Adorama Rental Co. (ARC) is a premier rental house for professional photography, video, audio, and lighting equipment. Catering to filmmakers, photographers, content creators, and production companies, ARC offers an extensive inventory of high-end gear from leading brands. They are known for their expert technical support, flexible rental terms, and convenient access for the creative industry, primarily serving the New York City metropolitan area.
Serves as a primary rental pickup and drop-off point, equipment showroom, technical support, and customer service center for professional imaging and audio equipment.
Extensive, constantly updated inventory of high-end cameras, lenses, lighting, and audio gear. Features dedicated prep bays for clients to test equipment, state-of-the-art check-out/return facilities, and knowledgeable technical staff.
Fast-paced, customer-centric environment where staff are passionate about creative technology. Emphasizes expertise, problem-solving, and providing tailored solutions to production needs. A collaborative atmosphere focused on supporting client projects.
A vital resource for New York City's dynamic film, television, photography, and event production industries, providing critical access to professional-grade equipment for projects of all scales.
Adorama Rental Co.'s physical operations and primary service area are concentrated in the New York City metropolitan region, with rental facilities in Manhattan and Brooklyn. While clients may use rented equipment for projects globally, ARC's direct services, including equipment pickup, return, and on-site support, are localized to their NYC locations. They do not typically offer international shipping of rental equipment as a standard service, focusing on in-person service for the local and visiting production industry.
50 W 17th St
New York
NY
USA
Address: 370 19th St, Brooklyn, NY 11215
To cater specifically to the large and growing creative community and production activity in Brooklyn, offering localized equipment access, support, and expertise, reducing travel time for Brooklyn-based clients.
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As of April 2025, Adorama Rental Co' leadership includes:
Adorama Rental Co has been backed by several prominent investors over the years, including:
There have been no high-profile executive hires or exits publicly announced specifically for Adorama Rental Co. in the last 12 months. Leadership changes within this specialized division of Adorama are not typically subjects of widespread press releases unless part of broader corporate announcements.
Discover the tools Adorama Rental Co uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email addresses for Adorama, the parent company of Adorama Rental Co., commonly use the [first_initial][last]@adorama.com format. It is likely that key personnel at Adorama Rental Co. can also be reached using this format.
[first_initial][last]@adorama.com
Format
jsmith@adorama.com
Example
75%
Success rate
PR Newswire • April 13, 2023
Adorama Rental Company (ARC) announced the addition of the highly sought-after ZEISS Supreme Prime Radiance lenses to its extensive rental inventory. This move underscores ARC's commitment to providing cinematographers and filmmakers with access to cutting-edge optical technology, allowing for unique creative expressions through controllable lens flares and exceptional image quality....more
Adorama Rental Co. Blog / Press Release • November 9, 2022
Adorama Rental Company (ARC) has expanded its lens offerings with the inclusion of Angenieux Optimo Ultra Compact zoom lenses. These lightweight and versatile lenses are designed for professional filmmakers seeking high optical performance in a compact form factor, suitable for a variety of shooting scenarios....more
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