Adways Inc. is a global digital advertising and mobile marketing company headquartered in Tokyo, Japan. Founded in 2001, Adways specializes in providing comprehensive advertising technology solutions, including app marketing, affiliate services (such as JANet and SmartC), and media development. They leverage data-driven strategies and innovative platforms to help businesses optimize their digital advertising campaigns and achieve marketing goals across various online and mobile channels. Adways is committed to connecting advertisers with their target audiences effectively and efficiently, with a strong presence in Asia.
Serves as the central command for Adways' global operations, including corporate strategy, research and development for new advertising technologies, financial management, and overseeing international subsidiaries.
Located on a high floor of the prominent Shinjuku Center Building, offering panoramic city views. The office likely features a modern, open-concept design fostering collaboration, equipped with state-of-the-art technology and meeting facilities.
Adways cultivates a dynamic, innovative, and fast-paced work environment, encouraging employees to be proactive and creative. There's a strong emphasis on teamwork, continuous learning, and adapting to the rapidly evolving digital advertising landscape.
The Tokyo headquarters is crucial for Adways' leadership in the Japanese ad tech market and acts as the nerve center for its extensive Asian network and global business development. Its location in Shinjuku places it at the heart of Japan's tech and business scene.
Adways supports a wide array of functions globally through its network of offices, primarily concentrated in Asia. These functions include mobile app marketing and promotion, management of proprietary affiliate ad networks (like JANet and SmartC), development of ad tech platforms, performance-based advertising solutions, and market research. Their international offices ensure localized campaign management, sales, and client support, enabling Adways to effectively serve diverse regional markets.
Shinjuku Center Building 48F, 1-25-1 Nishi-Shinjuku
Shinjuku-ku
Tokyo
Japan
Address: Room 1001, 10th Floor, Building B, No. 800, Changde Road, Jing'an District, Shanghai, China
To expand Adways' footprint in one of the world's largest and most dynamic digital markets, offering localized services and support to both Chinese domestic companies and international clients targeting China.
Address: 11F, Saman Building, 520, Teheran-ro, Gangnam-gu, Seoul, Republic of Korea
To cater to the sophisticated demands of South Korean advertisers and app developers, providing cutting-edge advertising solutions and leveraging deep local market insights and trends.
Address: 10F-2, No. 168, Section 4, Nanjing East Road, Songshan District, Taipei City, Taiwan
To provide tailored digital marketing services for the Taiwanese market, known for its high internet and social media usage, and to act as a strategic point in Adways' East Asian network.
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As of April 2025, Adways Inc.' leadership includes:
Adways Inc. has been backed by several prominent investors over the years, including:
In March 2024, Adways announced changes to its Board of Directors. These changes involved the appointment of a new Director and a new Audit & Supervisory Board Member, alongside the departure of two members whose terms had expired. These adjustments reflect routine governance updates.
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Adways primarily uses the domain @adways.net for its corporate email communications. Common formats observed or predicted for Japanese companies like Adways include combinations of last name and first name, or first initial and last name.
[first_initial][last_name]@adways.net or [lastname].[firstname]@adways.net
Format
s.yamada@adways.net
Example
70%
Success rate
Adways Inc. IR • May 10, 2024
Adways Inc. announced its consolidated financial results for the first quarter of the fiscal year ending December 31, 2024. The report detailed the company's performance across its key business segments, including internet advertising services and media development, highlighting trends and financial figures for the period....more
Adways Inc. Press Release • March 15, 2024
Adways announced that its marketing effectiveness measurement platform, "STROBELIGHTS," has upgraded its support for Apple's SKAdNetwork version 4.0. This enhancement aims to provide more precise and flexible ad measurement capabilities for iOS application promotion campaigns....more
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