Aether Apparel, founded in 2009 by Palmer West and Jonah Smith, is a Los Angeles-based company dedicated to crafting technically advanced and design-driven apparel. The brand is recognized for its sophisticated aesthetic that merges urban style with outdoor performance, appealing to individuals who seek high-quality, functional, and versatile clothing. Aether emphasizes meticulous craftsmanship, premium materials, and innovative design to create pieces that perform in diverse environments without compromising on style.
The Los Angeles location serves as the primary hub for Aether Apparel's design, product development, marketing, brand strategy, and core business operations.
While this address is also their flagship LA store, Aether's retail spaces are known for their distinctive, minimalist architecture and innovative design, often custom-built to reflect the brand's ethos. This specific location embodies their brand identity in a key market.
The work culture at Aether Apparel is likely dynamic and creative, driven by a passion for design, innovation, and high-quality outdoor and urban apparel. It fosters collaboration and a commitment to the brand's core values of performance and style.
Being headquartered in Los Angeles places Aether at the nexus of design, fashion, and an active lifestyle, providing constant inspiration and access to a vibrant creative community. This location is key to its brand identity and market positioning.
Aether Apparel primarily operates its physical retail stores within the United States. However, the brand maintains a significant global presence through its robust e-commerce platform, which offers international shipping to numerous countries. They also engage with a global audience through digital marketing and may partner with select international multi-brand retailers to extend their reach in key markets. Their design inspiration and material sourcing often have a global perspective, reflecting a commitment to quality and innovation from around the world.
161 S. La Brea Ave
Los Angeles
CA
USA
Address: 13 Crosby Street, New York, NY 10013, USA
To establish a strong brand presence in a major global fashion and commerce capital, serving customers in the New York metropolitan area and attracting a style-conscious clientele.
Address: 414 E Cooper Ave, Aspen, CO 81611, USA
To connect with an affluent, outdoor-oriented customer base in a key luxury and adventure tourism market, reinforcing the brand's capabilities in extreme conditions.
Address: 489 Hayes St, San Francisco, CA 94102, USA
To serve the Northern California market, engaging with a community that appreciates innovative design, technical performance, and access to diverse outdoor environments.
Address: 610 W Broadway, Jackson, WY 83001, USA
To cater to serious outdoor enthusiasts, local residents, and tourists in a prime destination for adventure sports, highlighting the brand's performance credentials in challenging environments.
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As of April 2025, Aether Apparel' leadership includes:
Aether Apparel has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite executive hires or departures announced at Aether Apparel in the last 12 months. The company's co-founders continue to be the primary leaders steering the brand.
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Aether Apparel likely utilizes standard professional email formats for its corporate communications. The most common patterns typically involve the first name, last name, or initials of the employee.
[first].[last]@aetherapparel.com or [first_initial][last]@aetherapparel.com
Format
palmer.west@aetherapparel.com
Example
75%
Success rate
Aspen Daily News • November 23, 2023
AETHER Apparel marked the 10th anniversary of its Aspen store, a significant milestone for the brand in one of its key mountain retail locations. The celebration highlighted Aether's enduring connection to the Aspen community and its commitment to providing high-performance apparel for outdoor enthusiasts....more
WWD (Women's Wear Daily) • May 9, 2023
Aether Apparel expanded its retail footprint by opening its first store in Texas, located on South Congress Avenue in Austin. The new store introduces Aether's collection of men's and women's technical outerwear and lifestyle pieces to the dynamic Austin market....more
Forbes • December 7, 2022
Aether Apparel unveiled its latest cold-weather collection, engineered for performance in harsh conditions while maintaining the brand's signature sophisticated urban aesthetic. The collection features advanced materials and construction designed for warmth, durability, and style....more
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