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Adway's Overview

Total employees66
HeadquartersGothenburg
Founded2017

Adway AI specializes in transforming talent acquisition through artificial intelligence and automation. Their platform helps companies optimize recruitment marketing, enhance employer branding, and streamline hiring processes by leveraging data-driven insights and programmatic advertising across social media and other channels. Adway aims to connect businesses with qualified candidates more effectively and reduce time-to-hire.

Where is Adway's Headquarters?

Adway officeAdway officeAdway officeAdway office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Adway AI's operations, including product development (R&D), engineering, executive leadership, marketing, sales and core business functions. It supports the company's growth and innovation in AI-powered recruitment solutions.

Notable Features:

Situated on Kungsportsavenyen, Gothenburg's main boulevard, the office likely offers a modern and accessible workspace. Specific architectural details are not publicly highlighted, but it's expected to be a contemporary office environment designed for collaboration and tech innovation.

Work Culture:

Adway AI promotes an innovative, ambitious, and collaborative work culture. As a scale-up in the tech industry, it likely emphasizes agility, continuous learning, teamwork, and a results-oriented approach, while embracing Swedish values of work-life balance and relatively flat organizational structures.

HQ Significance:

Gothenburg is a key Nordic tech hub, providing Adway AI with access to a skilled talent pool, a dynamic startup community, and proximity to major industries. The HQ's location supports its strategic expansion in Europe and development of cutting-edge recruitment technology.

Values Reflected in HQ: The headquarters likely embodies Adway AI's core values such as innovation, customer focus, data-driven decision-making, and a commitment to transforming the recruitment landscape through technology.

Location:

Adway AI has a strong and expanding presence across Northern and Western Europe, with physical offices in Sweden (Gothenburg, Stockholm), Norway (Oslo), Denmark (Copenhagen), the UK (London), and Poland (Gdansk). These locations support regional sales, customer success, marketing, and technology development. While its physical footprint is concentrated in Europe, Adway AI's cloud-based solutions are accessible to companies globally, enabling them to leverage AI for talent acquisition regardless of their location.

Street Address:

Kungsportsavenyen 21

City:

Gothenburg

State/Province:

Västra Götaland

Country:

Sweden

Adway's Global Presence

Stockholm, Sweden

Address: Vasagatan 16, 111 20 Stockholm, Sweden (World Trade Center Stockholm)

To strengthen Adway AI's presence in Eastern Sweden and the broader Nordic market, providing local support and strategic partnerships.

Oslo, Norway

Address: Skippergata 33, 0154 Oslo, Norway

To expand market share in Norway and provide localized support and services to Norwegian clients, leveraging Adway's AI technology for talent acquisition.

Copenhagen, Denmark

Address: Njalsgade 76, 3 sal, 2300 København S, Denmark

To establish and grow Adway AI's presence in Denmark, catering to local businesses and helping them optimize their talent attraction strategies.

London, United Kingdom

Address: Specific street address not publicly detailed, operations are likely managed from a central London hub or co-working space.

To serve as a strategic base for Adway AI's expansion into the UK and potentially other English-speaking markets, addressing complex talent acquisition challenges.

Gdansk, Poland

Address: Al. Grunwaldzka 472 B, Olivia Business Centre, 80-309 Gdańsk, Poland

To enhance Adway AI's product development capabilities and provide operational support for its European activities, benefiting from a cost-effective and skilled environment.

Buying Intent Signals for Adway

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adway

As of April 2025, Adway' leadership includes:

Adrian McDonald - Chief Executive Officer
Richard Skiöld - Co-founder & Chief Product Officer
Siavash Ghorbani - Co-founder & Chief Technology Officer
Susanne Thorén - Chief Revenue Officer
Kristoffer Dorph - Chief Financial Officer
Viktor Stensson - Co-founder & Board Member

Investors of Adway

Adway has been backed by several prominent investors over the years, including:

Spintop Ventures
Brightly Ventures
J12 Ventures

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Adway AI significantly strengthened its executive leadership in early 2023 with the appointment of Adrian McDonald as CEO and Kristoffer Dorph as CFO. Co-founder Viktor Stensson transitioned from the CEO role to Founder & Board Member. These changes set the current leadership structure. No other major high-profile executive movements have been publicly announced in the period from mid-2023 to mid-2024.

Departures

Viktor Stensson, Viktor Stensson transitioned from the CEO position, taking on a new role as Founder & Board Member.

New Appointments:

Adrian McDonald, Adrian McDonald appointed as new Chief Executive Officer.
Kristoffer Dorph, Kristoffer Dorph appointed as new Chief Financial Officer.

Technology (Tech Stack) used by Adway

Discover the tools Adway uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adway Email Formats and Examples

Adway AI commonly uses the firstname.lastname@adway.ai email format. Based on publicly available information and common corporate practices (verified by tools like Hunter.io), this format is the most likely for professional communication with Adway AI employees.

firstname.lastname@adway.ai

Format

jane.doe@adway.ai

Example

90%

Success rate

News and media

SiftedOctober 4, 2022

Adway AI raises €3.5M to automate talent acquisition with AI

Adway AI, a Swedish tech company specializing in AI-driven recruitment marketing, successfully raised €3.5 million (approximately SEK 40 million) in a new funding round. The investment was co-led by Spintop Ventures and Brightly Ventures. These funds are intended to fuel further product development, enhance its AI capabilities, and support international expansion efforts....more

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