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Adtrak's Overview

Total employees90
HeadquartersNottingham
Founded1997

Adtrak is a full-service digital marketing agency headquartered in Nottingham, UK, with a rich history dating back to 1997. They specialize in partnering with businesses of all sizes, particularly SMEs, to enhance their online visibility and drive sustainable growth. Adtrak offers a comprehensive suite of services including bespoke website design and development, strategic search engine optimisation (SEO), targeted pay-per-click (PPC) advertising, engaging social media marketing, compelling content creation, and distinctive branding. Known for their results-driven approach and commitment to building long-term client relationships, Adtrak leverages data and creativity to deliver measurable outcomes across diverse industries.

Where is Adtrak's Headquarters?

HQ Function

The Nottingham headquarters serves as Adtrak's primary operational hub, housing its core teams for web design and development, SEO, PPC, content creation, sales, client management, and administrative functions. All strategic planning and service delivery originate from this central office.

Notable Features:

Adtrak's office is situated in Chapel Quarter, a modern development. The workspace is designed to be open and collaborative, featuring contemporary design, dedicated team zones, multiple meeting rooms, and comfortable breakout areas to foster creativity and teamwork.

Work Culture:

Adtrak fosters a dynamic, innovative, and supportive work culture. They are a certified 'Great Place to Work' and emphasize teamwork, continuous professional development in the fast-evolving digital landscape, and employee well-being. The environment is known for being friendly, results-oriented, and passionate about digital marketing.

HQ Significance:

As the company's sole and founding office, the Nottingham headquarters is crucial to Adtrak's identity and operations. It's where the company's vision is shaped, strategies are developed, and the award-winning services are delivered to clients across the UK.

Values Reflected in HQ: The headquarters' modern, collaborative, and professional environment reflects Adtrak's core values of innovation, client success, teamwork, quality, and maintaining a positive and progressive workplace.

Location:

Adtrak is primarily focused on the UK market, with its operations centralized at its Nottingham headquarters. While they do not maintain physical international offices, their digital marketing services (such as SEO, PPC, and web development) inherently allow them to manage campaigns and serve clients with international audiences or global business aspirations. Their expertise can support UK-based businesses in reaching customers worldwide.

Street Address:

Chapel Quarter, Maid Marian Way

City:

Nottingham

State/Province:

Nottinghamshire

Country:

United Kingdom

Adtrak's Global Presence

Buying Intent Signals for Adtrak

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adtrak

As of April 2025, Adtrak' leadership includes:

Chris Robinson - Managing Director
Alex Stretton - Technical Director
Craig Upton - Marketing Director
Xavier Hodgetts - Creative Director
James O'Flanagan - Sales Director
Sarah Shaw - Operations Director
Gemma Walton - Finance Director

Investors of Adtrak

Adtrak has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

In the past 12-18 months, Adtrak significantly strengthened its leadership team with three key director-level appointments and promotions. James O’Flanagan was appointed Sales Director, Sarah Shaw was promoted to Operations Director, and Gemma Walton joined as Finance Director. These changes reflect Adtrak's commitment to strategic growth and operational excellence. No major executive departures have been publicly announced during this period.

New Appointments:

James O’Flanagan, James O’Flanagan appointed as Sales Director.
Sarah Shaw, Sarah Shaw promoted to Operations Director.
Gemma Walton, Gemma Walton appointed as Finance Director.

Technology (Tech Stack) used by Adtrak

Discover the tools Adtrak uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adtrak Email Formats and Examples

Adtrak primarily uses the 'firstname.lastname@adtrak.co.uk' email format for its employees. This is a common professional standard and allows for easy contact with team members.

firstname.lastname@adtrak.co.uk

Format

chris.robinson@adtrak.co.uk

Example

98%

Success rate

News and media

adtrak.co.uk blogSeptember 06, 2023

Adtrak Shortlisted as Finalists in The Drum Awards for B2B 2023

Adtrak announced it has been shortlisted as a finalist in The Drum Awards for B2B 2023. This recognition highlights their outstanding work and innovation in creating effective B2B marketing campaigns and strategies for their clients....more

adtrak.co.uk blogAugust 01, 2023

Adtrak Strengthens Leadership Team with Three New Director Appointments

Adtrak officially announced the appointment of three new directors to its leadership team: James O’Flanagan as Sales Director (effective April 2023), Sarah Shaw promoted to Operations Director (effective July 2023), and Gemma Walton as Finance Director (effective March 2023). These appointments are set to support the company's ongoing growth and strategic initiatives....more

adtrak.co.uk blogJune 22, 2023

Adtrak Wins SEO Campaign of the Year (B2C) at UK Digital Growth Awards 2023

Adtrak celebrated a significant achievement by winning the 'SEO Campaign of the Year (B2C)' award at the UK Digital Growth Awards 2023. The award recognized their successful SEO strategy for a client in the home improvements sector, delivering impressive results and growth....more

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