Aeroplan
Aeroplan's Overview
Aeroplan is the loyalty rewards program of Air Canada, Canada's largest airline. Originally launched in 1984, it was reacquired by Air Canada in 2019 from Aimia Inc. and subsequently relaunched in November 2020 with significant program enhancements. Aeroplan allows members to earn points on flights with Air Canada, Star Alliance member airlines, and other airline partners, as well as through a wide network of retail, travel, and financial partners, including co-branded credit cards. These points can be redeemed for flights with predictable pricing, no cash surcharges on Air Canada flights, hotel stays, car rentals, merchandise, experiences, and charitable donations. The program is known for its flexibility, family sharing features, and diverse redemption options, aiming to provide greater value and convenience to its members.
Where is Aeroplan's Headquarters?
HQ Function
The headquarters in Saint-Laurent, Montreal, serves as the central hub for Air Canada's global operations, including the strategic management, marketing, product development, partnerships, and technological infrastructure for the Aeroplan loyalty program.
Notable Features:
The Air Canada Centre is a modern corporate campus, strategically located near Montréal-Trudeau International Airport (YUL). It likely features state-of-the-art office facilities, employee amenities, and advanced technology to support a global airline and its loyalty program.
Work Culture:
As part of Air Canada, the work culture is expected to be dynamic, customer-focused, and innovative, especially within the loyalty division which continuously seeks to enhance member engagement and value. There's likely a strong emphasis on collaboration, data-driven decision-making, and adapting to the evolving travel industry.
HQ Significance:
This location is the nerve center for one of Canada's largest and most recognized loyalty programs, critical to Air Canada's customer relationship management, revenue generation, and competitive positioning in the global airline market.
Values Reflected in HQ: The headquarters likely reflects Air Canada's commitment to operational excellence, innovation (particularly in loyalty), customer service, and its role as Canada's flag carrier. Integration and efficiency would be key values for the Aeroplan division within this structure.
Location:
Aeroplan's global presence is intrinsically linked to Air Canada's extensive international network and its membership in the Star Alliance, the world's largest airline alliance. Members can earn and redeem Aeroplan points with over 45 airline partners flying to more than 1,300 destinations worldwide. While core Aeroplan program management is centralized in Canada, its reach is global through these airline partnerships, international hotel and car rental partners, and online retail affiliates. Customer support for Aeroplan members is also available internationally through Air Canada's global contact centers.
Street Address:
7373 Boulevard Côte-Vertu Ouest
City:
Saint-Laurent
State/Province:
Quebec
Country:
Canada
Aeroplan's Global Presence
Toronto, Ontario/Canada
Address: Primarily integrated within Air Canada's corporate offices near Toronto Pearson International Airport (YYZ), e.g., 277 Front St W, Toronto (Air Canada Centre - arena naming rights, not primary office) or specific operational offices near YYZ.
Supporting Aeroplan's extensive member base and partner network in Ontario and Central Canada, and managing relationships with key financial partners headquartered in Toronto.
Vancouver, British Columbia/Canada
Address: Integrated within Air Canada's operational and corporate presence in Vancouver, near Vancouver International Airport (YVR).
Catering to Aeroplan members and partners in Western Canada, and aligning loyalty program initiatives with Air Canada's Pacific operations.
Buying Intent Signals for Aeroplan
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Executive Team of Aeroplan
As of April 2025, Aeroplan' leadership includes:
Investors of Aeroplan
Aeroplan has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive movements impacting Aeroplan are typically at the Air Canada senior leadership level. A notable upcoming change is Lucie Guillemette's retirement. Mark Nasr was promoted to Executive Vice President in early 2023, underscoring the importance of Aeroplan.
Departures
New Appointments:
Technology (Tech Stack) used by Aeroplan
Discover the tools Aeroplan uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Aeroplan Email Formats and Examples
As Aeroplan is part of Air Canada, corporate email addresses use the aircanada.com domain. Common formats include [first].[last]@aircanada.com and [first_initial][last]@aircanada.com. For general Aeroplan inquiries, members typically use contact forms or dedicated customer service lines rather than direct email to executives.
[first].[last]@aircanada.com
Format
jane.doe@aircanada.com
Example
80%
Success rate
News and media
Air Canada Mediaroom • February 16, 2024
Aeroplan news title: Air Canada Reports 2023 Annual Results, Highlighting Aeroplan's Contribution
Air Canada released its 2023 annual financial results, noting strong performance and record operating revenues. The report highlighted the continued strength and growth of the Aeroplan loyalty program, its increasing member base, and its significant contribution to overall revenue and customer engagement....more
Air Canada Mediaroom • November 15, 2023
Aeroplan news title: New Uber and Uber Eats benefits for Aeroplan members are here
Aeroplan announced a new partnership with Uber, allowing members to link their accounts to earn points on rides and Uber Eats orders. Aeroplan premium co-brand cardholders also receive a free Uber Pass subscription, enhancing the value proposition for members....more
Air Canada Mediaroom • September 27, 2023
Aeroplan news title: Aeroplan Launches HotelSavers™, Allowing Members to Redeem Fewer Points for Hotel Stays
Aeroplan introduced HotelSavers™, a new feature offering members the ability to book stays at participating hotels for up to 30% fewer points. This initiative leverages preferred rates with hotel partners like Hilton and IHG, providing more value for point redemptions....more
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