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AFC Ajax's Overview

Total employees1134
HeadquartersAmsterdam
Founded1900

Amsterdamsche Football Club Ajax, commonly known as AFC Ajax or simply Ajax, is a Dutch professional football club based in Amsterdam. Founded in 1900, Ajax is historically the most successful club in the Netherlands, boasting 36 Eredivisie titles and 20 KNVB Cups. Internationally, Ajax has an illustrious record, including four UEFA Champions League titles. The club is globally acclaimed for its revolutionary 'Total Football' philosophy from the 1970s, its world-class youth academy 'De Toekomst'—which has consistently produced elite football talent—and its commitment to an attractive, attacking style of play. Ajax plays its home matches at the Johan Cruijff ArenA and operates as a publicly traded company (AFC Ajax NV).

Where is AFC Ajax's Headquarters?

HQ Function

The Johan Cruijff ArenA serves as the venue for AFC Ajax's home matches, and the complex houses the club's administrative, commercial, and media operations, alongside extensive fan facilities and hospitality services.

Notable Features:

The Johan Cruijff ArenA, a state-of-the-art stadium with a retractable roof and a capacity of over 55,000. It's complemented by 'De Toekomst', the club's nearby advanced training and youth development complex.

Work Culture:

A high-performance culture centered on sporting excellence, continuous innovation in football strategy and player development, and upholding the 'Ajax philosophy.' There's a strong emphasis on teamwork, nurturing talent, and striving for success at both national and international levels.

HQ Significance:

The Johan Cruijff ArenA is an iconic European football venue and a symbol of Dutch sporting achievement. It is the heart of Ajax's identity and a focal point for its global fanbase and commercial activities.

Values Reflected in HQ: Excellence in sport, innovation, respect for legacy (especially Johan Cruyff's influence), youth development, and providing a world-class experience for fans and partners.

Location:

AFC Ajax maintains a significant global presence through several key functions: an extensive international scouting network for talent acquisition, a strong global brand with a large international fanbase, regular participation in prestigious UEFA club competitions, and international pre-season tours and friendly matches. The club also engages in international partnerships and has a history of affiliations with football academies worldwide to share its youth development expertise and philosophy.

Street Address:

Johan Cruijff Boulevard 1

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

AFC Ajax's Global Presence

Ouder-Amstel, North Holland/Netherlands

Address: Borchlandweg 16-18, 1114 BD Amsterdam-Duivendrecht

Serves as the nerve center for Ajax's football development, talent identification, and coaching innovation. It embodies the club's commitment to nurturing future generations of professional footballers for both Ajax and the wider football world.

Buying Intent Signals for AFC Ajax

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFC Ajax

As of April 2025, AFC Ajax' leadership includes:

Menno Geelen - Interim General Manager / Statutory Director (also Commercial Director)
Susan Lenderink - Financial Director / Statutory Director
Marijn Beuker - Director of Football
Alex Kroes - CEO (Suspended)

Investors of AFC Ajax

AFC Ajax has been backed by several prominent investors over the years, including:

AFC Ajax N.V. is a publicly traded company on Euronext Amsterdam (AJAX.AS)
Vereniging AFC Ajax (AFC Ajax Association - holds a special priority share and majority voting rights)
Various institutional and private shareholders

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

AFC Ajax has experienced substantial executive changes in the last 12 months, featuring key appointments and high-profile departures in its leadership, notably impacting the CEO and Director of Football roles, as the club navigates a period of strategic recalibration.

Departures

Sven Mislintat, Sven Mislintat's tenure as Director of Football ended in September 2023 amidst club restructuring.
Alex Kroes, Alex Kroes was suspended by the Supervisory Board over allegations of insider trading, with the board stating its intention to permanently terminate his contract.

New Appointments:

Marijn Beuker, Marijn Beuker was appointed Director of Football, joining from Queen's Park FC, to oversee the club's football strategy.
Alex Kroes, Alex Kroes officially started as CEO and Chairman of the Board in March 2024, though his tenure was short-lived due to subsequent suspension.

Technology (Tech Stack) used by AFC Ajax

Discover the tools AFC Ajax uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFC Ajax Email Formats and Examples

AFC Ajax primarily utilizes departmental email addresses (e.g., info@ajax.nl, fansupport@ajax.nl) for general inquiries. For direct business or staff communication, employee email addresses likely adhere to a standard corporate structure, though specific individual formats are not publicly disclosed. Common professional patterns include [first_initial][lastname]@ajax.nl or [firstname].[lastname]@ajax.nl.

[firstinitial][lastname]@ajax.nl

Format

mgeelen@ajax.nl

Example

70%

Success rate

News and media

ReutersApril 2, 2024

AFC Ajax suspends CEO Kroes over alleged insider trading

AFC Ajax announced the suspension of its chief executive Alex Kroes with immediate effect, citing intentions to dismiss him over allegations of insider trading. Kroes had only formally begun his role in mid-March....more

Associated PressMay 19, 2024

AFC Ajax Finishes Difficult Season in 5th, Secures Europa League Playoff Spot

AFC Ajax concluded a challenging Eredivisie season by finishing in fifth place after a 2-2 draw with Vitesse. This result secured them a spot in the playoffs for the UEFA Europa League, offering a chance for European competition despite a turbulent domestic campaign....more

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