Adventure Travel Trade Association
Adventure Travel Trade Association's Overview
The Adventure Travel Trade Association (ATTA) is a global membership organization dedicated to unifying, networking, professionalizing, and promoting the adventure travel industry. Founded in 1990, ATTA serves a thriving community of over 30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, and gear companies. ATTA's mission is to empower the global travel community to protect natural and cultural capital while creating economic value that benefits both trade and destinations. They achieve this through events, research, education, media, and advocacy, fostering sustainable and responsible adventure tourism practices worldwide.
Where is Adventure Travel Trade Association's Headquarters?
HQ Function
Serves as the primary administrative, operational, and strategic hub for ATTA's global activities, including member services, event planning (like the Adventure Travel World Summit), research initiatives, and industry advocacy.
Notable Features:
While not a public-facing venue, the headquarters likely features collaborative workspaces and communication infrastructure to support its global network and distributed team members effectively.
Work Culture:
Characterized by a passion for adventure travel, sustainability, and community. The culture is likely collaborative, mission-driven, and dynamic, reflecting the industry it serves. Employees are dedicated to advancing responsible tourism.
HQ Significance:
The headquarters acts as the nerve center for a leading global authority in the adventure travel sector, coordinating efforts to professionalize and grow the industry sustainably.
Values Reflected in HQ: The operational setup likely reflects values of efficiency, global connectivity, collaboration, and a commitment to serving its members and the broader adventure travel ecosystem.
Location:
ATTA has a significant global presence, with members in over 100 countries. While its primary headquarters is in the USA, it supports its international community through a distributed team with representatives and directors in key regions like Europe, Latin America, and Asia Pacific. Its functions supported globally include membership services, market research, professional development and education (webinars, courses), organization of international and regional events (e.g., Adventure Travel World Summit, AdventureELEVATE series), media relations, and advocacy for sustainable tourism policies worldwide.
Street Address:
801A Main Street, Ste. 301
City:
Sumner
State/Province:
Washington
Country:
USA
Adventure Travel Trade Association's Global Presence
Europe (Distributed)
Address: N/A - Primarily remote team members
To support and grow the adventure travel community in Europe, organize regional events (e.g., AdventureELEVATE Europe), facilitate partnerships, and represent ATTA's interests in the European market.
Latin America (Distributed)
Address: N/A - Primarily remote team members
To foster the development of sustainable adventure tourism in Latin America, support local operators and destinations, and integrate the region into ATTA's global network and initiatives.
Buying Intent Signals for Adventure Travel Trade Association
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Executive Team of Adventure Travel Trade Association
As of April 2025, Adventure Travel Trade Association' leadership includes:
Investors of Adventure Travel Trade Association
Adventure Travel Trade Association has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major high-profile executive hires or exits at the C-suite/VP level have been publicly announced by ATTA in the last 12-18 months. The leadership team appears stable. Associations often announce such changes through internal member communications or industry-specific channels if not major public news.
Technology (Tech Stack) used by Adventure Travel Trade Association
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Adventure Travel Trade Association Email Formats and Examples
The Adventure Travel Trade Association (ATTA) likely utilizes a standard professional email format common for organizations. The most probable formats involve combinations of first name, last name, and initials.
[first_initial][last]@adventuretravel.biz (e.g., jdoe@adventuretravel.biz) OR [first].[last]@adventuretravel.biz (e.g. jane.doe@adventuretravel.biz)
Format
sstowell@adventuretravel.biz
Example
80%
Success rate
News and media
ATTA News / AdventureTravelNews • February 27, 2024
Adventure Travel Trade Association News: Registration Opens for AdventureELEVATE Latin America 2024 in Quito, Ecuador
ATTA announced that registration is open for AdventureELEVATE Latin America 2024, to be held in Quito, Ecuador. The event aims to bring together adventure travel professionals from the region and beyond to discuss industry trends, sustainability, and market growth....more
ATTA News / AdventureTravelNews • October 13, 2023
Adventure Travel Trade Association News: ATTA Reveals Winners of the 2023 Adventure in Motion Film Contest
At the Adventure Travel World Summit in Hokkaido, Japan, ATTA announced the winners of its annual Adventure in Motion film contest, celebrating impactful storytelling in adventure travel....more
ATTA News / AdventureTravelNews • September 7, 2023
Adventure Travel Trade Association News: New Research Report from ATTA and Flywire Explores Adventure Traveler Motivations, Behaviors, and Spending Habits
ATTA, in partnership with Flywire, released a new research report detailing current trends in adventure traveler motivations, booking behaviors, and spending patterns, offering valuable insights for industry stakeholders....more
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