AFC Bournemouth
AFC Bournemouth's Overview
AFC Bournemouth is a professional English football club based in Bournemouth, Dorset, that competes in the Premier League, the highest tier of English football. Founded in 1899 as Boscombe F.C., the club adopted its current name in 1971. Affectionately known as 'The Cherries', they play their home fixtures at Vitality Stadium. The club is celebrated for its remarkable ascent through the English football league system, achieving its first promotion to the Premier League in 2015 and establishing itself as a competitive top-flight side.
Where is AFC Bournemouth's Headquarters?
HQ Function
Serves as the club's main operational base, encompassing administrative offices, matchday operations for all home games, player facilities, the club superstore, and ticket office. It's the central hub for team activities and fan engagement.
Notable Features:
Vitality Stadium has a current capacity of 11,379. Key features include the main pitch with undersoil heating, modern changing rooms, multiple spectator stands (Main Stand, Steve Fletcher Stand, East Stand, North Stand), executive boxes, hospitality lounges, media facilities, and the club's megastore.
Work Culture:
The work culture at AFC Bournemouth is characterized by passion, dedication, and a strong sense of community. It's a high-performance environment focused on achieving success both on and off the pitch, fostering teamwork, resilience, and a close connection with its fanbase.
HQ Significance:
Vitality Stadium is the historic home and heart of AFC Bournemouth. It represents the club's identity, its deep roots within the local community, and has been the stage for its most memorable achievements, including its promotions through the leagues to the Premier League.
Values Reflected in HQ: The headquarters reflects values such as ambition (through continuous improvement and striving for top-level performance), community (being a focal point for supporters), and resilience (mirroring the club's journey through adversity and success).
Location:
AFC Bournemouth's participation in the Premier League significantly enhances its global presence. This is supported by worldwide television broadcast rights for its matches, a growing international fanbase engaging through social media and digital platforms, international player scouting networks, and merchandise sales to supporters across the globe. The club may also undertake pre-season international tours or participate in global tournaments, further extending its reach.
Street Address:
Vitality Stadium, Dean Court, Kings Park
City:
Bournemouth
State/Province:
Dorset
Country:
United Kingdom
AFC Bournemouth's Global Presence
Canford Magna, Dorset/United Kingdom
Address: AFC Bournemouth Training Ground, King's Park Drive (adjacent to Vitality Stadium) / Canford Park Arena (Academy & Community Sports Trust), Magna Road, Wimborne, BH21 3AP
To provide a state-of-the-art, focused environment for daily training and player development, supporting the club's elite football operations and its commitment to nurturing talent through its academy system.
Buying Intent Signals for AFC Bournemouth
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Executive Team of AFC Bournemouth
As of April 2025, AFC Bournemouth' leadership includes:
Investors of AFC Bournemouth
AFC Bournemouth has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
AFC Bournemouth has made significant strategic moves in its football operations leadership over the past year, highlighted by the departure of its Technical Director and the high-profile appointment of a new President of Football Operations to steer the club's future sporting strategy.
Departures
New Appointments:
Technology (Tech Stack) used by AFC Bournemouth
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AFC Bournemouth Email Formats and Examples
AFC Bournemouth primarily uses departmental email addresses for public and fan inquiries (e.g., tickets@afcb.co.uk, enquiries@afcb.co.uk). While individual staff email addresses are not widely publicized for general contact, common corporate email patterns like [firstinitial][lastname]@afcb.co.uk or [firstname].[lastname]@afcb.co.uk may exist internally. The official website's contact forms are a recommended channel for communication.
[firstinitial][lastname]@afcb.co.uk (e.g., jsmith@afcb.co.uk) or [firstname].[lastname]@afcb.co.uk (e.g. jane.doe@afcb.co.uk)
Format
enquiries@afcb.co.uk (for general club enquiries)
Example
70%
Success rate
News and media
The Athletic • May 21, 2024
AFC Bournemouth confirm Lloyd Kelly and four other senior players will depart this summer
AFC Bournemouth have announced that defenders Lloyd Kelly and Ryan Fredericks, along with midfielders Emiliano Marcondes, Darren Randolph, and Jamal Lowe, will leave the club upon the expiry of their contracts this summer. Kelly is notably linked with a move to Newcastle United....more
Sky Sports • May 13, 2024
Andoni Iraola: Bournemouth head coach signs new contract until end of 2025/26 season
AFC Bournemouth head coach Andoni Iraola has signed a contract extension, keeping him at the club until at least the end of the 2025/26 season. This follows a successful debut season where he guided the team to their highest Premier League points tally....more
AFC Bournemouth Official Website • December 27, 2023
AFC Bournemouth appoint Tiago Pinto as president of football operations
AFC Bournemouth announced the appointment of Tiago Pinto as the club's new president of football operations. Pinto, formerly of AS Roma, will take up his position in the summer of 2024, following the departure of technical director Richard Hughes....more
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