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AFC Wimbledon's Overview

Total employees235
HeadquartersLondon
Founded1889

AFC Wimbledon is a professional English football club based in Wimbledon, South West London. Famously formed in 2002 by supporters of the former Wimbledon F.C. after the Football Association allowed that club to relocate to Milton Keynes, AFC Wimbledon is a testament to fan power and community spirit. The club is majority-owned by The Dons Trust, ensuring that supporters have a significant say in its operation. After years of playing at Kingsmeadow, the club achieved a historic return to its spiritual home with the opening of a new stadium at Plough Lane in 2020. They currently compete in EFL League Two, the fourth tier of English football.

Where is AFC Wimbledon's Headquarters?

HQ Function

Serves as the club's primary operational hub, including administrative offices, matchday operations, commercial activities, hospitality, and the club shop. It's the central point for all club business and supporter engagement on matchdays.

Notable Features:

A modern, purpose-built stadium with a capacity of circa 9,300. It features the main West Stand with extensive hospitality, office space, and supporter facilities. The stadium's design allows for future expansion.

Work Culture:

Passionate, community-focused, and resilient, reflecting its fan-owned ethos. There's a strong sense of collective ownership and dedication to the club's unique history and values. Staff often share a deep connection with the club and its supporters.

HQ Significance:

The Plough Lane stadium signifies the club's 'return home' to Wimbledon, a monumental achievement driven by fan fundraising and perseverance. It represents the club's identity and its deep roots in the local community.

Values Reflected in HQ: Community ownership, perseverance, local heritage, supporter empowerment, and financial sustainability.

Location:

AFC Wimbledon's operations are primarily based in the United Kingdom. While the club has a global fanbase, attracted by its unique story and English football's international reach, it does not maintain physical offices or direct operations internationally. Global engagement is facilitated through digital platforms, merchandise sales, and international supporter groups.

Street Address:

Plough Lane

City:

London

State/Province:

N/A

Country:

United Kingdom

AFC Wimbledon's Global Presence

New Malden, London, United Kingdom

Address: The KNK Stadium, King George's Fields, Tudor Drive, Morden, SM4 4PN (Training Ground)

Provides dedicated, high-quality training pitches and facilities within the Greater London area, supporting the club's football operations and youth development pipeline.

Buying Intent Signals for AFC Wimbledon

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFC Wimbledon

As of April 2025, AFC Wimbledon' leadership includes:

Michele Slicer - Managing Director
Mick Buckley - Chair, AFCW PLC Board
Johnnie Jackson - First Team Manager
Kris Stewart - Chair, The Dons Trust Board
Graeme Price - Finance Director (Volunteer Role, Dons Trust Board)

Investors of AFC Wimbledon

AFC Wimbledon has been backed by several prominent investors over the years, including:

The Dons Trust (Supporters' Trust, majority shareholder)
Individual fan shareholders (via Plough Lane Bond and other initiatives)
Various private investors in AFCW PLC (minority shareholding)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past year, AFC Wimbledon has seen key leadership transitions, notably with Joe Palmer stepping down as CEO and Michele Slicer being appointed as Managing Director. These changes reflect the club's ongoing efforts to strengthen its operational and commercial leadership.

Departures

Joe Palmer, Joe Palmer departed from his position as CEO after several years with the club.

New Appointments:

Michele Slicer, Michele Slicer was appointed as the new Managing Director, bringing extensive experience to the role.

Technology (Tech Stack) used by AFC Wimbledon

Discover the tools AFC Wimbledon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFC Wimbledon Email Formats and Examples

AFC Wimbledon primarily uses the email format firstname.surname@afcwimbledon.ltd.uk for its staff. Variations might exist for generic departmental addresses.

[first].[last]@afcwimbledon.ltd.uk

Format

john.doe@afcwimbledon.ltd.uk

Example

85%

Success rate

News and media

AFC Wimbledon Official Website2024-05-29

AFC Wimbledon announce retained list for 2024/25 season

AFC Wimbledon has officially announced its retained list following the conclusion of the 2023/24 EFL League Two season. The club has offered new contracts to several players, while others will be departing. Manager Johnnie Jackson commented on the decisions as part of the club's planning for the upcoming campaign....more

South London Press2024-05-22

AFC Wimbledon boss provides update on search for new additions and talks over current squad

AFC Wimbledon manager Johnnie Jackson discussed the club's recruitment plans for the summer transfer window, highlighting the ongoing efforts to strengthen the squad and negotiations with current players regarding their futures at Plough Lane....more

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