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Advizr 's Overview

Total employees6
HeadquartersNew York
Founded2013

Advizr was a financial technology company that provided a robust, intuitive, and client-centric financial planning software solution. Designed for financial advisors, the platform aimed to streamline the planning process, enhance collaboration between advisors and their clients, and make sophisticated financial advice more accessible. Key features included goals-based planning, account aggregation, cash flow analysis, and interactive client portals. In July 2019, Advizr was acquired by Orion Advisor Solutions, and its technology has been integrated into Orion's suite of services, notably enhancing Orion's financial planning capabilities, such as within Orion Planning.

Where is Advizr 's Headquarters?

HQ Function

Served as the central hub for product development, software engineering, sales, marketing, customer support, and executive leadership for Advizr's financial planning platform.

Notable Features:

Located in the Flatiron District of Manhattan, an area known for its concentration of tech startups, venture capital firms, and creative agencies, providing a dynamic and inspiring environment.

Work Culture:

As a fintech startup, Advizr likely fostered an agile, innovative, and client-focused work culture. This would typically involve a fast-paced environment, encouraging rapid development cycles, open communication, and a collaborative approach to problem-solving and building its financial planning software.

HQ Significance:

The New York City headquarters was strategically important, placing Advizr at the intersection of the financial services industry and a rich tech talent pool. This proximity facilitated partnerships, client acquisition, and access to investment.

Values Reflected in HQ: The choice of a prominent NYC tech district and a modern office environment likely reflected Advizr's core values of innovation, ambition, technological excellence, and a commitment to transforming financial advisory services.

Location:

Advizr's primary market focus was financial advisors within the United States. While its cloud-based software platform was technically accessible from anywhere with an internet connection, its direct operational presence, including sales, dedicated support, and marketing efforts, were predominantly US-centric. Following its acquisition, the technology integrated into Orion Advisor Solutions contributes to a platform serving a broader, though still largely North American-focused, clientele.

Street Address:

30 West 21st Street, Floor 6

City:

New York

State/Province:

NY

Country:

USA

Advizr 's Global Presence

N/A - Primarily NYC Based

Address: Advizr's operations were predominantly centralized at its New York City headquarters.

Operations were concentrated in their main New York headquarters to foster close collaboration for product development, sales, and overall business strategy. Post-acquisition, Advizr's technology and team became part of Orion's larger, multi-office structure.

Buying Intent Signals for Advizr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Advizr

As of April 2025, Advizr ' leadership includes:

Hussain Zaidi - Co-Founder & CEO
Mustapha Baassiri - Co-Founder & Chief Product Officer
Michael F Mastey - Head of Sales (Reported)

Investors of Advizr

Advizr has been backed by several prominent investors over the years, including:

Fenway Summer Ventures
SEI (NASDAQ:SEIC)
IA Capital Group
FinTech Collective

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Advizr was acquired by Orion Advisor Solutions in July 2019 and ceased to operate as an independent company. Consequently, there have been no Advizr-specific executive new hires or exits in the last 12 months. Leadership and team changes related to former Advizr personnel now occur within the broader Orion Advisor Solutions organizational structure.

Technology (Tech Stack) used by Advizr

Discover the tools Advizr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Advizr Email Formats and Examples

Prior to its 2019 acquisition, Advizr, like many technology startups, likely used common corporate email address formats. While their exact internal email structure isn't publicly detailed, typical patterns often involve combinations of an employee's first name, last name, or initials at the advizr.com domain.

[first].[last]@advizr.com

Format

jane.doe@advizr.com

Example

75%

Success rate

News and media

PR NewswireJuly 16, 2019

Orion Acquires Advizr To Deliver Best-in-Class Tech for the Advisor-Client Journey

Orion Advisor Services, LLC (Orion) announced its acquisition of Advizr, Inc., a leading provider of financial planning software. This strategic acquisition aimed to integrate Advizr's modern, goals-based financial planning technology and client portal into Orion's comprehensive advisor platform, enhancing the end-to-end advisor-client experience....more

TechCrunchMay 10, 2017

Advizr nabs $7M Series A to help financial advisors offer better advice

Advizr, a financial planning software company, announced it had raised $7 million in a Series A funding round. The round was led by Fenway Summer Ventures, with participation from existing investors SEI and IA Capital Group. The capital was intended to scale its team, accelerate product development, and expand its market reach among financial advisors....more

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