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AdvoCare's Overview

Total employees7675
HeadquartersPlano
Founded1993

AdvoCare International is a premier health and wellness company offering a wide range of nutritional supplements, weight management products, energy solutions, and sports performance products. Founded in 1993, AdvoCare utilizes a direct selling model, empowering independent distributors to share its products and business opportunity. The company is committed to providing high-quality, science-backed products to help individuals achieve their health and wellness goals.

Where is AdvoCare's Headquarters?

HQ Function

Serves as the central hub for AdvoCare's corporate operations, including executive leadership, product research and development, marketing strategy, distributor support services, and overall business administration.

Notable Features:

The modern Plano headquarters is designed to support AdvoCare's diverse operational needs. It likely features collaborative workspaces for corporate staff, R&D and quality control labs for its nutritional products, training facilities for its independent distributors, and integrated warehousing and distribution capabilities.

Work Culture:

AdvoCare's headquarters likely fosters a dynamic and energetic work culture focused on health, wellness, and supporting its network of independent distributors. The environment may emphasize collaboration, innovation in product development, and a strong commitment to the company's mission and values.

HQ Significance:

The Plano headquarters is the nerve center of AdvoCare's operations, particularly for the U.S. market. It symbolizes the company's stability and commitment to its distributors and customers, housing key decision-making and support functions essential for its direct selling business model.

Values Reflected in HQ: The headquarters likely reflects AdvoCare's core values such as integrity, commitment to science-backed products, community focus (supporting distributors), and fostering a healthy lifestyle, evident in its design and operational focus.

Location:

AdvoCare primarily focuses its direct selling operations and distributor network within the United States. While its products may be purchased by individuals internationally through its distributors, the company's structured corporate presence and main support systems are centered on the U.S. market.

Street Address:

2801 Summit Ave

City:

Plano

State/Province:

TX

Country:

USA

AdvoCare's Global Presence

Buying Intent Signals for AdvoCare

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AdvoCare

As of April 2025, AdvoCare' leadership includes:

Patrick Wright - Chief Executive Officer
Christina Helwig - Chief Marketing Officer
Becky Huck - Chief Financial Officer
Mark Miller - Chief Sales Officer
Josh Hume - Chief Information Officer

Investors of AdvoCare

AdvoCare has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, AdvoCare has made strategic additions to its executive team, notably appointing a new Chief Marketing Officer. Information on executive departures in private companies like AdvoCare is not always publicly disclosed.

New Appointments:

Christina Helwig, Christina Helwig was appointed as AdvoCare's new Chief Marketing Officer to lead and enhance the company's brand and marketing strategies.

Technology (Tech Stack) used by AdvoCare

Discover the tools AdvoCare uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AdvoCare Email Formats and Examples

AdvoCare likely utilizes common corporate email formats for its employees. Based on industry patterns and publicly available information, the most probable formats include [first].[last]@advocare.com or [first_initial][last]@advocare.com.

[first].[last]@advocare.com, [first_initial][last]@advocare.com

Format

jane.doe@advocare.com

Example

75%

Success rate

News and media

Direct Selling NewsFebruary 6, 2024

AdvoCare Appoints Christina Helwig as Chief Marketing Officer

AdvoCare International announced the appointment of Christina Helwig as its new Chief Marketing Officer. Helwig brings extensive experience in brand strategy and marketing to her new role, where she will lead all marketing initiatives for the health and wellness company....more

AdvoCare NewsDecember 7, 2023

AdvoCare Foundation Donates Over $100K to Nonprofits Nationwide in 2023

The AdvoCare Foundation, the philanthropic arm of AdvoCare, announced it had donated more than $100,000 to various non-profit organizations across the United States during 2023, supporting causes related to children's health and community well-being....more

AdvoCare NewsAugust 1, 2023

AdvoCare® Launches New GO MEs™ Vitamins

AdvoCare International expanded its product line with the launch of GO MEs™, a new range of gummy vitamins. These products are designed to provide convenient nutritional support for various needs, including sleep, collagen production, and daily multivitamin intake for adults and children....more

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