Advertising Standards Authority
Advertising Standards Authority's Overview
The Advertising Standards Authority (ASA) is the UK's independent body responsible for ensuring advertising is legal, decent, honest, and truthful. It administers the UK Advertising Codes, which cover all forms of media including TV, radio, print, online, and direct marketing. The ASA investigates complaints about ads, takes action against misleading, harmful, or offensive advertising, and works to ensure a level playing field for businesses and maintain consumer trust. It is funded by a levy on the advertising industry, operating independently of both government and the industry itself.
Where is Advertising Standards Authority's Headquarters?
HQ Function
Serves as the main operational hub for the ASA, housing its administrative, regulatory, complaints handling, policy-making departments, and engagement functions.
Notable Features:
Located in Castle House, a modern office building in London's tech and creative hub near Old Street. Office space is functional, designed to support an efficient and collaborative work environment for its regulatory duties.
Work Culture:
A professional, diligent, and mission-driven work culture focused on upholding advertising standards with fairness and transparency. Emphasizes collaboration, expert knowledge, and public interest commitment.
HQ Significance:
The London headquarters is pivotal for the ASA's national regulatory operations, complaint adjudications, policy development, and stakeholder engagement with the advertising industry, government, and consumer groups.
Values Reflected in HQ: The choice of a modern, accessible office in a central London location reflects the ASA's commitment to professionalism, efficiency, and engagement with the industries it regulates and the public it serves.
Location:
While the ASA's direct regulatory remit covers advertising within the United Kingdom, it actively participates in international networks of advertising self-regulatory organizations. This includes collaboration with bodies like the European Advertising Standards Alliance (EASA) and the International Council for Ad Self-Regulation (ICAS). Through these networks, the ASA shares best practices, contributes to discussions on cross-border advertising issues, and promotes the principles of effective advertising self-regulation globally. They also engage with international counterparts on emerging advertising trends and regulatory challenges.
Street Address:
Castle House, 37-45 Paul Street
City:
London
State/Province:
England
Country:
United Kingdom
Advertising Standards Authority's Global Presence
Edinburgh, Scotland, UK
Address: Specific public office address not listed; regional representation and liaison.
To engage with Scottish government, businesses, and consumers on advertising standards, provide guidance, resolve complaints, and address Scotland-specific advertising issues.
Cardiff, Wales, UK
Address: Specific public office address not listed; regional representation and liaison.
To engage with Welsh government, businesses, and consumers on advertising standards, provide guidance, resolve complaints, and address Wales-specific advertising issues.
Belfast, Northern Ireland, UK
Address: Specific public office address not listed; regional representation and liaison.
To engage with Northern Ireland Assembly, businesses, and consumers on advertising standards, provide guidance, resolve complaints, and address Northern Ireland-specific advertising issues.
Buying Intent Signals for Advertising Standards Authority
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Executive Team of Advertising Standards Authority
As of April 2025, Advertising Standards Authority' leadership includes:
Investors of Advertising Standards Authority
Advertising Standards Authority has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The primary executive team change in the last 12 months involved the finance directorate. Richard Fox was appointed as the new permanent Director of Finance and Resources in June 2024, taking over from Donna Castle who had served as Interim Director since September 2023.
Departures
New Appointments:
Technology (Tech Stack) used by Advertising Standards Authority
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Advertising Standards Authority Email Formats and Examples
The Advertising Standards Authority (ASA) likely uses standard professional email formats for its staff communications. While specific internal structures can vary, common patterns for UK public bodies and regulatory authorities often involve combinations of an employee's first name, last name, or initials.
Commonly observed formats include [firstname].[lastname]@asa.org.uk or [firstinitial][lastname]@asa.org.uk.
Format
example.person@asa.org.uk or eperson@asa.org.uk
Example
80%
Success rate
News and media
ASA News • June 12, 2024
Advertising Standards Authority rules vapes must not be promoted on public display in shops
The Advertising Standards Authority has ruled that vapes, including non-nicotine e-cigarettes, must not be promoted on public display within shops, strengthening restrictions on in-store advertising for these products to protect underage individuals....more
The Guardian • May 29, 2024
Advertising Standards Authority bans ‘irresponsible’ airline ads over carbon emission claims
The ASA banned advertisements from Lufthansa and Etihad Airways for making misleading environmental claims about their efforts to reduce carbon emissions, deeming the ads irresponsible and lacking sufficient substantiation....more
BBC News • April 17, 2024
Advertising Standards Authority: Boohoo ads banned for 'irresponsibly' sexualising model
The Advertising Standards Authority banned two online advertisements for retailer Boohoo, featuring a model in a T-shirt and thong-style bikini bottoms, after ruling they were offensive, irresponsible, and objectified and sexualised the model....more
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