highperformr logo

Adventure Travel Trade Association's Overview

Total employees196
HeadquartersSumner
Founded

The Adventure Travel Trade Association (ATTA) is a global membership organization dedicated to unifying, networking, professionalizing, and promoting the adventure travel industry. Founded in 1990, ATTA serves a thriving community of over 30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, and gear companies. ATTA's mission is to empower the global travel community to protect natural and cultural capital while creating economic value that benefits both trade and destinations. They achieve this through events, research, education, media, and advocacy, fostering sustainable and responsible adventure tourism practices worldwide.

Where is Adventure Travel Trade Association's Headquarters?

HQ Function

Serves as the primary administrative, operational, and strategic hub for ATTA's global activities, including member services, event planning (like the Adventure Travel World Summit), research initiatives, and industry advocacy.

Notable Features:

While not a public-facing venue, the headquarters likely features collaborative workspaces and communication infrastructure to support its global network and distributed team members effectively.

Work Culture:

Characterized by a passion for adventure travel, sustainability, and community. The culture is likely collaborative, mission-driven, and dynamic, reflecting the industry it serves. Employees are dedicated to advancing responsible tourism.

HQ Significance:

The headquarters acts as the nerve center for a leading global authority in the adventure travel sector, coordinating efforts to professionalize and grow the industry sustainably.

Values Reflected in HQ: The operational setup likely reflects values of efficiency, global connectivity, collaboration, and a commitment to serving its members and the broader adventure travel ecosystem.

Location:

ATTA has a significant global presence, with members in over 100 countries. While its primary headquarters is in the USA, it supports its international community through a distributed team with representatives and directors in key regions like Europe, Latin America, and Asia Pacific. Its functions supported globally include membership services, market research, professional development and education (webinars, courses), organization of international and regional events (e.g., Adventure Travel World Summit, AdventureELEVATE series), media relations, and advocacy for sustainable tourism policies worldwide.

Street Address:

801A Main Street, Ste. 301

City:

Sumner

State/Province:

Washington

Country:

USA

Adventure Travel Trade Association's Global Presence

Europe (Distributed)

Address: N/A - Primarily remote team members

To support and grow the adventure travel community in Europe, organize regional events (e.g., AdventureELEVATE Europe), facilitate partnerships, and represent ATTA's interests in the European market.

Latin America (Distributed)

Address: N/A - Primarily remote team members

To foster the development of sustainable adventure tourism in Latin America, support local operators and destinations, and integrate the region into ATTA's global network and initiatives.

Buying Intent Signals for Adventure Travel Trade Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adventure Travel Trade Association

As of April 2025, Adventure Travel Trade Association' leadership includes:

Shannon Stowell - CEO
Gustavo Timo - Vice President, Product Development & Destination Development
Mira Poling Anselmi - Vice President, Community
Jason Reckers - Vice President, Commercial & Creative
Heather Magnusson - Vice President, Finance & Operations

Investors of Adventure Travel Trade Association

Adventure Travel Trade Association has been backed by several prominent investors over the years, including:

As a trade association, ATTA is primarily funded through membership dues, event registrations, sponsorships, and partnerships rather than by traditional equity investors.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major high-profile executive hires or exits at the C-suite/VP level have been publicly announced by ATTA in the last 12-18 months. The leadership team appears stable. Associations often announce such changes through internal member communications or industry-specific channels if not major public news.

Technology (Tech Stack) used by Adventure Travel Trade Association

Discover the tools Adventure Travel Trade Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adventure Travel Trade Association Email Formats and Examples

The Adventure Travel Trade Association (ATTA) likely utilizes a standard professional email format common for organizations. The most probable formats involve combinations of first name, last name, and initials.

[first_initial][last]@adventuretravel.biz (e.g., jdoe@adventuretravel.biz) OR [first].[last]@adventuretravel.biz (e.g. jane.doe@adventuretravel.biz)

Format

sstowell@adventuretravel.biz

Example

80%

Success rate

News and media

ATTA News / AdventureTravelNewsFebruary 27, 2024

Adventure Travel Trade Association News: Registration Opens for AdventureELEVATE Latin America 2024 in Quito, Ecuador

ATTA announced that registration is open for AdventureELEVATE Latin America 2024, to be held in Quito, Ecuador. The event aims to bring together adventure travel professionals from the region and beyond to discuss industry trends, sustainability, and market growth....more

ATTA News / AdventureTravelNewsOctober 13, 2023

Adventure Travel Trade Association News: ATTA Reveals Winners of the 2023 Adventure in Motion Film Contest

At the Adventure Travel World Summit in Hokkaido, Japan, ATTA announced the winners of its annual Adventure in Motion film contest, celebrating impactful storytelling in adventure travel....more

ATTA News / AdventureTravelNewsSeptember 7, 2023

Adventure Travel Trade Association News: New Research Report from ATTA and Flywire Explores Adventure Traveler Motivations, Behaviors, and Spending Habits

ATTA, in partnership with Flywire, released a new research report detailing current trends in adventure traveler motivations, booking behaviors, and spending patterns, offering valuable insights for industry stakeholders....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Adventure Travel Trade Association, are just a search away.