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Adsterra's Overview

Total employees354
HeadquartersLimassol
Founded2013

Adsterra is a well-recognized global advertising and CPA affiliate network with a unique 'Partner Care' approach. Founded in 2013, it serves over 30 billion ad impressions per month worldwide, connecting advertisers with their target audiences and helping publishers maximize their revenue from web and mobile traffic. Adsterra offers a variety of ad formats including Popunder, Social Bar (their custom In-Page Push format), Native Ads, Banners, and Video ads. They cater to a diverse range of niches and provide tools for campaign optimization, real-time statistics, and multiple payment options.

Where is Adsterra's Headquarters?

Adsterra officeAdsterra officeAdsterra officeAdsterra office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Cyprus headquarters serves as the central command for Adsterra's global operations, including strategic planning, product development, marketing, sales, financial operations, and international partner relations.

Notable Features:

While specific architectural details are not widely publicized, it's expected to be a modern office environment equipped with state-of-the-art technology to support its global ad tech operations and foster a collaborative work atmosphere.

Work Culture:

Adsterra promotes a dynamic, innovative, and results-driven work culture. They emphasize a 'Partner Care' approach not only externally with clients but also internally, fostering teamwork, professional growth, and a proactive mindset among employees.

HQ Significance:

The Limassol HQ is significant due to Cyprus's favorable business environment, EU membership, strategic geographic location bridging Europe, Asia, and Africa, and access to a skilled, multilingual talent pool.

Values Reflected in HQ: The headquarters likely reflects Adsterra's values of innovation, global reach, professionalism, and a commitment to providing high-quality service and technology in the ad tech industry.

Location:

Adsterra supports advertisers and publishers in over 248 GEOs, with a strong presence in Tier 1 countries as well as developing markets across North America, South America, Europe, Asia, and Africa. Their platform functions globally, offering localized payment options and multilingual support. Key functions supported globally include ad serving, campaign management, publisher monetization, affiliate marketing, customer support, and business development, largely coordinated from their Cyprus HQ and supported by a distributed international team.

Street Address:

Karaiskaki 13

City:

Limassol

State/Province:

N/A

Country:

Cyprus

Adsterra's Global Presence

Global - Remote

Address: N/A - Distributed Team Model

To provide 24/7 support, cater to diverse global markets effectively, and tap into specialized talent pools worldwide without the overhead of numerous physical branch offices. This model supports their 'Partner Care' approach by having experts available across different time zones.

Buying Intent Signals for Adsterra

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adsterra

As of April 2025, Adsterra' leadership includes:

Gala Grigoreva - Chief Marketing Officer (CMO)
Mikhail Zhukov - Head of Sales Department
Sofia Popovidou - Head of Affiliate Department
Nelly Gubar - Head of Human Resources

Investors of Adsterra

Adsterra has been backed by several prominent investors over the years, including:

Privately Funded/Bootstrapped

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Adsterra generally maintains a stable core leadership team. No major high-profile C-suite executive hires or exits have been publicly announced via mainstream press releases in the last 12 months. Key personnel changes, if any, are typically managed internally or announced through company channels like their blog or LinkedIn for specific departmental leadership roles.

Technology (Tech Stack) used by Adsterra

Discover the tools Adsterra uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adsterra Email Formats and Examples

Adsterra likely uses common corporate email formats, typically combining elements of an employee's name with the company domain. While exact structures can vary, standard patterns are often employed for professional communication.

Common formats include [first_initial][last]@adsterra.com (e.g., jdoe@adsterra.com) or [first].[last]@adsterra.com (e.g., jane.doe@adsterra.com). Support and departmental emails might use generic prefixes like support@adsterra.com.

Format

gg@adsterra.com

Example

80%

Success rate

News and media

Adsterra BlogMay 16, 2024

Adsterra Shares Insights on Navigating Affiliate Marketing Trends in 2024

Adsterra published a comprehensive guide on current affiliate marketing trends, offering strategies for affiliates to maximize earnings and adapt to the evolving digital landscape, focusing on AI, video content, and new traffic sources....more

Adsterra BlogApril 23, 2024

Adsterra Unveils Social Bar 2.0 Updates for Enhanced User Engagement and Monetization

Adsterra announced significant updates to its Social Bar ad format, including new templates and customization options designed to improve user engagement and conversion rates for advertisers, while boosting CPMs for publishers....more

Adsterra BlogFebruary 07, 2024

Adsterra CPA Network Introduces New Tools and Features for Affiliates

Adsterra enhanced its CPA Network with new analytical tools and reporting features, aimed at providing affiliates with deeper insights for campaign optimization and increased profitability....more

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