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Adways Inc.'s Overview

Total employees410
HeadquartersShinjuku-ku
Founded

Adways Inc. is a global digital advertising and mobile marketing company headquartered in Tokyo, Japan. Founded in 2001, Adways specializes in providing comprehensive advertising technology solutions, including app marketing, affiliate services (such as JANet and SmartC), and media development. They leverage data-driven strategies and innovative platforms to help businesses optimize their digital advertising campaigns and achieve marketing goals across various online and mobile channels. Adways is committed to connecting advertisers with their target audiences effectively and efficiently, with a strong presence in Asia.

Where is Adways Inc.'s Headquarters?

HQ Function

Serves as the central command for Adways' global operations, including corporate strategy, research and development for new advertising technologies, financial management, and overseeing international subsidiaries.

Notable Features:

Located on a high floor of the prominent Shinjuku Center Building, offering panoramic city views. The office likely features a modern, open-concept design fostering collaboration, equipped with state-of-the-art technology and meeting facilities.

Work Culture:

Adways cultivates a dynamic, innovative, and fast-paced work environment, encouraging employees to be proactive and creative. There's a strong emphasis on teamwork, continuous learning, and adapting to the rapidly evolving digital advertising landscape.

HQ Significance:

The Tokyo headquarters is crucial for Adways' leadership in the Japanese ad tech market and acts as the nerve center for its extensive Asian network and global business development. Its location in Shinjuku places it at the heart of Japan's tech and business scene.

Values Reflected in HQ: The headquarters' prime location and modern setup reflect Adways' values of innovation, global ambition, professionalism, and commitment to being at the forefront of the digital advertising industry.

Location:

Adways supports a wide array of functions globally through its network of offices, primarily concentrated in Asia. These functions include mobile app marketing and promotion, management of proprietary affiliate ad networks (like JANet and SmartC), development of ad tech platforms, performance-based advertising solutions, and market research. Their international offices ensure localized campaign management, sales, and client support, enabling Adways to effectively serve diverse regional markets.

Street Address:

Shinjuku Center Building 48F, 1-25-1 Nishi-Shinjuku

City:

Shinjuku-ku

State/Province:

Tokyo

Country:

Japan

Adways Inc.'s Global Presence

Shanghai, China

Address: Room 1001, 10th Floor, Building B, No. 800, Changde Road, Jing'an District, Shanghai, China

To expand Adways' footprint in one of the world's largest and most dynamic digital markets, offering localized services and support to both Chinese domestic companies and international clients targeting China.

Seoul, South Korea

Address: 11F, Saman Building, 520, Teheran-ro, Gangnam-gu, Seoul, Republic of Korea

To cater to the sophisticated demands of South Korean advertisers and app developers, providing cutting-edge advertising solutions and leveraging deep local market insights and trends.

Taipei, Taiwan

Address: 10F-2, No. 168, Section 4, Nanjing East Road, Songshan District, Taipei City, Taiwan

To provide tailored digital marketing services for the Taiwanese market, known for its high internet and social media usage, and to act as a strategic point in Adways' East Asian network.

Buying Intent Signals for Adways Inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adways Inc.

As of April 2025, Adways Inc.' leadership includes:

Sho Yamada - President & CEO, Representative Director
Takeshi Nomura - Director, Senior Managing Executive Officer
Hisashi Harada - Director, Managing Executive Officer
Kenji Koshimizu - Director, Managing Executive Officer

Investors of Adways Inc.

Adways Inc. has been backed by several prominent investors over the years, including:

The Master Trust Bank of Japan, Ltd. (Trust Account)
Haruhisa Okamura (Founder)
SMBC Nikko Securities Inc.
Custody Bank of Japan, Ltd. (Trust Account)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

In March 2024, Adways announced changes to its Board of Directors. These changes involved the appointment of a new Director and a new Audit & Supervisory Board Member, alongside the departure of two members whose terms had expired. These adjustments reflect routine governance updates.

Departures

Kazushige Esaki, Kazushige Esaki's term as Director concluded, leading to his departure from the board effective March 28, 2024.
Masayoshi Matsubara, Masayoshi Matsubara's term as Audit & Supervisory Board Member concluded, leading to his departure from the board effective March 28, 2024.

New Appointments:

Kunihiro Maruta, Kunihiro Maruta was newly appointed to the Board of Directors, effective March 28, 2024.
Yukihiro Moroe, Yukihiro Moroe was newly appointed as an Audit & Supervisory Board Member, effective March 28, 2024.

Technology (Tech Stack) used by Adways Inc.

Discover the tools Adways Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adways Inc. Email Formats and Examples

Adways primarily uses the domain @adways.net for its corporate email communications. Common formats observed or predicted for Japanese companies like Adways include combinations of last name and first name, or first initial and last name.

[first_initial][last_name]@adways.net or [lastname].[firstname]@adways.net

Format

s.yamada@adways.net

Example

70%

Success rate

News and media

Adways Inc. IRMay 10, 2024

Adways Reports Financial Results for Q1 Fiscal Year Ending December 2024

Adways Inc. announced its consolidated financial results for the first quarter of the fiscal year ending December 31, 2024. The report detailed the company's performance across its key business segments, including internet advertising services and media development, highlighting trends and financial figures for the period....more

Adways Inc. Press ReleaseMarch 15, 2024

Adways's "STROBELIGHTS" Marketing Platform Enhances Support for Apple's SKAdNetwork 4.0

Adways announced that its marketing effectiveness measurement platform, "STROBELIGHTS," has upgraded its support for Apple's SKAdNetwork version 4.0. This enhancement aims to provide more precise and flexible ad measurement capabilities for iOS application promotion campaigns....more

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