Adsterra is a well-recognized global advertising and CPA affiliate network with a unique 'Partner Care' approach. Founded in 2013, it serves over 30 billion ad impressions per month worldwide, connecting advertisers with their target audiences and helping publishers maximize their revenue from web and mobile traffic. Adsterra offers a variety of ad formats including Popunder, Social Bar (their custom In-Page Push format), Native Ads, Banners, and Video ads. They cater to a diverse range of niches and provide tools for campaign optimization, real-time statistics, and multiple payment options.
The Cyprus headquarters serves as the central command for Adsterra's global operations, including strategic planning, product development, marketing, sales, financial operations, and international partner relations.
While specific architectural details are not widely publicized, it's expected to be a modern office environment equipped with state-of-the-art technology to support its global ad tech operations and foster a collaborative work atmosphere.
Adsterra promotes a dynamic, innovative, and results-driven work culture. They emphasize a 'Partner Care' approach not only externally with clients but also internally, fostering teamwork, professional growth, and a proactive mindset among employees.
The Limassol HQ is significant due to Cyprus's favorable business environment, EU membership, strategic geographic location bridging Europe, Asia, and Africa, and access to a skilled, multilingual talent pool.
Adsterra supports advertisers and publishers in over 248 GEOs, with a strong presence in Tier 1 countries as well as developing markets across North America, South America, Europe, Asia, and Africa. Their platform functions globally, offering localized payment options and multilingual support. Key functions supported globally include ad serving, campaign management, publisher monetization, affiliate marketing, customer support, and business development, largely coordinated from their Cyprus HQ and supported by a distributed international team.
Karaiskaki 13
Limassol
N/A
Cyprus
Address: N/A - Distributed Team Model
To provide 24/7 support, cater to diverse global markets effectively, and tap into specialized talent pools worldwide without the overhead of numerous physical branch offices. This model supports their 'Partner Care' approach by having experts available across different time zones.
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As of April 2025, Adsterra' leadership includes:
Adsterra has been backed by several prominent investors over the years, including:
Adsterra generally maintains a stable core leadership team. No major high-profile C-suite executive hires or exits have been publicly announced via mainstream press releases in the last 12 months. Key personnel changes, if any, are typically managed internally or announced through company channels like their blog or LinkedIn for specific departmental leadership roles.
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Adsterra likely uses common corporate email formats, typically combining elements of an employee's name with the company domain. While exact structures can vary, standard patterns are often employed for professional communication.
Common formats include [first_initial][last]@adsterra.com (e.g., jdoe@adsterra.com) or [first].[last]@adsterra.com (e.g., jane.doe@adsterra.com). Support and departmental emails might use generic prefixes like support@adsterra.com.
Format
gg@adsterra.com
Example
80%
Success rate
Adsterra Blog • May 16, 2024
Adsterra published a comprehensive guide on current affiliate marketing trends, offering strategies for affiliates to maximize earnings and adapt to the evolving digital landscape, focusing on AI, video content, and new traffic sources....more
Adsterra Blog • April 23, 2024
Adsterra announced significant updates to its Social Bar ad format, including new templates and customization options designed to improve user engagement and conversion rates for advertisers, while boosting CPMs for publishers....more
Adsterra Blog • February 07, 2024
Adsterra enhanced its CPA Network with new analytical tools and reporting features, aimed at providing affiliates with deeper insights for campaign optimization and increased profitability....more
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