AFAA
AFAA's Overview
The Athletics and Fitness Association of America (AFAA) is a leading organization in the fitness and wellness industry, dedicated to certifying fitness professionals and providing high-quality education. Since its founding in 1983, AFAA has empowered hundreds of thousands of individuals with the knowledge and skills to lead effective and safe fitness programs. AFAA offers a variety of certifications, including Group Fitness Instructor, Personal Fitness Trainer, and specialized credentials. It is known for its evidence-based approach and commitment to advancing the careers of fitness professionals worldwide. AFAA is part of the National Academy of Sports Medicine (NASM), a division of Ascend Learning.
Where is AFAA's Headquarters?
HQ Function
Serves as the administrative and operational hub for AFAA, coordinating certification development, educational programs, member support, and strategic initiatives in conjunction with NASM.
Notable Features:
Modern office facilities within a larger campus, designed to support a collaborative work environment focused on education and innovation in fitness.
Work Culture:
The work culture is professional, collaborative, and mission-driven, centered on promoting health, wellness, and advancing fitness education. There's an emphasis on continuous improvement and supporting the success of fitness professionals.
HQ Significance:
The Gilbert headquarters is central to AFAA's mission delivery, ensuring the quality, development, and global reach of its certification programs. It facilitates synergy and shared resources with NASM, enhancing operational efficiency.
Values Reflected in HQ: The headquarters reflects AFAA's commitment to excellence in education, professionalism, innovation, and its dedication to the fitness and wellness community.
Location:
AFAA supports fitness professionals globally through its internationally recognized certifications and online educational programs. While its primary operations are based in the US, its courses and materials are accessible worldwide, allowing individuals from various countries to become AFAA-certified and pursue continuing education. AFAA also collaborates with international partners to extend its reach.
Street Address:
355 E. Germann Road, Suite 201
City:
Gilbert
State/Province:
Arizona
Country:
USA
AFAA's Global Presence
Buying Intent Signals for AFAA
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Executive Team of AFAA
As of April 2025, AFAA' leadership includes:
Investors of AFAA
AFAA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No specific AFAA-only executive team changes have been publicly announced in the last 12 months. Leadership for AFAA is closely integrated with NASM and its parent company, Ascend Learning. Notably, Ascend Learning appointed a new CEO in early 2024.
New Appointments:
Technology (Tech Stack) used by AFAA
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AFAA Email Formats and Examples
Common email formats for organizations like AFAA often involve combinations of first name, last name, and initials. Given AFAA's integration with NASM, email addresses might also use the @nasm.org domain for some personnel. For direct AFAA inquiries or AFAA-specific roles, an @afaa.com format is plausible.
A common format is [first_initial][last]@afaa.com or [first].[last]@afaa.com. For example, jdoe@afaa.com.
Format
msmith@afaa.com
Example
70%
Success rate
News and media
AFAA Press Release / ClubIndustry.com • February 7, 2023
AFAA Debuts Redesigned Group Fitness Instructor Program
AFAA announced the launch of its significantly redesigned Group Fitness Instructor (GFI) program, featuring updated content, interactive learning modules, and enhanced resources to prepare instructors for the modern fitness landscape....more
NASM Press Release / PR Newswire • October 18, 2023
NASM and AFAA Announce Return of Optima Conference in 2024
The National Academy of Sports Medicine (NASM) and Athletics and Fitness Association of America (AFAA) announced the return of their annual Optima Conference, scheduled for October 10-13, 2024. The event brings together fitness and wellness professionals for education, networking, and innovation....more
Ascend Learning Press Release • January 22, 2024
Ascend Learning Appoints Mehul Patel as Chief Executive Officer
Ascend Learning, the parent company of AFAA and NASM, announced the appointment of Mehul Patel as its new Chief Executive Officer. Patel brings extensive experience in technology-driven education and workforce development....more
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