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Adorama Rental Co's Overview

Total employees28
HeadquartersNew York
Founded1988

Adorama Rental Co. (ARC) is a premier rental house for professional photography, video, audio, and lighting equipment. Catering to filmmakers, photographers, content creators, and production companies, ARC offers an extensive inventory of high-end gear from leading brands. They are known for their expert technical support, flexible rental terms, and convenient access for the creative industry, primarily serving the New York City metropolitan area.

Where is Adorama Rental Co's Headquarters?

HQ Function

Serves as a primary rental pickup and drop-off point, equipment showroom, technical support, and customer service center for professional imaging and audio equipment.

Notable Features:

Extensive, constantly updated inventory of high-end cameras, lenses, lighting, and audio gear. Features dedicated prep bays for clients to test equipment, state-of-the-art check-out/return facilities, and knowledgeable technical staff.

Work Culture:

Fast-paced, customer-centric environment where staff are passionate about creative technology. Emphasizes expertise, problem-solving, and providing tailored solutions to production needs. A collaborative atmosphere focused on supporting client projects.

HQ Significance:

A vital resource for New York City's dynamic film, television, photography, and event production industries, providing critical access to professional-grade equipment for projects of all scales.

Values Reflected in HQ: Accessibility to professional tools, commitment to quality and equipment reliability, customer service excellence, technical expertise, and active support for the film, photo, and video production community.

Location:

Adorama Rental Co.'s physical operations and primary service area are concentrated in the New York City metropolitan region, with rental facilities in Manhattan and Brooklyn. While clients may use rented equipment for projects globally, ARC's direct services, including equipment pickup, return, and on-site support, are localized to their NYC locations. They do not typically offer international shipping of rental equipment as a standard service, focusing on in-person service for the local and visiting production industry.

Street Address:

50 W 17th St

City:

New York

State/Province:

NY

Country:

USA

Adorama Rental Co's Global Presence

Brooklyn, NY/USA

Address: 370 19th St, Brooklyn, NY 11215

To cater specifically to the large and growing creative community and production activity in Brooklyn, offering localized equipment access, support, and expertise, reducing travel time for Brooklyn-based clients.

Buying Intent Signals for Adorama Rental Co

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adorama Rental Co

As of April 2025, Adorama Rental Co' leadership includes:

Michael Kelly - Director, Adorama Rental Co.
Ahron Schwebel - Director of Operations, Adorama Rental Company

Investors of Adorama Rental Co

Adorama Rental Co has been backed by several prominent investors over the years, including:

Privately Held. Adorama Rental Co. is a division of Adorama, which is a privately owned company founded by Mendel Mendlowits.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no high-profile executive hires or exits publicly announced specifically for Adorama Rental Co. in the last 12 months. Leadership changes within this specialized division of Adorama are not typically subjects of widespread press releases unless part of broader corporate announcements.

Technology (Tech Stack) used by Adorama Rental Co

Discover the tools Adorama Rental Co uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adorama Rental Co Email Formats and Examples

Email addresses for Adorama, the parent company of Adorama Rental Co., commonly use the [first_initial][last]@adorama.com format. It is likely that key personnel at Adorama Rental Co. can also be reached using this format.

[first_initial][last]@adorama.com

Format

jsmith@adorama.com

Example

75%

Success rate

News and media

PR NewswireApril 13, 2023

Adorama Rental Company Adds ZEISS Supreme Prime Radiance Lenses to Extensive Rental Inventory

Adorama Rental Company (ARC) announced the addition of the highly sought-after ZEISS Supreme Prime Radiance lenses to its extensive rental inventory. This move underscores ARC's commitment to providing cinematographers and filmmakers with access to cutting-edge optical technology, allowing for unique creative expressions through controllable lens flares and exceptional image quality....more

Adorama Rental Co. Blog / Press ReleaseNovember 9, 2022

Adorama Rental Company Adds Angenieux Optimo Ultra Compact Lenses to Extensive Inventory

Adorama Rental Company (ARC) has expanded its lens offerings with the inclusion of Angenieux Optimo Ultra Compact zoom lenses. These lightweight and versatile lenses are designed for professional filmmakers seeking high optical performance in a compact form factor, suitable for a variety of shooting scenarios....more

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