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Adore Me's Overview

Total employees364
HeadquartersNew York
Founded2011

Adore Me is a disruptive e-commerce lingerie brand, established in 2011, offering a wide array of bras, panties, sleepwear, activewear, and swimwear. Renowned for its inclusive sizing (ranging from XS to 4X and a wide band/cup size spectrum), tech-driven personalization, and affordable price points, Adore Me aims to make intimate apparel accessible and empowering for all women. The company utilizes a flexible VIP membership model alongside direct sales and has a strong focus on sustainability, being a certified B Corporation. In January 2023, Adore Me was acquired by Victoria's Secret & Co., aiming to leverage its digital expertise and customer base to accelerate growth for both brands.

Where is Adore Me's Headquarters?

HQ Function

The New York headquarters serves as the primary nerve center for Adore Me's operations, encompassing executive leadership, design and merchandising, marketing strategy, technology innovation, and corporate functions.

Notable Features:

Modern office space within a classic New York building, likely featuring open-plan layouts to foster collaboration, dedicated design studios, tech development zones, and potentially showroom areas. Its location provides proximity to talent and industry partners.

Work Culture:

Adore Me's work culture is known for being dynamic, innovative, and fast-paced, blending fashion sensibility with a strong tech and data-driven approach. It emphasizes inclusivity, customer-centricity, and a startup-like agility, even post-acquisition. Collaboration and creative problem-solving are highly encouraged.

HQ Significance:

The NYC headquarters is strategically significant due to its location in a major global fashion and business capital, facilitating access to top talent in design, tech, and marketing, as well as keeping the brand at the pulse of industry trends.

Values Reflected in HQ: The headquarters likely reflects Adore Me's core values through an inclusive and welcoming environment, spaces designed for creative collaboration and technological innovation, and a focus on customer experience that might be mirrored in the office design and amenities.

Location:

While Adore Me's primary market for sales is the United States, its operational footprint is global. Key functions are distributed between its New York City headquarters and its significant technology and operations hub in Cluj-Napoca, Romania. The company also works with manufacturing partners globally. Since its acquisition by Victoria's Secret & Co., Adore Me's products and technology may see expanded reach through VS&Co's extensive international distribution channels.

Street Address:

401 Broadway, Suite 1001

City:

New York

State/Province:

NY

Country:

USA

Adore Me's Global Presence

Cluj-Napoca, Cluj County, Romania

Address: The Office, Bulevardul 21 Decembrie 1989 nr. 77, Cluj-Napoca, 400604, Romania

The Cluj-Napoca office leverages the strong tech talent pool in Eastern Europe to drive innovation and provide crucial operational support for Adore Me's global platform. It plays a key role in developing and maintaining the company's e-commerce technology and customer experience systems.

Buying Intent Signals for Adore Me

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adore Me

As of April 2025, Adore Me' leadership includes:

Morgan Hermand-Waiche - General Manager, Adore Me (Victoria's Secret & Co.)
Gary Bravard - Co-Founder, Adore Me

Investors of Adore Me

Adore Me has been backed by several prominent investors over the years, including:

Upfront Ventures
Mousse Partners Ltd.
Accel
GGV Capital
Eurazeo (formerly Idinvest Partners)
Naxicap Partners
Goldman Sachs Growth Equity

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Victoria's Secret & Co. in early 2023, Adore Me's leadership, spearheaded by General Manager Morgan Hermand-Waiche, has been focused on integration and continued brand development within the VS&Co framework. No major, publicly announced executive hires or departures specific to the Adore Me leadership team (distinct from broader VS&Co organizational changes) have been prominently featured in the last 12 months.

Technology (Tech Stack) used by Adore Me

Discover the tools Adore Me uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adore Me Email Formats and Examples

Adore Me's corporate email addresses typically follow common professional patterns. The most frequently observed format involves a combination of the employee's first initial and last name.

[first_initial][last_name]@adoreme.com

Format

mhermandwaiche@adoreme.com

Example

75%

Success rate

News and media

GlossyFebruary 29, 2024

Adore Me news title: Victoria’s Secret is slowly integrating Adore Me’s tech and try-at-home program

Victoria's Secret is methodically incorporating Adore Me's advanced technology stack and its popular 'Home Try-On' program into its wider operations. This strategic integration aims to enhance the customer shopping experience and leverage Adore Me's proven digital capabilities following the acquisition....more

ForbesJuly 25, 2023

Adore Me news title: Adore Me Recertified As A B Corp, Strengthening Its Commitment To Sustainability And Social Responsibility

Adore Me successfully achieved B Corp recertification, reaffirming its dedication to high standards of social and environmental performance, public transparency, and legal accountability. This highlights the company's continued focus on sustainability within the fashion industry....more

Victoria's Secret & Co.January 3, 2023

Adore Me news title: Victoria's Secret & Co. Completes Acquisition of Adore Me, Inc.

Victoria's Secret & Co. officially announced the completion of its acquisition of Adore Me, Inc. This strategic move is anticipated to provide VS&Co with Adore Me's valuable expertise in technology, data-driven personalization, and inclusive product offerings, while giving Adore Me access to a larger market and resources....more

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