Adore Me is a disruptive e-commerce lingerie brand, established in 2011, offering a wide array of bras, panties, sleepwear, activewear, and swimwear. Renowned for its inclusive sizing (ranging from XS to 4X and a wide band/cup size spectrum), tech-driven personalization, and affordable price points, Adore Me aims to make intimate apparel accessible and empowering for all women. The company utilizes a flexible VIP membership model alongside direct sales and has a strong focus on sustainability, being a certified B Corporation. In January 2023, Adore Me was acquired by Victoria's Secret & Co., aiming to leverage its digital expertise and customer base to accelerate growth for both brands.
The New York headquarters serves as the primary nerve center for Adore Me's operations, encompassing executive leadership, design and merchandising, marketing strategy, technology innovation, and corporate functions.
Modern office space within a classic New York building, likely featuring open-plan layouts to foster collaboration, dedicated design studios, tech development zones, and potentially showroom areas. Its location provides proximity to talent and industry partners.
Adore Me's work culture is known for being dynamic, innovative, and fast-paced, blending fashion sensibility with a strong tech and data-driven approach. It emphasizes inclusivity, customer-centricity, and a startup-like agility, even post-acquisition. Collaboration and creative problem-solving are highly encouraged.
The NYC headquarters is strategically significant due to its location in a major global fashion and business capital, facilitating access to top talent in design, tech, and marketing, as well as keeping the brand at the pulse of industry trends.
While Adore Me's primary market for sales is the United States, its operational footprint is global. Key functions are distributed between its New York City headquarters and its significant technology and operations hub in Cluj-Napoca, Romania. The company also works with manufacturing partners globally. Since its acquisition by Victoria's Secret & Co., Adore Me's products and technology may see expanded reach through VS&Co's extensive international distribution channels.
401 Broadway, Suite 1001
New York
NY
USA
Address: The Office, Bulevardul 21 Decembrie 1989 nr. 77, Cluj-Napoca, 400604, Romania
The Cluj-Napoca office leverages the strong tech talent pool in Eastern Europe to drive innovation and provide crucial operational support for Adore Me's global platform. It plays a key role in developing and maintaining the company's e-commerce technology and customer experience systems.
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As of April 2025, Adore Me' leadership includes:
Adore Me has been backed by several prominent investors over the years, including:
Following its acquisition by Victoria's Secret & Co. in early 2023, Adore Me's leadership, spearheaded by General Manager Morgan Hermand-Waiche, has been focused on integration and continued brand development within the VS&Co framework. No major, publicly announced executive hires or departures specific to the Adore Me leadership team (distinct from broader VS&Co organizational changes) have been prominently featured in the last 12 months.
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Adore Me's corporate email addresses typically follow common professional patterns. The most frequently observed format involves a combination of the employee's first initial and last name.
[first_initial][last_name]@adoreme.com
Format
mhermandwaiche@adoreme.com
Example
75%
Success rate
Glossy • February 29, 2024
Victoria's Secret is methodically incorporating Adore Me's advanced technology stack and its popular 'Home Try-On' program into its wider operations. This strategic integration aims to enhance the customer shopping experience and leverage Adore Me's proven digital capabilities following the acquisition....more
Forbes • July 25, 2023
Adore Me successfully achieved B Corp recertification, reaffirming its dedication to high standards of social and environmental performance, public transparency, and legal accountability. This highlights the company's continued focus on sustainability within the fashion industry....more
Victoria's Secret & Co. • January 3, 2023
Victoria's Secret & Co. officially announced the completion of its acquisition of Adore Me, Inc. This strategic move is anticipated to provide VS&Co with Adore Me's valuable expertise in technology, data-driven personalization, and inclusive product offerings, while giving Adore Me access to a larger market and resources....more
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