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ADVISA's Overview

Total employees55
HeadquartersStockholm
Founded1986

Advisa AB is a Swedish financial technology company established in 2011, operating as a digital loan brokerage service. It empowers consumers to compare loan offers from a wide panel of banks and lenders, consolidate existing debts, and improve their personal financial standing. Advisa's platform is free for users, generating revenue through commissions from lenders upon successful loan origination. The company focuses on simplifying the loan application process and enhancing transparency in the Swedish lending market.

Where is ADVISA's Headquarters?

HQ Function

The Stockholm headquarters is Advisa's primary operational base, overseeing its digital platform, customer support, lender partnerships, marketing initiatives, and overall business strategy for the Swedish market.

Notable Features:

Located in a central Stockholm business district, the headquarters likely offers a modern office environment conducive to a tech-focused company. Specific architectural highlights are not a key public feature.

Work Culture:

Advisa is characterized by a dynamic, customer-centric work culture typical of a fintech growth company. There's a strong emphasis on innovation, teamwork, data-informed decision-making, and a mission to enhance customers' financial well-being.

HQ Significance:

The headquarters is crucial as it's the nerve center of Advisa's operations, driving its mission to assist Swedes in improving their personal finances through transparent loan comparison and debt consolidation services.

Values Reflected in HQ: The central Stockholm location reflects accessibility and connection to Sweden's tech and financial ecosystem. The office environment likely supports transparency, efficiency, collaboration, and customer empowerment, aligning with Advisa's core values.

Location:

Advisa primarily focuses its services on the Swedish market. While its digital platform is accessible online, its loan brokerage and financial comparison services are specifically tailored to Swedish consumers and financial institutions. There is currently no indication of significant physical operations or dedicated services outside of Sweden.

Street Address:

Luntmakargatan 10

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

ADVISA's Global Presence

Buying Intent Signals for ADVISA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ADVISA

As of April 2025, ADVISA' leadership includes:

Jonathan Bollman - Chief Executive Officer
Miriam Tafajoul - Chief Commercial Officer
Daniel Rönneholm - Chief Financial Officer
Andreas Ovendal - Chief Technology Officer

Investors of ADVISA

ADVISA has been backed by several prominent investors over the years, including:

Monterro

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Advisa AB experienced a key leadership change with Jonathan Bollman's appointment as CEO in early 2024, succeeding Kristoffer Lindqvist, who transitioned to an advisory role.

Departures

Kristoffer Lindqvist, Kristoffer Lindqvist transitioned from the CEO role to Senior Advisor & Board Member.

New Appointments:

Jonathan Bollman, Jonathan Bollman was appointed as Chief Executive Officer.

Technology (Tech Stack) used by ADVISA

Discover the tools ADVISA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ADVISA Email Formats and Examples

Advisa likely utilizes standard corporate email formats. Common patterns include using the first name and last name separated by a dot. For instance, `[first].[last]@advisa.se`.

[first].[last]@advisa.se

Format

jonathan.bollman@advisa.se

Example

75%

Success rate

News and media

Advisa.se PressFebruary 1, 2023

Advisa Launches 'Låneindikatorn' to Help Consumers Understand Loan Possibilities

Advisa introduced a new tool, 'Låneindikatorn' (The Loan Indicator), to provide consumers with a preliminary assessment of their borrowing capacity and potential interest rates before a formal loan application. This initiative aims to further empower users with financial insights....more

MonterroJune 20, 2022

Monterro invests in Advisa to accelerate growth and product innovation

Monterro, a prominent B2B software investor in the Nordics, acquired a majority stake in Advisa. This partnership is aimed at accelerating Advisa's growth, expanding its product offerings, and enhancing its technological platform for comparing consumer loans....more

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