Adphorus
Adphorus's Overview
Adphorus was a sophisticated marketing technology company specializing in AI-driven advertising solutions, primarily for the travel and e-commerce sectors. As a Facebook and Instagram Marketing Partner, Adphorus empowered advertisers to optimize their campaigns, automate ad creation, and achieve better performance through predictive budget allocation and bidding. Their platform was particularly recognized for its capabilities in dynamic ads for travel (DAT) and serving major airlines, hotels, and online travel agencies. In October 2017, Adphorus was acquired by Entravision Communications Corporation, and its technology has been integrated into Entravision's mobile growth solutions, notably Smadex.
Where is Adphorus's Headquarters?
HQ Function
Served as the central hub for product development, engineering, data science, sales, and marketing operations for its specialized advertising technology platform.
Notable Features:
Located in Sun Plaza, a modern high-rise office building in the Maslak business district, offering contemporary facilities. Specific internal architectural details are not widely publicized.
Work Culture:
Characterized by a dynamic, innovative, and collaborative startup environment, fostering rapid development and a customer-centric approach common in the ad-tech industry. Emphasis on data-driven decision making and technological excellence.
HQ Significance:
The Istanbul headquarters was crucial for accessing skilled tech talent and served as the nerve center for developing Adphorus's core AI-powered advertising technology. It was key to its growth as a leading Facebook Marketing Partner in the travel vertical before its global expansion and eventual acquisition.
Values Reflected in HQ: The choice of a modern business district location likely reflected values of professionalism, innovation, global ambition, and a commitment to being at the forefront of advertising technology.
Location:
Prior to its acquisition by Entravision, Adphorus served a global clientele, including major airlines, online travel agencies (OTAs), and e-commerce businesses across Europe, the Middle East, Asia, and the Americas. While its physical offices were primarily in Istanbul and Berlin, its AI-powered platform and remote support services enabled marketing campaigns worldwide, leveraging its status as a Facebook Marketing Partner to reach international audiences effectively.
Street Address:
Maslak Mahallesi, Bilim Sokak No:5, Sun Plaza Kat:13
City:
Istanbul
State/Province:
Şişli
Country:
Turkey
Adphorus's Global Presence
Berlin, Germany
Address: c/o WeWork Atrium Tower, Eichhornstraße 3, 10785 Berlin, Germany (Pre-acquisition)
To expand Adphorus's presence in the DACH (Germany, Austria, Switzerland) region and across Europe, providing localized support and facilitating partnerships with European travel and e-commerce clients.
Buying Intent Signals for Adphorus
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Adphorus
As of April 2025, Adphorus' leadership includes:
Investors of Adphorus
Adphorus has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Adphorus was acquired by Entravision in October 2017. Consequently, there are no executive hires or exits attributable to 'Adphorus' as an independent entity in the last 12 months. Leadership and personnel changes related to its technology and former team members now fall under Entravision's corporate structure, particularly within its digital advertising and Smadex divisions. No specific public announcements directly concerning former Adphorus leadership in new roles related to Adphorus's direct legacy have been made in the past year.
Technology (Tech Stack) used by Adphorus
Discover the tools Adphorus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Adphorus Email Formats and Examples
Prior to its 2017 acquisition by Entravision, Adphorus likely utilized standard corporate email formats. Common patterns for technology companies at the time included [first].[last]@[companydomain.com] or [first_initial][last]@[companydomain.com]. These formats are typical for direct communication with company personnel.
[first].[last]@adphorus.com
Format
volkan.cagsal@adphorus.com (Example based on a common pre-acquisition format)
Example
70%
Success rate
News and media
Business Wire • October 4, 2017
Entravision Acquires Adphorus, a Facebook & Instagram Marketing Partner
Entravision Communications Corporation announced its acquisition of Adphorus, an Istanbul-based advertising technology platform. Adphorus specialized in AI-powered marketing solutions for the travel industry, enabling brands to optimize campaigns on Facebook and Instagram. This strategic acquisition was aimed at significantly bolstering Entravision's digital and mobile advertising capabilities globally....more
TechCrunch • June 24, 2015
Adphorus Scores $1M To Help Travel Brands Optimise Facebook Ad Campaigns
Adphorus, an Istanbul-based Facebook Marketing Partner with a focus on the travel sector, announced it had raised $1 million in a Series A funding round. The investment was led by Revo Capital and aimed to fuel product development and support international expansion, particularly into Europe and the MENA region....more
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