AdParlor
AdParlor's Overview
AdParlor is a specialized social media and video advertising platform designed to help brands and agencies effectively plan, execute, and optimize their advertising campaigns across major social networks like Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat. Acquired by Fluent, Inc. in 2016, and subsequently part of Digital Media Solutions (DMS) since Fluent's acquisition by DMS in 2020, AdParlor leverages a combination of proprietary technology, data analytics, and managed services to drive performance and deliver measurable results for its clients. It focuses on maximizing ROI through targeted ad placements, creative optimization, and real-time campaign adjustments.
Where is AdParlor's Headquarters?
HQ Function
Serves as the primary strategic, operational, and administrative center for Digital Media Solutions, overseeing all its brands and services, including AdParlor. Key functions include executive leadership, finance, technology development oversight, and corporate strategy.
Notable Features:
Modern office facilities equipped to support a leading digital performance marketing and technology company, fostering collaboration and innovation.
Work Culture:
As part of DMS, the culture emphasizes data-driven decision-making, performance, innovation in digital advertising, and a collaborative approach to achieving client success.
HQ Significance:
The Clearwater headquarters is significant as it's the nerve center for DMS, guiding the overarching strategy, resource allocation, and technological advancements that empower AdParlor's platform and services.
Values Reflected in HQ: The headquarters likely reflects DMS's core values: commitment to client results, technological innovation, data integrity, and fostering a dynamic work environment.
Location:
Through its parent company, Digital Media Solutions (DMS), AdParlor's services support global advertising campaigns. DMS has a presence in North America and other international markets, enabling AdParlor to serve clients with international reach. Key functions supported across its operational footprint include campaign management, client services, sales, data analytics, and technical support for social and video advertising.
Street Address:
4800 140th Ave N, Suite 101
City:
Clearwater
State/Province:
FL
Country:
USA
AdParlor's Global Presence
Toronto, ON, Canada
Address: 1 University Avenue, 3rd Floor, Toronto, ON M5J 2P1, Canada (DMS Office)
Serves as a key center for Digital Media Solutions' operations in Canada, supporting AdParlor clients and campaigns within the region and potentially North America-wide.
New York, NY, USA
Address: Specific DMS New York office address; AdParlor historically had a strong presence. DMS maintains NY operations.
Supports major US East Coast clients and agency relationships, crucial for AdParlor's reach into large advertising spenders.
Buying Intent Signals for AdParlor
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AdParlor
As of April 2025, AdParlor' leadership includes:
Investors of AdParlor
AdParlor has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Digital Media Solutions (DMS) occasionally announces leadership changes. Recent significant changes may include strategic hires to bolster growth areas or transitions in key roles. Specific details are usually found in their investor relations or press release sections.
New Appointments:
Technology (Tech Stack) used by AdParlor
Discover the tools AdParlor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AdParlor Email Formats and Examples
Email formats for Digital Media Solutions (DMS), the parent company of AdParlor, commonly use the employee's first initial and last name, or first name and last name separated by a dot. The primary domain is digitalmediasolutions.com.
[first_initial][last]@digitalmediasolutions.com or [first].[last]@digitalmediasolutions.com
Format
jdoe@digitalmediasolutions.com
Example
80%
Success rate
News and media
GlobeNewswire • March 12, 2024
Digital Media Solutions Reports Fourth Quarter and Full-Year 2023 Financial Results
Digital Media Solutions, Inc. (NYSE: DMS) announced its financial results for the fourth quarter and full year ended December 31, 2023. The report detailed performance across its segments, including insights into its marketplace and brand-direct solutions which encompass AdParlor's services....more
GlobeNewswire • January 29, 2024
Digital Media Solutions Appoints Jason Rudolph as Chief Technology Officer
DMS announced the appointment of Jason Rudolph as its new Chief Technology Officer. Rudolph is tasked with leading the company's technology vision, strategy, and execution, impacting platforms like AdParlor....more
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