ADVICS North America, Inc.
ADVICS North America, Inc.'s Overview
ADVICS North America, Inc., a member of the ADVICS Group (part of the AISIN Group), is a premier supplier of advanced brake and stability control systems to automotive manufacturers in North America. Established to serve the region's dynamic automotive industry, ADVICS NA focuses on engineering, manufacturing, and sales of a wide range of products including disc brakes, anti-lock braking systems (ABS), electronic stability control (ESC) systems, and regenerative braking systems. The company is dedicated to enhancing vehicle safety, performance, and environmental responsibility through innovative technology and high-quality manufacturing processes. They emphasize a customer-centric approach, working closely with OEMs to deliver tailored solutions.
Where is ADVICS North America, Inc.'s Headquarters?
HQ Function
Serves as the central hub for sales, engineering, research and development, and corporate administration for ADVICS operations in North America.
Notable Features:
Modern office and engineering facility equipped with advanced testing and validation capabilities to support automotive OEMs, likely including state-of-the-art labs and collaborative workspaces.
Work Culture:
A collaborative and innovative environment focused on cutting-edge automotive safety technology. Emphasizes teamwork, continuous improvement (Kaizen principles), and a strong commitment to quality and safety.
HQ Significance:
Strategically located in the Detroit metropolitan area, placing it in close proximity to major automotive manufacturers and suppliers, facilitating strong partnerships and responsiveness to market needs.
Values Reflected in HQ: The headquarters likely reflects ADVICS's core values of safety, quality, innovation, environmental responsibility, and customer focus through its design and operational practices.
Location:
While ADVICS North America primarily focuses on the North American market (USA, Canada, Mexico), it is an integral part of the global ADVICS Group. The ADVICS Group has a worldwide network of R&D, manufacturing, and sales sites across Japan, Asia (China, Thailand, Indonesia, India), Europe, and the Americas. ADVICS North America collaborates with these global entities for technology sharing, product development, and servicing global automotive platforms, ensuring consistent quality and innovation worldwide.
Street Address:
15000 Centennial Drive
City:
Plymouth
State/Province:
Michigan
Country:
USA
ADVICS North America, Inc.'s Global Presence
Lebanon, Ohio/USA
Address: 1650 Kingsview Drive, Lebanon, OH 45036
Supports the 'just-in-time' supply chain for automotive assembly plants in the Midwest and Southern USA, focusing on high-volume, quality production.
Athens, Georgia/USA
Address: 1000 Unisia Drive, Athens, GA 30601
Strategically located to serve automotive manufacturers in the Southeastern United States, enhancing regional supply capabilities and logistics.
Lagos de Moreno, Jalisco/Mexico
Address: Carretera Lagos-León Km. 7.5, Parque Industrial Colinas de Lagos, C.P. 47515, Lagos de Moreno, Jalisco, México
Supports OEM operations in Mexico and complements North American production, leveraging Mexico's strategic position in the automotive supply chain.
Buying Intent Signals for ADVICS North America, Inc.
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Executive Team of ADVICS North America, Inc.
As of April 2025, ADVICS North America, Inc.' leadership includes:
Investors of ADVICS North America, Inc.
ADVICS North America, Inc. has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Information on executive movements at ADVICS North America is not frequently publicized. Key leadership changes are typically announced by the parent company, AISIN Group or ADVICS Co., Ltd. A notable recent change involved the appointment of a new President in early 2023.
Departures
New Appointments:
Technology (Tech Stack) used by ADVICS North America, Inc.
Discover the tools ADVICS North America, Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ADVICS North America, Inc. Email Formats and Examples
ADVICS North America likely uses standardized email formats common in corporate environments, often based on employee names. The domain used is @advics-na.com.
Common formats include [first_initial][last_name]@advics-na.com or [first_name].[last_name]@advics-na.com.
Format
jdoe@advics-na.com
Example
75%
Success rate
News and media
Cincinnati Enquirer / Cincinnati.com • June 11, 2023
ADVICS Manufacturing Ohio Named a 2023 Top Workplace in Cincinnati
ADVICS Manufacturing Ohio, Inc. has been recognized as a Top Workplace in the Cincinnati region for 2023 by The Enquirer Media. This award is based on employee feedback and signifies a positive work environment and company culture....more
Honda Newsroom • April 28, 2023
ADVICS Manufacturing Ohio Recognized by Honda for Excellence in Value
ADVICS Manufacturing Ohio, Inc. was honored by American Honda Motor Co., Inc. for 'Excellence in Value' during the 39th annual Honda Supplier Conference. This award acknowledges suppliers who provide exceptional value to Honda and its customers....more
AISIN Corporation News Release • December 21, 2022
Fumiko Fukunishi Appointed President of ADVICS North America as Part of AISIN Executive Reshuffle
As part of broader executive changes within the AISIN Group, Fumiko Fukunishi was appointed President of ADVICS North America, Inc., effective January 1, 2023. She succeeded Masayuki Yamashita, who transitioned from the role....more
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