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AFDA's Overview

Total employees382
HeadquartersJohannesburg
Founded1994

AFDA (The School for the Creative Economy) is a leading private higher education institution in South Africa, with campuses also in Botswana. It specializes in providing education and training for careers in film, television, performance, business innovation, and creative writing. AFDA offers a range of accredited undergraduate and postgraduate degrees, emphasizing practical, industry-relevant skills alongside academic theory. Known for its hands-on approach, AFDA aims to produce graduates who are entrepreneurial, skilled, and ready to contribute to the global creative economy. It has a strong alumni network with many graduates working successfully in local and international creative industries.

Where is AFDA's Headquarters?

HQ Function

Serves as the main administrative hub, a flagship campus for teaching, learning, and production, and provides centralized support for its network of campuses.

Notable Features:

The Johannesburg campus is equipped with industry-standard facilities including film studios, sound stages, post-production suites (editing, sound design, color grading), performance venues, animation and visual effects labs, and lecture rooms, designed to simulate a professional working environment.

Work Culture:

The work culture at AFDA, particularly at its campuses, is characterized by creativity, collaboration, innovation, and a high-energy, project-driven environment. It mirrors the dynamic nature of the creative industries it serves, with a strong emphasis on practical application and teamwork among students and faculty.

HQ Significance:

The Johannesburg campus is significant as one of AFDA's original and largest campuses. It has played a pivotal role in establishing AFDA's reputation for excellence in creative arts education and has produced a large number of successful alumni contributing to the South African and international film and television industries.

Values Reflected in HQ: The campus environment and facilities reflect AFDA's core values of outcome-based learning, industry collaboration, innovation, discipline, and the development of entrepreneurial artists.

Location:

AFDA primarily operates in Southern Africa with campuses across South Africa and one in Botswana. Its global presence is primarily felt through its internationally recognized curriculum, exchange programs with institutions worldwide, participation in global film festivals, and a significant number of alumni working in creative industries across the globe. AFDA degrees are benchmarked against international standards, preparing graduates for both local and global career opportunities.

Street Address:

41 Frost Avenue, Auckland Park

City:

Johannesburg

State/Province:

Gauteng

Country:

South Africa

AFDA's Global Presence

Cape Town, Western Cape, South Africa

Address: 18 Lower Scott Road, Observatory, Cape Town, 7925

To serve as a key educational hub for the creative industries in the Western Cape, leveraging Cape Town's status as a significant production and cultural center in Africa.

Durban, KwaZulu-Natal, South Africa

Address: 2A Highdale Road, Glen Anil, Durban, 4051

To nurture creative talent and contribute to the development and diversification of KwaZulu-Natal's creative economy.

Gqeberha, Eastern Cape, South Africa

Address: Old Museum Building, 20 Bird Street, Central, Gqeberha, 6001

To build a skilled creative workforce in the Eastern Cape and promote local storytelling and media production.

Gaborone, Botswana

Address: Plot 39, Unit 1 Gaborone Commerce Park, Gaborone, Botswana

To expand AFDA's educational model internationally, fostering creative talent and industry development in Botswana and neighboring Southern African countries.

Buying Intent Signals for AFDA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFDA

As of April 2025, AFDA' leadership includes:

Garth Holmes - Co-founder & Chairman
Bata Passchier - Co-founder & CEO
Shmerah Passchier - Co-founder & Registrar
Dr. Christopher John چارٹرis - Academic Dean (Group)

Investors of AFDA

AFDA has been backed by several prominent investors over the years, including:

Stadio Holdings (Parent Company since 2017)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information regarding specific executive hires or exits at AFDA within the last 12 months is limited. The core leadership team, including the co-founders, appears stable. Major changes at this level are typically communicated via official press releases or updates on their website, none of which have been prominent recently.

Technology (Tech Stack) used by AFDA

Discover the tools AFDA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFDA Email Formats and Examples

AFDA commonly uses an email format combining the full first name with the first initial of the last name. Variations might exist, but this is the most frequently observed pattern for staff and faculty.

[firstname][lastinitial]@afda.co.za

Format

johnd@afda.co.za

Example

80%

Success rate

News and media

Callsheet AfricaMay 20, 2024

AFDA Celebrates 30 Years of Excellence in Creative Education

AFDA marks its 30th anniversary, reflecting on three decades of pioneering creative education in Africa. The institution celebrates its legacy of innovation, industry contribution, and the success of its alumni in shaping the global creative landscape....more

AFDA WebsiteOctober 5, 2023

AFDA Alumni and Students Shine at the 17th SAFTAs

AFDA alumni and current students garnered multiple awards and nominations at the 17th South African Film and Television Awards (SAFTAs), highlighting the institution's consistent contribution of top-tier talent to the industry. Wins included categories like Best Achievement in Directing - Feature Film and Best Student Film....more

AFDA WebsiteFebruary 27, 2024

AFDA partners with Showmax to stream 2023 Graduation Festival Films

AFDA announced a partnership with Showmax, making a selection of its 2023 Graduation Festival films available for streaming on the platform. This collaboration offers wider exposure for student work and showcases emerging talent....more

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