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Adventure Alternative's Overview

Total employees16
HeadquartersGovilon, Abergavenny
Founded2001

Adventure Alternative Expeditions and Treks, founded in 1991 by Gavin Bate, is a specialist adventure travel company offering a wide range of mountain expeditions, adventurous treks, and charity challenges across the globe. Key destinations include Kilimanjaro, Everest Base Camp, Aconcagua, Mont Blanc, and remote peaks in Africa, Asia, and South America. The company is distinguished by its profound commitment to responsible and ethical tourism. This includes ensuring fair treatment and wages for local staff (guides, porters), minimizing environmental impact, and actively contributing to local community development through its associated charity, Moving Mountains Trust. Adventure Alternative provides a personalized service for individuals, groups, schools, and charities, focusing on safety, high-quality experiences, and authentic cultural immersion.

Where is Adventure Alternative's Headquarters?

HQ Function

The UK headquarters serves as the central administrative and operational hub for Adventure Alternative Expeditions and Treks. Key functions include global trip planning, sales and marketing, customer service, financial management, and coordination with international operational teams and partners.

Notable Features:

While specific architectural details of the office are not publicly highlighted, its location in Monmouthshire, Wales, surrounded by a scenic, hilly landscape, aligns with the company's ethos of adventure and connection to the outdoors. The focus is primarily on providing a functional and efficient base for global operations.

Work Culture:

The work culture at Adventure Alternative Expeditions and Treks's headquarters is characterized by a shared passion for adventure travel, a strong commitment to ethical practices, and a collaborative approach. The team is dedicated to meticulous planning, ensuring client safety, and delivering impactful and memorable travel experiences.

HQ Significance:

The headquarters is pivotal as the command center for a company orchestrating complex expeditions in some of the world's most challenging environments. It's from this base that Adventure Alternative upholds its high standards for safety, ethical operations, and sustainable tourism practices across its global destinations.

Values Reflected in HQ: The headquarters' operations reflect the company's core values of professionalism, integrity, responsible travel, and a deep respect for both the environment and the local communities in the destinations they serve. Meticulous planning and a client-first approach are central to their work.

Location:

Adventure Alternative Expeditions and Treks maintains a significant global presence by operating expeditions and treks on several continents, including Africa (e.g., Kilimanjaro, Mt Kenya), Asia (e.g., Everest Base Camp, Himalayan peaks), Europe (e.g., Mont Blanc, Elbrus), and South America (e.g., Aconcagua). This is supported by its UK headquarters, dedicated operational offices in key countries like Kenya and Nepal, and a network of trusted local partners and representatives worldwide. This structure enables them to provide comprehensive logistical support, ensure safety standards, and manage trips effectively across diverse and remote environments.

Street Address:

39 Crawshay Bailey Close

City:

Govilon, Abergavenny

State/Province:

Monmouthshire

Country:

United Kingdom

Adventure Alternative's Global Presence

Nanyuki, Kenya

Address: P.O. Box 1000, Nanyuki, Kenya (Operational Base near Mount Kenya)

To deliver high-quality, safe, and ethically managed adventure travel experiences in East Africa, ensuring strong local partnerships and direct oversight of operations in Kenya and Tanzania.

Kathmandu, Nepal

Address: GPO Box 8974, CPC 060, Thamel, Kathmandu, Nepal (Operational Base)

To facilitate world-class mountaineering and trekking adventures in the Nepalese Himalayas, leveraging local expertise, ensuring adherence to safety and ethical standards, and supporting local communities.

Donegal, Ireland

Address: Castle Hill, Donegal, Ireland (Representative Office)

To extend Adventure Alternative's reach and provide localized support for clients in Ireland interested in global expeditions and treks.

Buying Intent Signals for Adventure Alternative

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adventure Alternative

As of April 2025, Adventure Alternative' leadership includes:

Gavin Bate - Managing Director & Founder
Brenda Bate - Office Manager & Trip Coordinator

Investors of Adventure Alternative

Adventure Alternative has been backed by several prominent investors over the years, including:

Adventure Alternative Expeditions and Treks is a privately held company founded by Gavin Bate and does not publicly list external institutional investors.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no publicly announced major executive new hires or exits at Adventure Alternative Expeditions and Treks in the last 12 months. The company's leadership, primarily driven by its founder, appears stable.

Technology (Tech Stack) used by Adventure Alternative

Discover the tools Adventure Alternative uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adventure Alternative Email Formats and Examples

Adventure Alternative Expeditions and Treks typically uses a direct first-name email format for its staff, facilitating personal communication. The main domain for emails is @adventurealternative.com.

[first_name]@adventurealternative.com

Format

gavin@adventurealternative.com

Example

90%

Success rate

News and media

Adventure Alternative BlogFebruary 20, 2024

Adventure Alternative Expeditions and Treks: Moving Mountains Trust Releases 2023 Annual Report

Adventure Alternative highlights the release of the 2023 Annual Report for its associated charity, Moving Mountains Trust, detailing the impact of its development projects in Kenya, Nepal, and Tanzania, reinforcing its commitment to responsible tourism....more

Adventure Alternative BlogJanuary 8, 2024

Adventure Alternative Expeditions and Treks: Founder's Reflections on 2023 and Outlook for 2024

Gavin Bate, Founder and Director of Adventure Alternative, shares insights on the company's achievements and challenges in 2023, and outlines the vision for 2024, emphasizing continued dedication to ethical travel and community support....more

Adventure Alternative BlogNovember 21, 2023

Adventure Alternative Expeditions and Treks Addresses Kilimanjaro Park Fee Increases for 2024/2025

Adventure Alternative provides information to clients and prospective trekkers regarding the Kilimanjaro National Park Authority's decision to increase park fees from July 2024, discussing potential impacts on future expeditions....more

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