Adtraction AB is a prominent European affiliate marketing network headquartered in Stockholm, Sweden. Founded in 2007, the company connects advertisers with publishers (content creators, influencers, and website owners) to drive sales, leads, and traffic on a performance-basis. Adtraction provides a robust platform with advanced tracking technology, transparent reporting, and dedicated support to help businesses optimize their affiliate marketing strategies and for publishers to monetize their content effectively. They operate across multiple European markets, offering localized expertise and a diverse range of affiliate programs.
Serves as the central hub for strategic planning, core technology development, financial operations, and overall management of Adtraction's international network.
Located in a central business district, likely featuring modern office amenities conducive to a tech-focused company, emphasizing collaborative workspaces.
Adtraction fosters a dynamic and innovative work culture, typical of tech companies in the Nordics. Emphasis is placed on collaboration, results-driven performance, transparency, and a supportive environment for employees. Continuous learning and adaptation to the evolving digital marketing landscape are encouraged.
The Stockholm headquarters is significant as it's the origin of the company and the command center for its expansion across Europe, driving its vision for affiliate marketing.
Adtraction AB supports its operations primarily across Europe with a network of local offices in key markets including Sweden, Norway, Denmark, Finland, Germany, the Netherlands, Spain, Poland, and the UK. These offices provide localized sales, account management, publisher support, and market-specific strategies. While core platform technology and overarching strategy are often centralized at the Stockholm HQ, the local teams ensure tailored service delivery and cultural adaptation for both advertisers and publishers within their respective regions.
Birger Jarlsgatan 57 A, 5tr
Stockholm
Stockholm County
Sweden
Address: Adtraction Norge AS, Stortorvet 10, 0155 Oslo, Norway
To provide localized support and tailored affiliate marketing solutions for Norwegian clients and partners, ensuring cultural and market relevance.
Address: Adtraction Danmark ApS, Vestergade 18E, 2. sal, 1456 Copenhagen K, Denmark
To serve the Danish market with dedicated local expertise, growing Adtraction's network presence and revenue in Denmark.
Address: Adtraction Suomi, Salomonkatu 17 A, 00100 Helsinki, Finland
To cater to the specific needs of the Finnish market, offering localized affiliate programs and support.
Address: Adtraction Deutschland GmbH, Zimmerstraße 78, 10117 Berlin, Germany
To strengthen Adtraction's presence in Germany, Austria, and Switzerland, providing specialized services for one of Europe's largest digital economies.
Address: Adtraction Nederland, Keizersgracht 268, 1016 EV Amsterdam, Netherlands
To establish and grow Adtraction's affiliate marketing services within the dynamic Benelux market.
Address: Adtraction Spain S.L., Calle de Prim 19, 28004 Madrid, Spain
To expand Adtraction's reach into Southern Europe, offering tailored affiliate solutions for Spanish-speaking clients.
Address: Adtraction Polska Sp. z o.o., Al. Jana Pawła II 22, 00-133 Warsaw, Poland
To tap into the growing digital marketing landscape of Poland and Central Eastern Europe.
Address: Adtraction UK, 15 Bishopsgate, London, EC2N 3AR, United Kingdom
To serve one of Europe's largest and most sophisticated digital advertising markets, offering specialized UK-focused affiliate solutions.
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As of April 2025, Adtraction' leadership includes:
Adtraction has been backed by several prominent investors over the years, including:
Based on publicly available information and recent news releases, Adtraction AB's core executive team appears to have maintained stability over the past 12 months. No major high-profile executive hires or departures have been prominently announced. Christine Kylmänen was appointed COO in February 2023, slightly outside the 12-month window but a significant recent addition.
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Adtraction AB likely utilizes a standard corporate email format. The most common format observed for companies of its structure is [first].[last]@adtraction.com. Other possibilities could include [first_initial][last]@adtraction.com.
[first].[last]@adtraction.com
Format
simon.gustafson@adtraction.com
Example
90%
Success rate
Adtraction Investor Relations • 2024-05-16
Adtraction AB published its interim report for January-March 2024. Net sales amounted to SEK 103.8 million (100.4), an increase of 3.4 percent. EBITDA amounted to SEK 12.0 million (14.1), corresponding to an EBITDA margin of 11.6 percent (14.0). The company highlighted stable growth despite challenging market conditions....more
Adtraction Investor Relations • 2024-02-22
Adtraction AB released its year-end report for 2023. Net sales for the full year increased by 9.8 percent to SEK 441.9 million (402.4). EBITDA amounted to SEK 58.9 million (56.9), corresponding to an EBITDA margin of 13.3 percent (14.1). The board proposed a dividend of SEK 0.80 per share....more
Vimeo - Adtraction • 2023-09-21
Although the COO appointment (Christine Kylmänen) was earlier in Feb 2023, this presentation from Sept 2023 discusses the strategic importance of this role and the company's expansion by opening new offices in France and Italy, indicating growth initiatives. (Note: This news is from late 2023 regarding expansion plans and earlier COO hire context)....more
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