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AFAS Software's Overview

Total employees716
HeadquartersLeusden
Founded1996

AFAS Software is a Dutch family-owned company that develops innovative software products for both the business and consumer markets. They are best known for their comprehensive ERP, HRM, Payroll, and Financial software solutions designed to automate and optimize business processes for organizations of all sizes. AFAS aims to inspire customers to do business better by providing user-friendly and integrated software, supported by excellent customer service. They focus on long-term relationships and sustainable growth, emphasizing social responsibility and employee well-being.

Where is AFAS Software's Headquarters?

HQ Function

The headquarters serves as the central hub for AFAS Software's operations, including software development, research and innovation, corporate management, sales, marketing, and customer support for the Benelux region. It also houses the impressive AFAS Theater and facilitates customer events and training.

Notable Features:

The AFAS Experience Center, which includes the iconic AFAS Theater (a large, modern venue for events, conferences, and performances), various uniquely themed meeting rooms, extensive green spaces with walking paths, an on-site restaurant with healthy food options, a company gym, and modern, flexible workspaces designed to foster collaboration and well-being. The entire campus is known for its striking, sustainable architecture and biophilic design elements.

Work Culture:

AFAS cultivates a unique and highly-regarded work culture, often described as a 'family'. It emphasizes employee happiness, autonomy, personal growth, and a healthy work-life balance. The HQ environment is informal, fun, and inspiring, with a strong focus on teamwork, transparency from leadership (CEO Bas van der Veldt is known for his vlogs and open communication), and social responsibility. Regular company events and celebrations are common.

HQ Significance:

The Leusden headquarters is profoundly significant as it physically embodies AFAS's core values: 'Do good, be crazy, and keep it real.' It serves not only as an efficient workplace but also as a flagship of their brand, a testament to their success, a center for innovation, a tool for attracting top talent, and a venue to engage with customers, partners, and the wider community through the AFAS Theater and Experience Center.

Values Reflected in HQ: The HQ reflects AFAS's values of innovation (state-of-the-art technology and design), sustainability (energy-efficient building, green spaces), transparency (open-plan areas, glass), customer-centricity (welcoming spaces for clients, AFAS Theater for events), employee well-being (gym, healthy food, inspiring work zones), and a touch of 'craziness' or fun (unique themed rooms, playful elements in design).

Location:

While AFAS Software's primary market focus is the Netherlands, they have a significant and growing presence in the Caribbean through their office in Curaçao. Their software is designed to be adaptable, and they support international customers, particularly Dutch companies with international branches. Their global functions primarily revolve around software sales, implementation consultancy, and customer support tailored to the specific regions they operate in, with a strong emphasis on the Benelux and Caribbean markets.

Street Address:

Philipsstraat 9

City:

Leusden

State/Province:

Utrecht

Country:

Netherlands

AFAS Software's Global Presence

Willemstad, Curaçao

Address: Hoogstraat 18, Willemstad, Curaçao

To expand AFAS's market presence in the Caribbean, offer localized software solutions, and provide direct support to customers in that geographical area.

Buying Intent Signals for AFAS Software

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AFAS Software

As of April 2025, AFAS Software' leadership includes:

Bas van der Veldt - Chief Executive Officer (CEO)
Arnold Mars - Chief Financial Officer (CFO)
Mohamed El Bachiri - Chief Operating Officer (COO)
Herman Zondag - Chief Commercial Officer (CCO)

Investors of AFAS Software

AFAS Software has been backed by several prominent investors over the years, including:

Privately Held (Family-Owned Company)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

AFAS Software strengthened its executive team with the appointment of a new Chief Operating Officer. There have been no major publicly announced executive departures in the past 12 months.

New Appointments:

Mohamed El Bachiri, Mohamed El Bachiri joined AFAS Software as Chief Operating Officer and member of the board, bringing extensive experience to drive operational strategy and efficiency.

Technology (Tech Stack) used by AFAS Software

Discover the tools AFAS Software uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AFAS Software Email Formats and Examples

AFAS Software primarily uses the .nl domain for its email communications (e.g., info@afas.nl). For individual employees, a common format observed for Dutch companies, including AFAS, often involves the first initial followed by the last name, or first name and last name separated by a dot.

[first_initial].[last_name]@afas.nl

Format

b.vanderveldt@afas.nl

Example

85%

Success rate

News and media

Computable.nlFebruary 7, 2024

AFAS Software Achieves Record Revenue of €288 Million in 2023

AFAS Software reported a record turnover of 288 million euros for the year 2023, marking significant growth. The company attributes its success to increased customer acquisition and the strong performance of its cloud-based software solutions....more

afas.comFebruary 6, 2024

AFAS Publishes Annual Figures for 2023: 'Inspiring Better Business'

AFAS Software released its 2023 annual figures, highlighting a successful year with continued growth and a focus on its mission to help organizations do business better. The report emphasized customer satisfaction, product innovation, and the company's societal contributions through the AFAS Foundation....more

afas.nl PersberichtenJune 15, 2023

Mohamed El Bachiri appointed new COO of AFAS Software

AFAS Software announced the appointment of Mohamed El Bachiri as its new Chief Operating Officer and member of the Board of Directors, effective January 1, 2024. This strategic move aims to support the company's continued growth and operational development....more

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