Advanced Focus
What Does Advanced Focus Do?
Advanced Focus is a premier market research company specializing in providing high-quality data collection and analytical services. Established in 1996, we offer a comprehensive suite of qualitative and quantitative research solutions, including focus groups, in-depth interviews (IDIs), ethnographies, online surveys, and usability testing. Our mission is to help businesses understand their target audience, uncover actionable insights, and make data-driven decisions. With state-of-the-art facilities in key US markets and a commitment to national and international project capabilities, Advanced Focus is dedicated to delivering excellence and precision in every research endeavor.
Where Is Advanced Focus's Headquarters?
HQ Function
The New York headquarters serves as the central command for all operations, including strategic planning, client management, project oversight, business development, and administration. It also houses flagship market research facilities.
Notable Features:
State-of-the-art focus group suites with client viewing rooms, advanced audio/visual recording capabilities, web streaming services, and comfortable, adaptable spaces for various qualitative research methodologies. The location in Midtown Manhattan offers excellent accessibility.
Work Culture:
Advanced Focus fosters a client-centric, collaborative, and detail-oriented work culture. The environment is dynamic, with a strong emphasis on delivering high-quality insights, maintaining professional integrity, and adapting to evolving research needs.
HQ Significance:
Its New York City headquarters strategically positions Advanced Focus at the epicenter of diverse industries and consumer demographics, facilitating access to a broad spectrum of research participants and corporate clients. It underscores the company's commitment to being a leading national player in market research.
Values Reflected in HQ: The headquarters' professionalism, technological integration, and client-focused amenities reflect Advanced Focus's core values of quality, precision, innovation, and client satisfaction in market research.
Location:
While Advanced Focus's core owned-and-operated facilities are strategically located across major US cities, the company possesses robust capabilities for managing and executing national and international market research projects. They leverage a network of trusted international partners and advanced remote research technologies to recruit diverse respondent pools and conduct multi-market studies globally, ensuring comprehensive insights for clients with international research needs.
Street Address:
370 Lexington Avenue, Suite 2000
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Advanced Focus Operate Around the World?
Chicago, IL/USA
Address: 444 N Michigan Ave, Suite 820, Chicago, IL 60611
Serves as a key research hub in the Midwest, offering access to the Chicago metropolitan area's significant and varied respondent pool for national and regional studies.
Los Angeles, CA/USA
Address: 11601 Wilshire Blvd, Suite 500, Los Angeles, CA 90025
Facilitates research projects requiring access to Southern California's dynamic and trend-setting population, supporting clients with insights from this influential market.
Boston, MA/USA
Address: 101 Arch Street, 8th Floor, Boston, MA 02110
Provides localized research expertise and access to the Boston area's unique demographic and economic landscape, contributing to nationwide research coverage.
Buying Intent Signals for Advanced Focus
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Who's Leading Advanced Focus? Meet the Executive Team
As of April 2025, Advanced Focus' leadership includes:
Who's Investing in Advanced Focus?
Advanced Focus has been backed by several prominent investors over the years, including:
What Leadership Changes Has Advanced Focus Seen Recently?
No major public announcements regarding executive new hires or departures at Advanced Focus have been identified in the last 12 months. The current leadership team appears stable, continuing to guide the company's market research operations.
What Technology (Tech Stack) Is Used byAdvanced Focus?
Discover the tools Advanced Focus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Advanced Focus Email Formats and Examples
Advanced Focus likely uses standard corporate email address formats. Based on common industry practices and observation, a likely format is the first initial followed by the last name.
flast@advancedfocus.com (e.g., jsmith@advancedfocus.com)
Format
hokane@advancedfocus.com (example for Hugh O'Kane, President, based on the predicted format)
Example
80%
Success rate
What's the Latest News About Advanced Focus?
Advanced Focus Blog • February 7, 2024
Advanced Focus Champions the Enduring Power of In-Person Research
Advanced Focus published an article on their company blog detailing the unique advantages and continued relevance of in-person research methodologies. The piece highlights how face-to-face interactions in focus groups and interviews can yield richer, more nuanced insights than remote methods alone....more
Advanced Focus Blog • January 10, 2024
Advanced Focus Outlines Best Practices for Effective Ethnographic Research
In a comprehensive blog post, Advanced Focus shared key strategies and best practices for conducting impactful ethnographic research. The article emphasizes understanding context, active observation, and ethical considerations to uncover deep consumer behaviors and motivations in their natural settings....more
Advanced Focus Blog • November 15, 2023
Advanced Focus Explores AI's Role in the Future of Market Research
Advanced Focus discussed the evolving role of Artificial Intelligence in market research. The company's blog post explored how AI can enhance data analysis, automate processes, and uncover deeper insights, while also noting the continued importance of human expertise in interpreting complex findings....more
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