Adrev (part of FUGA)
Adrev (part of FUGA)'s Overview
AdRev is a prominent YouTube Content ID and rights management service, dedicated to helping music creators, publishers, and labels monetize their content and safeguard their intellectual property on YouTube and other digital platforms. Acquired by Downtown Music Holdings in 2018 (via its acquisition of AVL Digital Group, which owned AdRev's parent AudioMicro), AdRev utilizes advanced technology and industry expertise to identify, claim, and administer copyrighted material, ensuring that rights holders receive appropriate compensation. Its services are integral for navigating the complexities of digital content monetization and rights protection in the modern music industry.
Where is Adrev (part of FUGA)'s Headquarters?
HQ Function
Serves as the global headquarters for Downtown Music Holdings, overseeing strategic direction, corporate operations, and support for all its subsidiary brands, including AdRev's functions.
Notable Features:
The headquarters is situated in the SoHo district of Manhattan, an area renowned for its artistic community, historic cast-iron architecture, and upscale boutiques.
Work Culture:
The work culture is typically dynamic, innovative, and collaborative, with a strong focus on empowering artists and advancing the music industry through technology and expert services.
HQ Significance:
This New York City headquarters acts as the central nervous system for Downtown's worldwide operations, facilitating strategic partnerships and driving innovation in music rights and services.
Values Reflected in HQ: The headquarters' location and design reflect Downtown's commitment to creativity, innovation, global reach, and being at the forefront of the music industry.
Location:
Through its integration with Downtown Music Holdings, AdRev's capabilities are part of a global network. Downtown has offices and operations in major music markets across North America, Europe, Asia, Australia, and Africa. This extensive presence allows for comprehensive, worldwide support for music rights management, content monetization, publishing administration, digital distribution, and other artist and label services.
Street Address:
485 Broadway
City:
New York
State/Province:
NY
Country:
USA
Adrev (part of FUGA)'s Global Presence
Los Angeles, California/USA
Address: 9320 Wilshire Blvd, Ste 200, Beverly Hills, CA 90210, USA (Represents Downtown Music's LA presence)
To maintain a strong footprint in a primary global hub for music, film, and television, fostering direct connections with creators and industry partners.
London/UK
Address: Second Home, 68-80 Hanbury St, London E1 5JL, UK (Downtown Music UK Office)
Serves as a strategic center for engaging with the European music market, supporting local artists and rights holders, and expanding Downtown's services in the region.
Amsterdam/Netherlands
Address: Keizersgracht 241, 1016 EA Amsterdam, Netherlands (FUGA HQ / Downtown Music Benelux)
Leverages Amsterdam's status as a European tech and business center to support global distribution infrastructure and technology development for Downtown's services.
Buying Intent Signals for Adrev (part of FUGA)
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Executive Team of Adrev (part of FUGA)
As of April 2025, Adrev (part of FUGA)' leadership includes:
Investors of Adrev (part of FUGA)
Adrev (part of FUGA) has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, Downtown Music Holdings has made strategic appointments and promotions to its executive team, aiming to strengthen leadership, optimize operations, and propel growth across its global music services.
New Appointments:
Technology (Tech Stack) used by Adrev (part of FUGA)
Discover the tools Adrev (part of FUGA) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Adrev (part of FUGA) Email Formats and Examples
Historically, AdRev might have used common corporate email formats. Given its acquisition by Downtown Music Holdings, current business communications would likely follow Downtown's protocols. A plausible historical format for AdRev could have been [first_initial][last]@adrev.net.
[first_initial][last]@adrev.net
Format
jdoe@adrev.net
Example
65%
Success rate
News and media
Music Business Worldwide • July 12, 2023
AdRev's Parent Downtown Music Holdings Acquires Sheer Music Publishing, Expanding into Africa
Downtown Music Holdings, parent company of AdRev, announced its acquisition of Sheer Music Publishing, Africa's largest independent music publisher. This strategic move significantly expands Downtown's operational footprint and service offerings in the rapidly growing African music market....more
PR Newswire • November 2, 2023
AdRev's Parent Downtown Music Partners with Beatdapp for Enhanced Streaming Data Verification
Downtown Music Holdings, which incorporates AdRev's services, has entered into a partnership with Beatdapp to integrate advanced fraud detection and streaming data verification technologies. This collaboration aims to improve the accuracy of royalty distributions and enhance transparency for artists and rights holders by ensuring the integrity of streaming data....more
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