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Adorama's Overview

Total employees455
HeadquartersNew York
Founded1978

Adorama is a premier full-service destination for professionals and enthusiasts in photography, videography, audio, and consumer electronics. Founded in 1974, Adorama operates a flagship retail store in New York City and a robust e-commerce platform, serving a broad customer base across the United States and internationally. The company offers a vast selection of new and used products, rental services (Adorama Rental Co.), trade-in programs, photo printing services (Printique by Adorama), and extensive educational content through AdoramaTV. Adorama is known for its comprehensive inventory, competitive pricing, expert staff, and commitment to supporting the creative community.

Where is Adorama's Headquarters?

HQ Function

Serves as the central corporate office, the primary retail storefront, a major customer interaction point, and a venue for product demonstrations, workshops, and community events.

Notable Features:

A large, multi-level retail space renowned for its extensive inventory of cameras, lenses, lighting, pro audio, video gear, computers, and other electronics. The store often hosts industry events and product launches, featuring expert staff and demo areas.

Work Culture:

The New York City headquarters and flagship store foster a fast-paced, customer-focused retail and corporate environment. Employees are often passionate about photography, videography, and technology, contributing to a culture of expertise and shared interest in the creative arts. Teamwork, product knowledge, and customer service are highly valued.

HQ Significance:

A landmark destination for the creative community in New York City and a vital operational hub for Adorama's national e-commerce business and brand presence. It symbolizes their deep roots in the imaging and electronics industry.

Values Reflected in HQ: The headquarters and flagship store reflect Adorama's commitment to providing comprehensive product access, expert advice through knowledgeable staff, fostering a community for creators (via events and in-store experiences), and a dedication to customer service and innovation.

Location:

While Adorama's physical retail stores, rental facilities, and primary operational offices are based in the United States, the company maintains a significant global presence through its robust e-commerce platform. Adorama ships to numerous countries worldwide, allowing international customers to access its extensive catalog of photography, video, audio, and electronics equipment. Global functions primarily involve international sales processing, customer support for international inquiries and orders, and managing global logistics and shipping partnerships to deliver products to customers around the world.

Street Address:

42 West 18th Street

City:

New York

State/Province:

NY

Country:

USA

Adorama's Global Presence

Secaucus, NJ, USA

Address: 7 Terminal Rd, Secaucus, NJ 07094

Strategically located in New Jersey to efficiently manage logistics and serve customers across the United States, ensuring timely delivery of products from their online store.

Brooklyn, NY, USA

Address: 370 19th St, Brooklyn, NY 11215

Serves the specific needs of the vibrant production industry in New York City and the surrounding metropolitan area, offering convenient access to high-end, professional-grade rental equipment and expert support.

Buying Intent Signals for Adorama

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adorama

As of April 2025, Adorama' leadership includes:

Michael Amkreutz - Chief Executive Officer
David Slavitt - Executive Vice President, Chief Commercial Officer
Ahron Schachter - Chief Digital & Technology Officer
Eugene Mermer - General Counsel & VP of Business Development
Haim Ari - Chief Financial Officer

Investors of Adorama

Adorama has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major C-suite executive new hires or departures at Adorama have been widely publicized in the last 12 months (June 2023 - June 2024). The current key leadership team appears to be stable.

Technology (Tech Stack) used by Adorama

Discover the tools Adorama uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adorama Email Formats and Examples

Adorama commonly utilizes an email format that combines the first initial of an employee's name with their full last name. While other formats may exist within the organization, this pattern is frequently observed for corporate communications.

firstinitiallast@adorama.com

Format

mamkreutz@adorama.com

Example

85%

Success rate

News and media

PR NewswireMarch 6, 2024

Adorama Celebrates International Women's Day with Inspiring 'Create No Matter What' Campaign

Adorama launched its 'Create No Matter What' campaign for International Women's Day, highlighting inspiring female creators and offering special promotions and content to empower women in the creative industries, including photography, video, and audio....more

PetaPixelOctober 10, 2023

Adorama Partners with Flickr for New Integrated Photo Printing Service

Adorama and Flickr announced a partnership to offer integrated photo printing services. This collaboration allows Flickr users to directly order high-quality prints of their photos through Adorama's printing division, Printique by Adorama, enhancing the user experience for both platforms....more

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