes at this level are typically communicated via official press releases or updates on their website, none of which have been prominent recently.
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AFDA commonly uses an email format combining the full first name with the first initial of the last name. Variations might exist, but this is the most frequently observed pattern for staff and faculty.
[firstname][lastinitial]@afda.co.za
Format
johnd@afda.co.za
Example
80%
Success rate
Callsheet Africa • May 20, 2024
AFDA marks its 30th anniversary, reflecting on three decades of pioneering creative education in Africa. The institution celebrates its legacy of innovation, industry contribution, and the success of its alumni in shaping the global creative landscape....more
AFDA Website • October 5, 2023
AFDA alumni and current students garnered multiple awards and nominations at the 17th South African Film and Television Awards (SAFTAs), highlighting the institution's consistent contribution of top-tier talent to the industry. Wins included categories like Best Achievement in Directing - Feature Film and Best Student Film....more
AFDA Website • February 27, 2024
AFDA announced a partnership with Showmax, making a selection of its 2023 Graduation Festival films available for streaming on the platform. This collaboration offers wider exposure for student work and showcases emerging talent....more
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